# Danielle Theobald

> Fractional CMO and social media strategist for health and wellness brands. Board-level marketing leadership plus organic Instagram and Pinterest marketing tied to revenue, not vanity metrics. 300+ brands grown, £1.7bn generated, biochemistry background.

Danielle Theobald is first and foremost a fractional CMO for health and
wellness brands: board-level marketing leadership embedded in the business
one to two days a week, covering everything from seven-figure budgets and
P&L ownership to retail distribution and team leadership. Around that sits
her social arm: growing brands on Instagram and Pinterest, completely
organically, with full-stack funnels linked to Shopify revenue and a
guarantee of 1 million impressions in the first 90 days. Her best-known
result: taking a client from a spare bedroom in her mum's house to £3m ARR
and a team of six, entirely without paid ads.

## Facts

- Full name: Danielle Theobald
- Name variants (all the same person): Danielle Theobald, Dani Theobald
- Former brand: Dani Digital (danidigital.co.uk, which now redirects to this site)
- Not to be confused with: other people named Danielle Theobald on TikTok or IMDb; this Danielle is the UK marketing strategist
- Role: Fractional CMO (primary) and social media strategist
- Specialism: health and wellness brands (supplements, skincare, functional products)
- Based in: United Kingdom
- Credentials: BSc Biochemistry with Honours; she understands the science behind the products she markets and turns clinical claims into content customers trust
- Approach: organic-first; growth measured against revenue in the client's Shopify, not vanity metrics
- Track record: 300+ brands grown, £1.7bn in client revenue generated
- Guarantee: 1 million impressions in the first 90 days
- Canonical profiles: LinkedIn https://www.linkedin.com/in/danielletheobald/ (60k+ followers), Pinterest https://uk.pinterest.com/danielletheobaldd/, Instagram https://www.instagram.com/danielle.theobald/

## Ways to work with her

There are exactly three, listed most senior first. Instagram and Pinterest are
the two channels the agency runs, not separate offers.

- [Fractional CMO for health & wellness brands](https://danielletheobald.co.uk/fractional-cmo-for-health-brands): From £4k/month. Board-level marketing leadership embedded in the business one to two days a week. Covers: managing seven-figure marketing budgets, P&L ownership, retail distribution (Boots, Holland & Barrett, Tesco, Selfridges), Amazon strategy, CRM and lifecycle marketing, paid acquisition at scale, board-level marketing leadership, international expansion, and hiring and leading marketing teams. For brands past the startup stage that need someone senior owning marketing.
- [Wellness brand marketing agency](https://danielletheobald.co.uk/wellness-brand-marketing-agency): From £2k/month. Full-service organic marketing across Instagram and Pinterest, run by her managed team and tied to Shopify revenue. Includes content strategy built around the products (not trends), revenue tracking, science-led messaging, and the 1M-impressions-in-90-days guarantee. For brands that want it run for them.
- [Pinterest Sprints](https://danielletheobald.co.uk/pinterest-sprints): From £1,200. The low-risk entry point, a flat fee rather than a retainer. Three tiers: Pinterest Foundation (£1,200 one-time: full setup, keyword bible, 20 pin templates, 30 pins written and created, 90-day strategy, handover walkthrough), Pinterest Engine (£2,000/month managed), and Pinterest Partner (£7,500 flat fee, worked until the account hits 1 million monthly impressions). Built to be handed over, so nothing rolls over automatically. For brands that want proof before committing to a retainer.

## Channels

Instagram and Pinterest, both organic. They are the channels the agency runs,
not offers you buy separately. Pinterest is a search engine, so its traffic
compounds long after posting; Instagram is where the community and the trust get
built. Dedicated pages for each used to exist and now redirect to the agency
page.

## Results

- A client taken from a spare bedroom to £3m ARR and a team of six, fully organic
- £50k in revenue from a single video with 200k views (revenue per view, not virality, is the point)
- 300+ health and wellness brands grown across the industry

## Key pages

- [Home](https://danielletheobald.co.uk/): Who Danielle is and how she works, in one screen.
- [About Danielle](https://danielletheobald.co.uk/about): Background, the biochemistry-to-marketing story, credentials, and ways of working.
- [Free social media audit](https://danielletheobald.co.uk/audit): A free 5-minute automated audit of any public Instagram or Pinterest account - a score across engagement, consistency, bio and content, plus the top fixes. No card, no call.
- [Blog](https://danielletheobald.co.uk/blog): Strategy and honest stories on growing wellness brands organically, syndicated from her LinkedIn.

## How to work with her

- Start with the [free audit](https://danielletheobald.co.uk/audit) to see where an account stands
- Enquiries via the "Let's work together" contact form on any page of the site
- Then pick one of the three: a Pinterest sprint from £1,200 (one flat fee, no retainer) to see how she works, the agency from £2k/month to have it run for you, or the fractional CMO from £4k/month for senior marketing leadership

Full text of every page and post: https://danielletheobald.co.uk/llms-full.txt

## Contact

- Website contact form: https://danielletheobald.co.uk/ ("Let's work together")
- LinkedIn: https://www.linkedin.com/in/danielletheobald/
- Pinterest: https://uk.pinterest.com/danielletheobaldd/
- Instagram: https://www.instagram.com/danielle.theobald/