It's happening 🚨

It's happening 🚨

Instagram is changing (again) in August

3 tests every founder + social media manager needs on their radar:

1️⃣ Follower counts → hidden. Profile visitors may only see your 'friends' (accounts that follow you back)

2️⃣ Short Dramas → Netflix-style episodic content you can put behind a paywall. Courses, tutorials, BTS — all monetisable as episodes!!!

3️⃣ "AI creator" labels → account-level flags for AI-generated and AI-assisted content.

4️⃣ For those who got this far, and extra update: they're also testing scheduled DMs. Think automated campaign planning, follow ups etc - are they bout to wipe out Many Chat? maybe hehe

what all of this actually means:

Instagram is shifting from perceived community to ACTUAL community

Vanity metrics go in the 🗑️

Full breakdown in the carousel 👇

♻️ Repost to save a social media manager's August.