I got a wellness brand from £387 to £50k in 30 days

I got a wellness brand from £387 to £50k in 30 days

(no ad spend)

when we met back in 2022, the founder was running her entire business from her mum's spare bedroom

it was a side hustle that she wanted to become her full time job

aka: no team. no strategy. no funnel.

(pretty much just friends and family buying to support)

What I did: → built her a proper marketing funnel (finally) → mapped her audience's pain points AND → ran a poll asking what content they actually wanted → killed the promo posts and posted 100% value → posted UGC that gave them actionable advice

aaaand within 30 days, on an account that previously had 1.6k followers: 8.8 million views 41k new followers ONE SINGULAR REEL got £50k in revenue 😭

📣 one reel got her more than her full time salary 📣

fast forward about 2 years

she has an office in Dublin with 14 (!!) in-house staff

she has a multi-7 figure revenue

the business has expanded globally

This girl didn't even need me anymore, because she had all the expertise she needed in-house

and it was the happiest day of my life, because she was my first ever client 🥹

seeing her go from her mum's spare bedroom to visiting her in Dublin with her whole team, stay in her 4 bed house, see the other products she had built since we parted ways

THAT is the reason I do what I do

not for vanity metrics and 'omg lemme get you 50k new followers and a few viral videos'

for people to have a full stack funnel. for people to stop chasing ad spend and end up in a cash flow race

for people to have ✨ freedom ✨