In 2025 I cut a brand's Black Friday affiliate list from 124 to 8.
In 2025 I cut a brand's Black Friday affiliate list from 124 to 8.
Their BFCM sales went UP 47% compared to 2024.
Steal my plan (18 days to go) 👇
→ Find your real sellers. Sort last year's affiliate orders by revenue. Invest your affiliate budget into the top performers
→ Call them, don't email them. Early access + a bundle only their audience gets (and also a higher likelihood they will post more great content)
→ Spend on the customer deal, not the affiliate commission. No one will buy a 10% off deal on Black Friday
→ Agree on post date BEFORE you ship the box (and ensure there’s a consistent distribution across affiliates)
→ Protect margin. Tracked links (as well as discount codes), no commission on returns, and automated payouts
More creators ≠a high ROI BFCM
BUT
Higher investment in your top creators DOES = a high ROI BFCM
UpPromote's new playbook from 65+ winning Shopify brands backs this up. Freewell's anti-follower count is the one I'm stealing for clients this year.
We all know that follower counts are becoming more and more obsolete - and that works for creators too! I’ve had creators with 10k followers bring in more money (and of course, ROI) than creators with 500k followers - so I’m excited to see how this one performs this BFCM!
If you're a Shopify brand working with creators this Black Friday and Cyber Monday, grab the free playbook here: https://upmote.link/q3xzxw
