General George S. Patton Jr. in his helmet

The story

Four
chapters.

Mexico, Europe, Kentucky, and a bottle. How one family name travelled for more than a century before it reached a glass.

A group of officers standing in front of tents, labelled in pencil: Mexico, circa 1915-16
Labelled in pencil: Mexico, circa 1915-16.

Chapter 1  ·  Mexico

1915

Before the fame.

A young cavalry officer named George S. Patton Jr. rides with General John J. Pershing on the Mexican border.

Nobody outside the Army knows his name yet. The habits that will make it are already there: the drill, the discipline, the refusal to do anything halfway.

General Patton in his helmet with binoculars at his chest
General George S. Patton Jr., Third Army.

Chapter 2  ·  Europe

1945

The name is made.

General Patton leads the Third Army across Europe. He dies that December and is buried among his soldiers in Luxembourg.

His family keeps the way he led. Three words, passed from father to son: Excellence. Integrity. Audacity.

Major General George S. Patton IV with binoculars, beside a boy holding a film camera
Major General George S. Patton IV.

Chapter 3  ·  Fort Knox, Kentucky

1970s

The family settles in Kentucky.

His son, Major General George S. Patton IV, attends the Armor School at Fort Knox and later serves as its Deputy Commandant.

When the Patton Museum opens, his young son Ben cuts the ribbon and hands the famous ivory-handled pistols to the commanding general. Kentucky becomes part of the family story.

A bottle of Patton bourbon and a bottle of Patton rye
Patton Kentucky Straight Bourbon and Rye.

Chapter 4  ·  Bardstown, Kentucky

2026

Time in the barrel.

Ben, grandson of the general, creates two mashbills with Lofted Spirits in Bardstown: a 6 year bourbon and a 5 year rye, both 95 proof.

Patton Spirits launches in 2026. $2 from every bottle goes to the Patton Veterans Project, which Ben leads.

From the family archive

Prints from the wall.

The fencing team. George S. Patton Jr. is labelled.
The fencing team. George S. Patton Jr. is labelled.
General Patton with troops.
General Patton with troops.
On a mountain slope.
On a mountain slope.
At his desk.
At his desk.
A signed print, dated 1945.
A signed print, dated 1945.
Beside the flag.
Beside the flag.
A bridge that carries his name.
A bridge that carries his name.
With a camera on a fort wall.
With a camera on a fort wall.
In bronze.
In bronze.