was chatting to a client about their Jan numbers and it got me thinking

was chatting to a client about their Jan numbers and it got me thinking

they had 652 clicks from Insta last month

decent right?

but here's the thing - clicks don't equal sales and success

the gap between 'clicked on your site' and 'actually bought something' is where your funnel is leaking

^ in this situation, you need ot focus on your lander NOT increasing social outbound clicks

and no one really thinks about it

like the average cart abandonment rate is 70%

that's 7 out of 10 people who WANTED to buy... just gone 💀

and it's not just carts

→ 79% drop off before they even get to a product page → 50% leave before adding to cart → 40% of customers churn within the first year

the maths isn't... mathing?

we're all out here trying to get MORE traffic when the real issue is the traffic we already have is leaking everywhere

and here's what gets me:

a 5% improvement in retention can boost profits by 25-95% (Bain + Company)

acquiring a new customer costs 5x more than keeping one

returning customers spend 3x more per visit

so why are we obsessed with new eyeballs when the people who already showed interest are just... slipping away?

anyway I told my client - before we scale anything, we're plugging the holes first

for them it means: - custom landers for different traffic sources - lead magnets to capture emails before they bounce - actually retargeting the cart abandoners - post-purchase flows that nurture instead of just selling (hello LTV)

bc what's the point of pouring more water into a bucket full of holes

idk just something I've been thinking about lately x