Instagram & Pinterest Marketing for Wellness Brands

DANIELLETHEOBALD^©

Fractional CMO·Instagram & Pinterest marketing·Wellness brands

Fractional CMOSpecialised StrategistRevenue Growth MarketerBSc Biochemistry with HonsTrusted by 300+ science-led brands

DANIELLE THEOBALD

BIOCHEMIST x MARKETER

Hi, I'm Danielle - a fractional CMO and social strategist with a biochemistry degree, so I actually understand the science behind the products I'm marketing.

I help health and wellness brands grow on Instagram and Pinterest, completely organically. Full stack marketing funnels linked to the back end of your Shopify revenue - so we can make sure your marketing turns into $$$ and not just views.

I've built two eCommerce brands of my own and helped take one client from a spare bedroom in her mums house to £3m ARR and a team of 6 - all of it organic. I only work with brands I genuinely believe in, the kind I'd recommend even off the clock.

£1.7bn

Revenue Generated

years of experience

days to 1m impressions

300+

brands grown

Danielle Theobald — International Speaker

Let's work together

See my results

View my offers

"Dani Digital 500% increased our online presence in just 6 months. I don't feel like just a client, they truly align with my brand goals and vision."

Amy Lacey

Founder, Cali'flour Foods (8-figure sell out)

MY IMPACT

Built to grow.Engineered to profit.

Marketing measured against revenue, not vanity metrics. Built for compounding growth from organic social.

How I work

Measuring marketing impact through direct linking to revenue data. I optimise for a compounding MRR from organic socials, not quick wins.

Full Stack FunnelsRevenue TrackingCertified BiochemistROI OptimisationOrganic MediaOwned MediaCustomer Data Acquisition

TRUSTED WELLNESS PARTNER

1M+

Impressions I guarantee for brands in 90 days.

Total Revenue Generated

£1.7bn

Generated for clients.

WORK WITH ME

How you can work with me

Three ways in. Past £1m and you need someone senior owning marketing, that's the fractional CMO. Want it run for you across Instagram and Pinterest, that's the agency. Want proof I can do what I say before you commit to a retainer, start with a Pinterest sprint.

$Danielle Theobald, fractional CMO$

FRACTIONAL CMO

Board-level marketing, without the full-time hire

For health and wellness brands past the startup stage: senior marketing leadership embedded in your business, one to two days a week. From £4k a month.

What that covers