No co-founder. No plan. 54k witnesses.

No co-founder. No plan. 54k witnesses.

Let's see what happens

My XOXO co-founder just left to chase a new opportunity.

No drama. No bad vibes. Just ‘hey, this came up and I need to focus on it.’

Respect.

Now I'm sitting here with 1000’s of conversation cards and a blank canvas.

Everyone's asking ‘what's your 6-month plan?’

Bestie, I don't even know what I'm having for lunch 😭

Most brands would panic. Write a business plan. Hire consultants.

(tbh, I usually would as well)

But I’m gonna do something different.

I'm building XOXO right here. With you watching.

Every failed idea. Every pivot. Every 3am panic. Every breakthrough.

You've watched me scale clients to 7 figures with Pinterest.

Now watch me figure out WTF to do with my own brand.

The biochemist in me wants data and strategy. The Bali version of me wants to trust God.

We're going with option 2.

Maybe XOXO becomes events (that dating show proved people are DESPERATE for real connection). Maybe journals. Maybe something I haven't thought of yet.

(probably that last one lmao)

But it was always about creating space for humans to be human.

No forcing. No rigid plans.

Just following where the connection leads.

54k of you are about to witness either: - The messiest brand pivot ever - Something actually beautiful

Probably both.

Ready to watch me build without a safety net?

(and if you have ideas for what XOXO should become, drop them below. I'm literally crowdsourcing my future 💅)