if going viral on Insta worked

if going viral on Insta worked

every brand with a video over 1m views would be rich

but there's a reason that isn't the case

✨ funnels ✨

it's actually ridiculously easy to get a viral video

(use the retention curve - look at my past posts or YT for a breakdown on this)

but viral video ≠ instant sales

idk why it's still the goal for so many business owners tbh 😭

play it out in your head:

1. your video goes viral, Sarah sees it 2. at best, Sarah is interested and clicks on your profile

without funnel: 3. Sarah's attention isn't caught within 3 seconds with a direct follow through so she goes off your page and continues her doom scrolling

with funnel: 3. Sarah sees a lot of content on your page she's interested in 4. Sarah follows you 5. over the weeks, Sarah gets a lot of genuine value from your account 6. Sarah puts her email in for a lead magnet you promote on stories. you now own her data and she's gone from organic to earned data 7. Sarah may share it with a friend, or she may not read it for a couple weeks 8. Sarah continues getting value from your account 9. one random Tuesday, Sarah gets hit with an email that specifically targets her and she purchases

question for all students still reading: WHY does Sarah purchase?

answer: because the brand filled her with VALUE, PATIENCE, TRUST, TIME

I guarantee you that if the product arrives and she loves it, she's ordering again AND telling all her friends about it

LTV of Sarah = pretty endless

she alone could make you thousands

repeat after me:

it's not the viral video that gets your brand rich

it's the ✨funnel✨

admittedly this is a bit of a rage post because I'm tired of ONLY seeing formulas for viral videos

when they're actually only 5% of the story x

and for brand owners not running marketing themselves: if your marketing team isn't consistently yapping about funnels and is entertaining a focus of going viral

fire them and hire someone who actually knows how to turn Insta into money in the bank