The Journal
Growth

200k followers. 2 leads a month.

Danielle Theobald
Danielle Theobald
Social Media Strategist · 13 Feb 2026 · 1 min read
200k followers. 2 leads a month.

200k followers. 2 leads a month.

but sure bestie, keep chasing that viral post 🤡

i feel like it's all I see atm and it's getting under my skin??

founders bragging about reach while literally struggling to pay themselves

posting 'we hit 100k!!' while their DMs + Shopify said ✨ tumbleweeds ✨

and for what?? a screenshot for LinkedIn??

meanwhile the 'small' creators with 2k followers have their shi together

bc they actually reply to people bc they built trust instead of an ego (bc they actually run their business rather than being married to LinkedIn)

no one cares about your follower count except you 🧍

your audience doesn't care brands don't care anymore (why do u think they're all doing influencer seeding now?) ur bank account defo doesn't care

reach ≠ rev

never has, never will 🥲

fix urself bestie!!

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