tryna fill the O2 arena is what's killing your brand

tryna fill the O2 arena is what's killing your brand

let me explain

200 engaged people > 20k ghosts

do you KNOW how many people 200 is?

that's a PACKED room. standing room only. people lining the walls.

but brands are out here trying to fill O2 Arena when they can't even fill a coffee shop with people who actually care 🤡

here's what the research says (yes actual research):

a study on online brand communities found that ENGAGEMENT and IDENTIFICATION with the community - not size, not participation numbers - are what drive:

• brand loyalty • willingness to co-create with you • positive WOM

read that again!

it's not about how many people are IN your community

it's about how many people FEEL like they belong

the brand owners obsessing over follower counts?

probably still waiting for their Shopify dings lmao

the brands building real connection with 200 ride-or-dies?

they've got a marketing army that money can't buy

(enter Duo, Aldi, Ryan Air)

so before you stress about growing your numbers...

ask yourself:

do my current people actually care?

bc if they don't, adding more won't fix it x

signed,

your friendly neighbourhood reality check