The Ordinary killed beauty marketing forever

The Ordinary killed beauty marketing forever

(in the best way possible) 👇

No models. No promises.

Just ‘Niacinamide 10% + Zinc 1%’ in massive letters.

While celebs are pushing a £300 ‘miracle serum’...

The Ordinary's selling the same actives for £5.

With the formula right on the billboard 😏

My biochem brain is SCREAMING yes

They literally wrote: ‘Water is a chemical. If we went chemical-free, we couldn't even sell empty bottles.’

Immediate trust.

Your customers aren't idiots. They're scientists with smartphones. They can Google every ingredient in 3 seconds.

So why are you still hiding behind:

• Mystery formulas • Celebrity faces • ‘Proprietary blends’ • Made-up science words

The Ordinary gets it.

Real ingredients. Real science. Real prices.

Everything else? Just expensive lies in pretty packaging.

This is what happens when you respect your audience's intelligence.

They respect you back.

With their wallets.

(yes I own their entire range and no I'm not sorry)