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Growth

OPENAI MIGHT ACQUIRE PINTEREST 🚨

Danielle Theobald
Danielle Theobald
Social Media Strategist · 8 Jan 2026 · 1 min read
OPENAI MIGHT ACQUIRE PINTEREST 🚨

OPENAI MIGHT ACQUIRE PINTEREST 🚨

read that again bestie!!

I've been SCREAMING about Pinterest for months

‘its free SEO’ ‘its a discovery engine’ ‘get on it before everyone else does’

and most of you thought I was being dramatic 🤡

well well well...

OpenAI wants Pinterest for: • 600M monthly active users • product search data (goldmine for AI shopping) • real human engagement insights • industry-leading discovery algorithms

aka everything I've been telling you makes Pinterest valuable 🤭

the brands who listened?

already have boards ranking already have pins driving traffic already have audiences built

the brands who didn't?

about to compete with OpenAI-powered discovery 💀

Pinterest isn't just a vision board anymore

it's about to be the backbone of AI-powered shopping

and if you're STILL not on there...

wake up x

(ps shoutout to my client Kim Palmer - Clementine - who let me know in our Pinterest catch up today!)

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