Wellness is now 4x bigger than big pharma.

Wellness is now 4x bigger than big pharma.

$6.3 trillion vs $1.6 trillion

and it’s on track to hit $10 trillion by 2029

$10 TRILLION!!

Here’s where we're currently at:

Women’s health alone is now a $600B industry.

For years, women’s health was treated as a niche. A 'nice to have' category. Something investors didn’t quite get.

Not any more 💅

What this means for brands: - The market is huge, but so is the noise - Shoppers are more informed and more sceptical than ever (!!) - Science-backed, honest messaging is what earns trust (and ofc, compliance) - The brands that win will educate and break the trust barriers of consumers

As a biochemist turned fractional CMO, this is the space I live in. The money is movinggggg. The question is whether your brand is ready to be found when it does.

Are you building in wellness or women’s health? I’d love to hear what you’re working on!! 👇

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📸 an old CMO client of mine Zed Sleep from Ben Dancer - check them out! Source: Global Wellness Economy Monitor