The Journal
Growth

right if no one else is gonna say it I will...

Danielle Theobald
Danielle Theobald
Social Media Strategist · 16 Oct 2026 · 1 min read
right if no one else is gonna say it I will...

right if no one else is gonna say it I will...

stop hiring social media managers

they will do exactly what it says on the tin - manage your social media

design some graphics, schedule your posts, maybe edit some videos

THEY WILL NOT MAKE YOU MONEY OR DRIVE AN ROI

the amount of people I speak to who say

'I hired so many marketing agencies but they didn't have great results'

because! you! hired! for! the! wrong! role!

if you want to increase MRR for your business (who doesn't?), increase your site conversion rate, expand into new markets and revenue streams...

you need a (fractional) CMO

someone focused on your marketing purely from a revenue standpoint

not designing 5 posts per week for $750 per month

and NO that doesn't mean hiring for a junior marketer and expecting them to manage content creation, 4 channels, emails, influencers, engagement, strategy

bc too many brands are doing that (then somehow being shocked when they don't actually get results??)

marketing is the key driver for any business' revenue

so stop making it the lowest overhead if you want to grow and hire that damn CMO

____

Hi I'm Dani, a Biochemist + Fractional CMO for health/wellness brands. This is a client I've had for 3 months and I already added over £13k to MRR x

Hire the CMO

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