my childhood favourite cheese isn't laughing anymore

my childhood favourite cheese isn't laughing anymore

and Jamee Pearlstein is the one who made her sad

In The Laughing Cow's most recent marketing stunt, they've made made her... sad

No one knows why, and there's a barrage of theories online

(and also a barrage of hate)

Jamee has said 'Whatever finally got to her must be worth talking about. We’ll let her explain when she’s ready.'

Ominous indeed

A QR code sends shoppers to TheNotLaughingCow. com

where you'll find videos showing the mascot sitting alone in a diner and looking glum on a swing

Rather than explain what is wrong, they're asking people to guess

I still am undecided on my thoughts on this, but you gotta give it to them it's generated a lot of awareness and engagement with the campaign, which is ultimately the goal hey

curious - what's your theory on why she's sad? Is it something more cultural, or something more business-related (a new vegan product range maybe?)