Rhode sold out a phone case

Rhode sold out a phone case

a SKINCARE brand which later sold for $1 billion

ok hear me out...

Hailey didn't need that case to make her money

she needed you whipping it out at brunch with a lip balm stuck to the back 📸

every mirror selfie = a free ad for Rhode

and ever since, brands have been obsessed with making stuff people want to carry around

Hellmann's literally made a mayonnaise handbag for London Fashion Week (yes, really)

Kraft Mayo went and did a Juicy Couture collab

(none of it is about ROI btw)

it's about hype hey. getting people talking about you

and now Kraft has joined the bandwagon 🧀

it's called Pocket Parm

a teeny parmesan shaker that clips onto your bag. real cheese inside! collectible charms for all your cheese emergencies obvs

you can't even buy it, it's a giveaway

BUT the sneaky bit is that it's launching 3 new flavours (Tomato Basil Parm, Garlic Herb Parm + Grated Cheddar)

so they've basically handed out free samples and made people want to post about them

I still can't decide if I love it or if it's a bit much

also is anyone else noticing I keep writing about cheese brands... send help (I am addicted to cheese)

would u clip a parm to ur bag or nah?