The Journal
Growth

'I need more views'

Danielle Theobald
Danielle Theobald
Social Media Strategist · 12 Oct 2026 · 1 min read
'I need more views'

'I need more views'

no babe, you don't

if you want to make MONEY for your brand on social media, views aren't going to do that for you

I've seen a video with 8m views -> $2k profit but also a video with 10k views -> $50k profit

🚨 MORE REACH DOES NOT EQUAL MORE MONEY 🚨

and whilst we're at it

🚨 MORE FOLLOWERS DOES NOT EQUAL MORE MONEY 🚨

where I guarantee you will find more money, for less time, and less effort:

- site CVR rate. what would a 1% increase bring you in MRR? yeah, probably a lot - abandoned carts. are you really optimised to convert them? - content. where's your creator systems? automations? find the top 10 ROI creators each month and give them more budget - offers. Literally go AWAY with your '2o% oFf' pop up. no one cares. introduce a quiz, give them a persona, then give them an offer. Worst case, you get 50% more people into your email flows

I am TIRED of the marketers online selling 'I will make you go viral' 'I increased this brands followers by 50k in 90 days 😱'

I am equally tired of the business owners buying it, then being in a huge stress when their MRR has had 0 change

Marketing is no longer about views, going viral, getting the most attention on your brand

Plenty of brands have a huge amount of attention, with a meagre Shopify figure

UR FOCUSING ON THE WRONG THINGS! SORT IT OUT!

Working on this for your own brand? This is exactly what I do with clients — agency model for health & wellness brands.

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