no bs 5 things working on Insta right now
no bs 5 things working on Insta right now
that u can implement today
1. Carousels are WINNING (not Reels)! Adam Mosseri launched Insta data showing that carousels are driving the most algorithm-favoured metrics (engagement and retention)
2. Forget reach and vanity metrics. Instagram officially stated that engagement is favoured more than reach. Ergo - 100 people reached and 50 likes is WAY better than 10,000 reached and 250 likes
3. Messy content. Messy content. MESSY CONTENT 📣 Film on your phone, don't edit to perfection, jump on stories and chat shi. This is what every audience is favouring amidst the wave of AI-perfected posts. Make it human
4. Instagram instants - you've probably seen them everywhere already. Right now they *don't* increase reach as they're only shown to friends, but keep an eye on the feature as if they expand this to go beyond just friends it will be a gold mine for your TOF
5. DMS DO NOT AFFECT ACCOUNT REACH/ALGORITHM RANKING. So all you goons with ManyChat set ups and auto outreach to try and increase reach, you're doing more harm than good (unless you're manually messaging everyone and not using a 3rd party software, which ur not)
