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Behind the scenes

I woke up at 11am today

Danielle Theobald
Danielle Theobald
Social Media Strategist · 18 Sept 2026 · 1 min read
I woke up at 11am today

I woke up at 11am today

After sleeping through my 7am alarm AGAIN

There’s a lot of ‘marketing aesthetic girlies’ covering my feed right now

Colour coded calendars, 5am workouts, makeup every day and a perfect blow out in every pic

GIRL THAT COULD NEVER BE ME 😭💀

I’m struggling to get into an exercise routine post-partum (I think the last exercise I did was a month ago??)

I’ve been struggling with a routine for years (it’s impossible to have a set wake up time in Bali for me)

As you can see, my couch cushions are long overdue a wash

The once a month I wear makeup, it’s bb cream and blusher

So I may not be aesthetic and ‘made up’ every day

But I’m happy!

I’ve been working in marketing for nearly 10 years now - from VA -> SMM -> Marketing Manager -> multi-CMO

Trust me when I tell you - life as a business owner, especially in marketing, doesn’t look ‘pretty’

The highlight of my week this week has literally been buying a washing machine spontaneously 😂

So just a reminder for anyone comparing themselves against other or envying those that look like they have it all together:

1. Having it ‘together’ is a lie. I can guarantee you those flaunting a picture perfect lifestyle aren’t showing you the real story 2. All we as humans can do is live life with happiness, joy and fulfilment. If you have those, it don’t frickin matter what your life looks like

This is by no means hate towards the aesthetic girlies - moreso a reminder that no one’s life looks like a Pinterest board 24/7

———-

Post inspired by Olivia Mae Hanlon yday 🩷

Working on this for your own brand? This is exactly what I do with clients — fractional cmo for health & wellness brands.

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