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am I the only one that’s never seen this before?? 🥹🥹🩷

Danielle Theobald
Danielle Theobald
Social Media Strategist · 20 Feb 2026 · 1 min read
am I the only one that’s never seen this before?? 🥹🥹🩷

am I the only one that’s never seen this before?? 🥹🥹🩷

Waitrose gives its employees a roll of ‘it’s on us’ stickers

main concept = to gift items to customers they feel may need a pick me up

people who are unwell, going through tough times or someone whose day doesn’t look so fabby

I googled to see if it’s real (it is!!) and saw other cases like:

- fish counter staff gifting fish bc the customer was hesitant to try something new

- one of Maidenhead staff gave a customer a pot of yellow roses upon learning they were supporting family arriving from Ukraine

- a gift for a young daughter who helped their mother with her wheelchair

My heart is SCREAMING rn!!

I’m sorry to interrupt ur feed of formulas and growth hacks

but this is honestly what business is about for me 🥲

making someone’s day, giving back, using your time and resources for GOOD

sure ROI is nice

a viral post makes u feel good

money in the bank makes us feel accomplished

but THIS for me is true fulfilment and so so inspiring from Waitrose & Partners

so in honour of Waitrose, I want to spend today + this weekend giving on LinkedIn

comment with what would make your day, and I’ll help as many people as possible 🩷

(maybe u need money to buy that book you’ve been debating, or could really do with some free marketing advice - whatever it is, business or not, I want to help as many people)

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