# Danielle Theobald — Full Content > Fractional CMO and social media strategist for health and wellness brands. Board-level marketing leadership plus organic Instagram and Pinterest marketing tied to revenue, not vanity metrics. This file contains the complete text of https://danielletheobald.co.uk for AI systems. Index version: https://danielletheobald.co.uk/llms.txt Name variants (same person): Danielle Theobald, Dani Theobald. Former brand: Dani Digital (danidigital.co.uk redirects here). Not the Danielle Theobald on TikTok or IMDb. --- # About Danielle Theobald (https://danielletheobald.co.uk/about) Hi, I'm Danielle - a fractional CMO and social strategist with a biochemistry degree, so I actually understand the science behind the products I'm marketing. I help health and wellness brands grow on Instagram and Pinterest, completely organically. Full stack marketing funnels linked to the back end of your Shopify revenue - so we can make sure your marketing turns into $$$ and not just views. I've built two eCommerce brands of my own and helped take one client from a spare bedroom in her mums house to £3m ARR and a team of 6 - all of it organic. I only work with brands I genuinely believe in, the kind I'd recommend even off the clock. Key numbers: £1.7bn Revenue Generated; 8 years of experience; 90 days to 1m impressions; 300+ brands grown. She is first and foremost a fractional CMO for health and wellness brands. The fractional CMO engagement covers: Managing seven-figure marketing budgets, P&L ownership, Retail distribution: Boots, Holland & Barrett, Tesco, Selfridges, Amazon strategy, CRM and lifecycle marketing, Paid acquisition at scale, Board-level marketing leadership, International expansion, Hiring and leading marketing teams. For health and wellness brands past the startup stage: senior marketing leadership embedded in your business, one to two days a week. From £4k a month. --- # Ways to work with her There are exactly three, listed most senior first. Instagram and Pinterest are the two channels the agency runs, not separate offers. - Fractional CMO (From £4k): Senior marketing leadership for brands ready to scale. Your whole revenue back end, built and led one on one with me. https://danielletheobald.co.uk/fractional-cmo-for-health-brands - Agency Model (From £2k/mo): Full-service organic marketing across Instagram and Pinterest, run by my team and tied to your revenue. https://danielletheobald.co.uk/wellness-brand-marketing-agency - Pinterest Sprints (From £1,200): The low-risk way to start. One flat fee, Pinterest built into a traffic engine, no retainer to commit to. https://danielletheobald.co.uk/pinterest-sprints Which one fits: past £1m in revenue and needing someone senior to own marketing, the fractional CMO. Wanting it run for you across Instagram and Pinterest, the agency. Wanting proof before committing to a retainer, a Pinterest sprint. --- # The offers in detail ## Fractional CMO (https://danielletheobald.co.uk/fractional-cmo-for-health-brands) For brands ready to scale. I build your entire marketing back end: funnels, automations, email, influencers, team and the numbers behind them. All of it, one on one with me. You don't need another agency. You need someone owning the growth. Once a wellness brand is genuinely scaling, content stops being the bottleneck. Strategy, systems and the team running them do. A fractional CMO gives you senior marketing leadership and the whole back end built for ROI, without a full-time CMO salary. ### How it works 01. Map the growth model: We build the tracking and growth charts that show exactly where revenue comes from, and where it is quietly leaking out. 02. Build the systems: Full-stack funnels, automations, email flows and an influencer engine, wired together and owned by your team, not locked in my head. 03. Lead the people: I oversee whoever is executing, so the strategy actually ships and compounds month after month. ### Proof: A spare bedroom to £3m ARR I took one client from her mum's spare bedroom to £3m ARR and a team of six, entirely organic. Fractional CMO work is where I build that kind of engine with you, across the whole business, not just one channel. ### What you get (Senior marketing leadership for companies ready to scale for compounding revenue. One on one with me. From £4k.) - Managing seven-figure marketing budgets, with P&L ownership - Retail distribution: Boots, Holland & Barrett, Tesco, Selfridges - Amazon strategy, CRM and lifecycle marketing - Paid acquisition at scale - Board-level marketing leadership and international expansion - Hiring and leading marketing teams - Everything tied back to the revenue data - Direct, one-on-one access to me as your CMO ### FAQs Q: What actually is a fractional CMO? A: A senior marketing leader who runs your strategy, systems and team part-time. You get CMO-level thinking and ownership without paying a full-time CMO salary. Q: How is this different from the agency? A: The agency runs your channels for you. As your fractional CMO I build and lead the entire marketing back end, one on one with you. It is for brands ready to scale, not just tidy up their socials. Q: Do you only work with health and wellness brands? A: Yes. Between the biochemistry degree and years in the industry, I understand the products and the customers properly. Q: Is the growth organic? A: My track record is organic-first, including taking a client to £3m ARR with no paid ads. I build systems that compound rather than rent attention. Q: How much does it cost? A: Fractional CMO engagements start from £4k. It is the most senior, highest-touch way to work with me. Card summary: Fractional CMO - Senior marketing leadership for brands ready to scale. Your whole revenue back end, built and led one on one with me. (From £4k) --- ## Wellness Brand Marketing Agency (https://danielletheobald.co.uk/wellness-brand-marketing-agency) Organic Instagram and Pinterest funnels tied to the back end of your Shopify. Marketing that turns into money, not just views. Most wellness brands don't have a content problem. They have a funnel problem. I know brands that have gone viral and made £0 from it. I also have clients that make £50k from a video with 200k views. Most agencies sell you reach. I build the system that turns reach into revenue. ### How it works 01. Audit the funnel: We find where attention leaks out before it becomes revenue. Most brands do not have a content problem. They have a funnel problem. 02. Build the system: Content, channels, and automations wired together so every post has a job, and every job ladders up to a sale. 03. Scale what converts: We double down on what shows up in the bank account and cut what only shows up in the vanity metrics. Compounding, not quick wins. ### Proof: A spare bedroom to £3m ARR One client came to me working out of her mum's spare bedroom. Organic Instagram and Pinterest took her to £3m ARR and a team of six. No paid ads. ### What you get (A managed team optimised for revenue growth, overseen by a certified biochemist and marketer. From £2k a month.) - Full-stack organic funnel across Instagram and Pinterest - Content strategy built around your products, not trends - Revenue tracking linked to the back end of your Shopify - A managed team, overseen by me, not handed to juniors - Science-led messaging that converts research into trust - 1 million guaranteed impressions in the first 90 days ### FAQs Q: What does a wellness brand marketing agency actually do? A: I build and run the full organic marketing funnel for your brand on Instagram and Pinterest. That means the content, the strategy, and the systems behind it, all tied back to the revenue in your Shopify. Not just posting for the sake of a pretty feed. Q: Do you only work with health and wellness brands? A: Yes. I have a biochemistry degree, so I understand the science behind supplements, skincare, and functional products. That is what lets me turn clinical claims and ingredients into content customers actually trust and buy. Q: Is this organic or paid marketing? A: Completely organic. Every brand I have scaled, including a client taken from a spare bedroom to £3m ARR, was grown without paid ads. Organic builds compounding revenue and a community that stays. Q: How quickly will I see results? A: I guarantee 1 million impressions in the first 90 days. But impressions are the start, not the point. The metric I care about is the one that shows up in your bank account. Q: How much does it cost? A: The agency model starts from £2k a month. If you want to test the water first, a low-risk Pinterest Sprint is a cheaper way to see how I work before committing. Card summary: Agency Model - Full-service organic marketing across Instagram and Pinterest, run by my team and tied to your revenue. (From £2k/mo) --- ## Pinterest Sprints (https://danielletheobald.co.uk/pinterest-sprints) One flat fee, no retainer to sign. I build your Pinterest into a search engine that sends buyers to your site for years, instead of a feed you have to keep feeding. Instagram forgets you in 48 hours. Pinterest doesn't. A reel is dead the day after you post it. A pin gets found two years later, by someone typing in the exact problem your product solves. Most wellness brands treat Pinterest like a second Instagram, dump their reels on it, and wonder why nothing happens. It isn't a feed. It's a search engine, and it has to be built like one. ### How it works 01. Audit or start clean: If you have an account I pull it apart and find what is holding it back. If you don't, I build it from scratch. Either way you get told the truth about where you are. 02. Build the engine: Keyword research for your niche, an SEO board structure, 20 branded pin templates, 30 pins written and designed, and a 90-day plan. All of it built around your products, not trends. 03. Keep it or hand it back: Take the Loom walkthrough and run it yourself, or let me keep going and scale the volume. Your call, and you can make it after you have seen the work. ### Proof: 200% more impressions in months, not years Clementine came to me with a Pinterest account that was doing nothing. We took impressions up over 200% and engagement over 400%. Kim's words, not mine: could not be happier. ### What you get (Pinterest is the only channel where the work you do once keeps selling for years. From £1,200, paid once.) - People arrive already searching for what you sell, so they buy sooner - A pin keeps getting found for years, a reel is finished in two days - No algorithm to feed daily, so the work compounds instead of resetting - Cheap traffic while everyone else is bidding each other up on ads - It sends clicks to your site, not likes to a platform you don't own - Wellness is one of the biggest categories on there, and it is underserved - I report on outbound clicks and traffic, never follower count - Everything I build is yours to keep, whether you stay on or not ### FAQs Q: Why is a sprint cheaper than working with the agency? A: Because it is one channel, one flat fee, and a defined piece of work rather than an ongoing retainer. It exists because you are probably hesitant that I can get the results I say I can. I would be too. A sprint lets you find out for a low-risk fee before you commit to anything monthly. Q: What if I have no Pinterest account at all? A: Better, honestly. I build it from scratch with the right board structure and keywords from day one, so there is no old mess to undo. Q: Do I need to keep paying after the Foundation sprint? A: No. Foundation is a one-time fee and it is built to be handed over. You get a Loom walkthrough so you or your team can run it yourselves. If you would rather I kept running it, the Engine tier is there, but nothing rolls over automatically. Q: How long before Pinterest actually does anything? A: Pins usually start getting picked up in search within a few weeks, and it keeps building from there. It is slower to start than paid and then it does not stop, which is the whole point. If you need traffic this week, run ads. Q: What does the 1 million impressions guarantee actually mean? A: On the Partner tier I do not stop working until your account is doing a million monthly impressions and sending qualified clicks to your site every month. One flat fee, however long that takes. The risk sits with me, not you. Q: Do you only do Pinterest for health and wellness brands? A: Yes. I have a biochemistry degree and I have spent years in this industry, so I know how to write about ingredients and claims in a way that gets found and actually trusted. Outside wellness I would just be guessing. Card summary: Pinterest Sprints - The low-risk way to start. One flat fee, Pinterest built into a traffic engine, no retainer to commit to. (From £1,200) --- ## Pinterest sprint packages and prices (https://danielletheobald.co.uk/pinterest-sprints) Everything I'd do to turn your Pinterest into a traffic engine, packaged into one flat fee. The entry rung of the ladder: a flat fee rather than a retainer, so a brand can see how she works before committing. Three packages, same engine underneath. ### Tier 1: Pinterest Foundation - £1,200 (one-time project fee) Everything I'd build to turn your Pinterest into a traffic engine, set up and handed back to you ready to run. Best for brands that want a professional Pinterest setup but aren't ready for ongoing management. - Full account audit, or setup from scratch - Custom board structure, SEO-optimised and keyword-rich - Bespoke brand keyword bible (niche-specific research) - 20 branded pin templates - 30 pins created and written - Profile and bio optimisation - 90-day content strategy document - Loom walkthrough so you can self-manage after handover ### Tier 2: Pinterest Engine - £2,000 (per month, ongoing) Pinterest run as a revenue channel, not a posting chore. I handle everything, you watch the qualified traffic build. Best for brands ready to treat Pinterest as a real acquisition channel without hiring in-house. - Everything in Foundation, managed and maintained monthly - 60-90 fresh pins designed, written, and scheduled each month - Ongoing keyword expansion and SEO as your catalogue grows - Board and profile optimisation kept current - Seasonal and trend-led campaign planning - Monthly reporting on outbound clicks and traffic to your site, not follower count - Direct access to me for strategy and adjustments ### Tier 3: Pinterest Partner - £7,500 (flat fee) I don't stop working until your account is on 1 million monthly impressions and sending qualified clicks to your site every single month. Best for brands that want Pinterest driving serious traffic and want the risk on me, not them. - Everything in the Engine tier, run at full intensity - Aggressive pin volume and rapid keyword scaling - Landing and funnel alignment so the traffic actually converts when it arrives - Priority turnaround on everything - One flat fee. I keep working until we hit the target, however long it takes --- # Channels Instagram and Pinterest, both organic, both run inside the agency model rather than sold separately. Pinterest behaves like a search engine, so its traffic compounds long after posting. Instagram is where community and trust are built. Dedicated pages for each existed until July 2026 and now redirect to the agency page. --- # Free Social Media Audit (https://danielletheobald.co.uk/audit) A free 5-minute automated audit of any public Instagram or Pinterest account: a score across engagement, consistency, bio and content, benchmarked against health and wellness brands, plus the top fixes to make this week. No card, no call; the full report renders on one page. Leaving an email is optional. --- # Blog — complete posts (https://danielletheobald.co.uk/blog) Danielle's posts, syndicated from her LinkedIn (60k+ followers). Each post below carries its original hook (the on-site headline) and, where it differs, the search-facing title. ## EZ // 02 URL: https://danielletheobald.co.uk/blog/ez-02-6e848d Published: 2026-10-06 Search title: Teaser post about an unannounced project EZ // 02 No one's guessed what I'm building yet 🧬 https://lnkd.in/epuAKuFK --- ## I think people have over complicated parenthood URL: https://danielletheobald.co.uk/blog/i-think-people-have-over-complicated-parenthood-56d365 Published: 2026-10-06 Search title: Flying with a baby without overpacking: one mum's take I think people have over complicated parenthood I just spent 3 days on flights with my 7 month old Did I have 1001 snacks like Insta told me? No. Emergency outfit changed in case he pooped everywhere? No. Packed 30 mins before our taxi came? Yes 🤝 Before I flew my social media was flooded with ‘prepping baby for long haul flights’ Call me naive but it all just seemed like overkill I’m very much team ‘we’ll figure something out if we need to’ and girl we did just that Micah’s toy for the flights was an empty water bottle and the people on the seats behind us We sterilised with boiling water rather than a portable steriliser because no he will not die if it’s not 100% sterilised and also we just weren’t going to lug around 500 baby items with us He didn’t cry once on the flight. He was happy. He slept all the hours he needed to And don’t get me wrong in not saying I’m some superhero A* mum But I’m chilled. I improvise. I ask for help when I need it As parents we’re already stressed out enough, especially if you’re a team of working parents So why add all of these completely unrealistic expectations to parenthood? I accepted a long time ago that I will never be that type A bubble wrap helicopter mum You know the one with the snacks prepped, toys cleaned, every ‘what if’ item stashed in a Mary poppins bag? Couldn’t be further from what I am 😭 But we make it work, always I don’t want my son to grow up around a mum who’s constantly stressing, panicking, packing every ‘what if’ item I want to raise a son with independence, who manages with what he has, who gets CREATIVE! because as more and more studies get released - that’s a huge problem in young generations in today’s world of ‘ease’ They’re becoming less creative, less independent, less…. kids in a way and what’s the point of childhood if you can’t have those? --- ## I used to be a millionaire URL: https://danielletheobald.co.uk/blog/i-used-to-be-a-millionaire-48f026 Published: 2026-10-02 Search title: Why Chasing Millionaire Status Left Me Unhappy I used to be a millionaire I hated it. We all strive to become a millionaire. To grind, to scale, to build that ‘dream’ financially free life It's the 'dream life', right? Wrong. https://lnkd.in/e4WcNat9 --- ## am I biased or is my husband the most insanely talented person in the world? URL: https://danielletheobald.co.uk/blog/am-i-biased-or-is-my-husband-the-most-insanely-talented-person-i-182599 Published: 2026-10-01 Search title: A Personal Note on My Husband's Design Studio am I biased or is my husband the most insanely talented person in the world? https://www.26studio.co/ --- ## I'm officially the best fractional CMO for health and wellness brands URL: https://danielletheobald.co.uk/blog/i-m-officially-the-best-fractional-cmo-for-health-and-wellness-b-0a668a Published: 2026-09-30 Search title: What a Fractional CMO Does for Wellness Brands I'm officially the best fractional CMO for health and wellness brands and no not bc I have 8+ years experience for one, I have a biochemistry degree (I've lost count of the times I've known more about the science behind the product than the founder) for two, I focus on WHERE the revenue is coming from and how we SCALE that (hint: it's probably sitting in your site conversion rate, not getting more Instagram impressions) for three, I've helped past clients get into the likes of Boots, Holland + Barrett, Walmart, Tesco I'm not here as a CMO to look pretty and make cool Reels (although I do do that too 😎) I'm here to uproot your systems so it actually starts driving an increasing ROI so that when your meta ad account gets banned for no reason (iykyk), you're not in a cash flow crisis to open up new revenue streams in retail, socials, partnerships, marketplaces so if you want a pretty Instagram girl look elsewhere but if you want a marketing system automated to bring in recurring MRR increase? oh boy, I'm ya gal 💅 --- ## my childhood favourite cheese isn't laughing anymore URL: https://danielletheobald.co.uk/blog/my-childhood-favourite-cheese-isn-t-laughing-anymore-47f273 Published: 2026-09-29 Search title: The Laughing Cow Not Laughing Campaign Explained my childhood favourite cheese isn't laughing anymore and Jamee Pearlstein is the one who made her sad In The Laughing Cow's most recent marketing stunt, they've made made her... sad No one knows why, and there's a barrage of theories online (and also a barrage of hate) Jamee has said 'Whatever finally got to her must be worth talking about. We’ll let her explain when she’s ready.' Ominous indeed A QR code sends shoppers to TheNotLaughingCow. com where you'll find videos showing the mascot sitting alone in a diner and looking glum on a swing Rather than explain what is wrong, they're asking people to guess I still am undecided on my thoughts on this, but you gotta give it to them it's generated a lot of awareness and engagement with the campaign, which is ultimately the goal hey curious - what's your theory on why she's sad? Is it something more cultural, or something more business-related (a new vegan product range maybe?) --- ## 500 employees URL: https://danielletheobald.co.uk/blog/500-employees-60280b Published: 2026-09-28 Search title: Akai AI Agent by Deel: How It Automates Back Office Work 500 employees 90,000 hours, 140 million dollars what ONE AI agent saved deel in a single month (inside a $17B company of 7,000 people!!) 💀 Deel is the legal employer for people in 150 countries, I mean you’ve probably heard of them, right? 100% remote so… they built their own agent to run it. It's called Akai. and now they're opening access to everyone else what you're watching in the video (this is the actual product btw, not editing): someone walks through a task ONCE. clicking through the systems, talking out loud like they're training a new hire With no technical skills required Akai records the screen, listens, and maps what's actually happening underneath (the clicks AND the system calls behind them) then it builds the agent. no developers. no integration project. no 'we'll get IT on it in Q4' 🤡 Here’s what I make of the maths: 7,000 people 500 FTE worth of hours saved in one month that's 1 in 14 people's workload! from one agent! 90,000 hours of back-office work saved in the first few months Now, you guys know I’m not for all the AI slop on LinkedIn - but this isn’t that. Akai works IN the business. And for most businesses reading this, odds are the thing that’s gonna kill your ‘automation’ isn't the tool you’re using. It's the old system with no API (every brand has one. the retailer portal, the 3PL dashboard, the spreadsheet someone built in 2019 that nobody's allowed to touch) akai connects to those too! And when it hits an edge case it works it out and gets better at the whole task end to end Every. Single. Week. I see brands doing £1m-10m ARR: → wholesale orders copied from email into shopify by hand! By hand! In 2026! → stock checked across multiple dashboards every morning → influencer gifting tracked in a spreadsheet → invoices reconciled line by line → the ops hire who spends half her week being a human API and the current ‘fix’? another hire. another £35k + NI + pension to do the same copy-paste slightly faster 😭 Until Akai entered the chat but also, the question has changed. it's not 'should we use AI' it's how much of OUR company is still being done manually by someone who'd rather be doing literally anything else (write the list. It will be longer than you think, I promise) I've watched million dollar and billion dollar brands hire their way out of problems a screen recording could fix x book a demo now for early access + $5k in free akai credits: https://www.akai.run Ad --- ## I'm looking for 5 businesses URL: https://danielletheobald.co.uk/blog/i-m-looking-for-5-businesses-cfa91a Published: 2026-09-28 Search title: Free Marketing Funnel Audit for Wellness Brands I'm looking for 5 businesses please comment your recommendations! I want to get nitty and gritty with the whole full stack marketing funnel of 5 businesses 40 mins with me (a biochemist + CMO), completely free of charge I'm talking about: - Optimising ROI through CVR and web optimisation - Multi-channel distribution and finding where is best to scale (or potentially increase ad spend) - Full Social Media analysis and audit of accounts essentially, a full breakdown of what can be improved with marketing, revenue, retail opportunities and increasing that organic MRR month on month I said it, and I'll say it again ✨ completely free of charge ✨ I just ask a couple requirements: 1. Business doing $500k ARR+ 2. In the health + wellness niche I'll give you the full analysis and breakdown free, no strings attached If you want me to implement it, cool! If not, you can implement in-house or chuck it in the bin if you want - yours to do what you will with! What's in it for me: 1. Networking with cool business owners. I've been out of the flow since I became a mother and I want to re-ignite that networking spark 2. Content. I may share insights or learnings from the calls on Substack/LinkedIn 3. Serving. I have a true gift for marketing - if I can spend 30 mins to really help someone, count me in! So... give me a DM if you're interested, or tag someone you think could do with a bit of a free marketing boost 🕺🏻 --- ## EZ // 00 URL: https://danielletheobald.co.uk/blog/ez-00-87ff84 Published: 2026-09-25 Search title: Teaser post from Danielle Theobald on an upcoming project EZ // 00 something may or may not be happening 🧪 any guesses LinkedIn? https://lnkd.in/epuAKuFK --- ## 90% of advice in marketing is 'we just need more traffic' URL: https://danielletheobald.co.uk/blog/90-of-advice-in-marketing-is-we-just-need-more-traffic-bc6e67 Published: 2026-09-24 Search title: Why More Traffic Won't Fix a Low Conversion Rate 90% of advice in marketing is 'we just need more traffic' well, you couldn't be more wrong every week I track 5 numbers for my CMO clients (and ur expensive af ad agency is petrified of you hearing this btw) revenue = traffic x conversion x AOV - right? notice the multiplication the weakest number caps every other number in the equation - fact want to argue maths, go speak to the Babylonians not me so.. if your CVR is broken, every pound u put into ads gets multiplied by... ✨ that same broken number ✨ if you double your spend, alas you double your leak hate to say it, but it gets worse more traffic usually LOWERS your CVR bc you're reaching colder and colder people (one brand in a US benchmark study nearly tripled its traffic and watched conversion drop from 7.2% to 2.4% 🤡) u cannot out-spend a bad conversion rate (!!) so i wrote the whole thing up properly on my Substack: → the maths on why most brands spend £135k to make £126k (of revenue! not profit!) → the 5 numbers that billion-dollar brands use to scale (and yes, that is from experience) → why your mobile vs desktop gap probably isn't a UX problem → the 90 day rule i use in million and billion dollar brands and if someone on your team is asking for more ad budget right now... send it to them xx https://lnkd.in/ecKEVr3N --- ## IM TIRED OF Y'ALL SLEEPING ON PINTEREST URL: https://danielletheobald.co.uk/blog/im-tired-of-y-all-sleeping-on-pinterest-7e601c Published: 2026-09-23 Search title: Pinterest Marketing for Health and Wellness Brands IM TIRED OF Y'ALL SLEEPING ON PINTEREST --- ## So I heard all the baddies on LinkedIn are slowly moving to Substack??! URL: https://danielletheobald.co.uk/blog/so-i-heard-all-the-baddies-on-linkedin-are-slowly-moving-to-subs-64f29b Published: 2026-09-22 Search title: Diary of a CMO: New Substack Newsletter Launch So I heard all the baddies on LinkedIn are slowly moving to Substack??! Introducing Diary of a CMO - a space where I brain dump everything I’ve learnt working on the board of million and billion dollar businesses 🦖 I don’t have a content plan, I don’t have a strategy - I just know I’m gonna share some bangers, and 2 of them are already out! https://lnkd.in/e5D5sTTF Check her out and let me know what you think 🥹 --- ## 13x URL: https://danielletheobald.co.uk/blog/13x-1bc448 Published: 2026-09-21 Search title: AI Search Optimisation for Supplement Product Pages 13x how much orders from AI search grew on shopify in a year (and a third of product pages are still literally invisible to chatgpt) 🤡 girlipop Sarah asks chatgpt 'best magnesium for sleep that won't upset my stomach' she gets a shortlist. compares doses. clicks one link. buys that's the new shelf - and there's no store u can walk into to check if you're on it let's do the Dani maths. shopify's own Q1 data: AI-referred sessions: up 8x in a year AI-referred orders: up nearly 13x conversion: ~50% higher than organic search on product pages AOV: 14% higher new-to-brand buyers: landing at 2x the rate of organic (!!) and over half of these sessions start on a product page. organic search? about 20% bc the research already happened inside the chat! here's where some of you are gonna fall behind: your website was built to persuade a human who arrives curious. AI traffic arrives DECIDED! the job of your product page just changed from 'convince her' to 'be quotable' and most PDPs are not quotable. a hero image, three benefit words, and a 'proprietary blend' gorgeous to humans. a blank bloody page to the machine deciding who gets recommended 💀 bestie that worked for dropshipping + ad models. it wont work now so how do u actually get on the 'shelf'? not 'wRiTe MoRe BlOgS' not 'jUsT aDd Ai To ThE sTrAtEgY dEcK' → ask chatgpt what it recommends for the exact problem your product solves. see if u exist → ingredients, doses and forms in real text on the page - not baked into a graphic → product schema on every PDP - price, stock, reviews, machine-readable → FAQs phrased the way people actually talk to a chatbot, one objection per answer → check robots.txt isn't blocking AI crawlers (this is the invisible third) → third-party testing - certified supplement brands surface ~30% more often in AI answers now I KNOW I KNOW: AI referrals are still ~0.2% of total traffic. tiny. but so was google once lmao in supplements, 25 websites already drive HALF of all AI brand citations. and researchers reckon new ingredient categories have 12-18 months before the default answers lock in the shortlist is being written right now, with or without you 👋 what i see literally every week: brands approving another £10k of meta creative while the fastest growing channel in ecommerce cannot read their website if this is news, that doesn't make you behind. this channel barely existed 18 months ago. and nobody's pitching u the fix bc there's no salesperson attached to tidying a product page 😭 (meta creative has three) i've sat in these rooms at million dollar and billion dollar brands. everyone knows their meta CTR to two decimal places. nobody has ever asked chatgpt about their own product and done something about it 🥲 --- ## I woke up at 11am today URL: https://danielletheobald.co.uk/blog/i-woke-up-at-11am-today-335f47 Published: 2026-09-18 Search title: The Reality Behind Aesthetic Marketing Entrepreneur Life I woke up at 11am today After sleeping through my 7am alarm AGAIN There’s a lot of ‘marketing aesthetic girlies’ covering my feed right now Colour coded calendars, 5am workouts, makeup every day and a perfect blow out in every pic GIRL THAT COULD NEVER BE ME 😭💀 I’m struggling to get into an exercise routine post-partum (I think the last exercise I did was a month ago??) I’ve been struggling with a routine for years (it’s impossible to have a set wake up time in Bali for me) As you can see, my couch cushions are long overdue a wash The once a month I wear makeup, it’s bb cream and blusher So I may not be aesthetic and ‘made up’ every day But I’m happy! I’ve been working in marketing for nearly 10 years now - from VA -> SMM -> Marketing Manager -> multi-CMO Trust me when I tell you - life as a business owner, especially in marketing, doesn’t look ‘pretty’ The highlight of my week this week has literally been buying a washing machine spontaneously 😂 So just a reminder for anyone comparing themselves against other or envying those that look like they have it all together: 1. Having it ‘together’ is a lie. I can guarantee you those flaunting a picture perfect lifestyle aren’t showing you the real story 2. All we as humans can do is live life with happiness, joy and fulfilment. If you have those, it don’t frickin matter what your life looks like This is by no means hate towards the aesthetic girlies - moreso a reminder that no one’s life looks like a Pinterest board 24/7 ———- Post inspired by Olivia Mae Hanlon yday 🩷 --- ## from sitting naked to reading my bible URL: https://danielletheobald.co.uk/blog/from-sitting-naked-to-reading-my-bible-a7ae1f Published: 2026-09-17 Search title: Personal Habits and Routines I'm Enjoying Lately from sitting naked to reading my bible here's some things I've been LOVING lately im not saying they'll 'work' for you this isn't a 101 guide on how to be rich, successful, or whatever other bs people attempt to sell to others just some tips from one human to another, going through the same wordly things as everyone else x --- ## +268% increase in website clicks URL: https://danielletheobald.co.uk/blog/268-increase-in-website-clicks-7bd5a5 Published: 2026-09-16 Search title: Pinterest Client Results: 268% More Website Clicks +268% increase in website clicks in 21 days 🕺🏻 3 weeks ago I started with a new Pinterest client, Century Library in just 3 weeks: +88% impressions +46% engagement nearly QUADRUPLED the website clicks but y'all are still sleeping on Pinterest?! C'mon 😭 --- ## 7 days into a new Pinterest client account URL: https://danielletheobald.co.uk/blog/7-days-into-a-new-pinterest-client-account-03086b Published: 2026-08-31 Search title: Pinterest account setup: first 7 days for a new client 7 days into a new Pinterest client account 41% increase in outbound clicks (and conversions) ayo now I know why u all call me the Pinterest queen 😭 here's what I've done so far: - optimised profile name + bio - created a total of 12 testing boards, including merging pre-existing boards - added 500 character keyword lists to all boards for discoverability - created SEO-driven board covers for all 12 boards - scheduled all content until 3rd week September we're currently pinning 2x/day, looking to increase to 5x/day in the next couple months man, I love being a Pinterest queen --- ## 14 months ago I had $0 MRR, $25k in debt URL: https://danielletheobald.co.uk/blog/14-months-ago-i-had-0-mrr-25k-in-debt-e611b1 Published: 2026-08-28 Search title: Rebuilding a Marketing Business After Debt and Pregnancy 14 months ago I had $0 MRR, $25k in debt then I found out I was pregnant breakdown doesn't even begin to describe what I was going through panic. breakdown. screaming - idek what I was feeling this is my testimony, which I've been too scared to share until now last year, I spent 3 months travelling in a deep grind, completely re-working my brand and funnel I tore everything down, fired all my clients, in the name of building from a blank slate the week I got back home to Bali and ready to implement everything? 3 days late. 2 lines on a test. I didnt plan to have a baby. like, at all. I didn't even think I could - I got told at 22 I was infertile having panic attacks whilst vomming literally 24/7. in my first trimester, I lost so much weight, even though I should have gained it I thought God was playing some sick trick, laughing at me HAHAHAHHA I WAS SO WRONG whoever knew 2 big bold lines would be the exact thing I needed because I had this intense vision about halfway through pregnancy I actually asked for this throwback to those 3 months travelling. I'm in Vientiane, Laos. I pray 'God if you exist, if you're even real and you're out there, I pray you come into my life like a wildfire. Burn anything not meant for me. Come in like a flood and put my business on the path you designed it for' but i completely forgot i said these words, and tbh i dont even know where they came from but they came and guys i cannot explain it, but from that moment it all just... made sense? i felt a calm I've never felt before. a knowing. an assertion so i gave up all control (and yes as a control freak, it was very f*cking hard) overnight, my business was getting enquiry upon enquiry fertility experts, baby products, prenatal supplements, nappy brands erm?? am I living in a dystopian universe? is this a dream?? unless im in a coma and still in that dream, sis that wasn't a dream I gave birth exactly 6 months ago. My business has never been more profitable. I'm making impact every single day, for health + wellness brands around the globe with frickin awesome missions burn it down i said. come in like a flood, and put me on the right path. and quite literally overnight, God did just that when i look back at that time i saw those 2 lines and felt nothing but despair, I smile because that girl has just no idea how blessed her life is about to get To Micah, My biggest joy in life is being your mother. I praise God every day that he created such a special soul and said 'yeah, imma give you to Danielle'. In the bible Micah 7:8 says 'for though I will fall, I will rise again. Though I sit in darkness, the Lord will be my light' You are my light, Micah. Until the day I die. Mama x -------- I don't post about my faith too much. I put my hands up, sometimes I'm scared/shy. But I feel called to share my testimony on a random Friday at 17:31pm. So here it is God saved my life --- ## got called a r*tard on Threads today URL: https://danielletheobald.co.uk/blog/got-called-a-r-tard-on-threads-today-a77600 Published: 2026-08-26 Search title: Dealing With Negative Comments and Hate on Threads got called a r*tard on Threads today mom am i famous now? this was my original post: ------- my son will grow up flying kites in the rice fields and playing out after dark that childhood doesn't really exist in the UK anymore (thats the whole reason i left) ------- people came for my NECK in swarms assuming I meant people used to be able to play in rice fields in the UK 1. it really isn't that deep 😭 2. it's THREADS 3. it's an interpretation could I have added something else to clarify like 'that KIND of childhood doesn't exist...' sure but u guys know me i just type and brain dump in my personal branding I'll start adding a filter to my posts, lemme just check... never x if something's slightly off, it actually doesn't matter bc u still get the point of the post. if u don't scroll on like a normal human being? what's affected me isn't the hate (im used to it 💀) it's the realisation that these types of people still exist on social media cos its 2026 babes why are we STILL bashing people for no reason?? over a THREAD?? do you know the impact that can have on someone not doing well mentally? trying to pursue a new project? dealing with anxiety? it sounds dramatic but it can shatter their dreams or pull them back into a rut - I've seen it happen so many times it's actually pretty sad, and I hope things change before my son inevitably gets social media (or whatever brain chip Elon Musk invention is around in 2045) in a world so connected, why is it so impossible for some people to spread kindness (or if not kindness, keep your thoughts to yourself)? --- ## did u know after 30 ur brain starts slowly dying? URL: https://danielletheobald.co.uk/blog/did-u-know-after-30-ur-brain-starts-slowly-dying-762da4 Published: 2026-08-25 Search title: Passive scrolling and dementia risk: what 3 studies show did u know after 30 ur brain starts slowly dying? ik not something you wanna read on a tues morning BUT it's something that studies predict will become even worse in the age of social media and modern society 🥲 microglia tag low-activity synapses in ur brain and clear them out the whole process is activity dependent, which in English means the pathways you stop using go first in the queue to be #trashed 'use it or lose it' is basically how neurodegeneration operates three studies worth knowing about: 🇸🇪 20,811 swedish adults, tracked for 19 years. every extra hour a day of mentally ACTIVE sitting was linked to a lower dementia risk, and swapping one hour of passive scrolling for something that makes your brain work dropped it again (published in the American Journal of Preventive Medicine in march. first study to separate passive sitting from mentally active sitting, which feels long overdue tbh) 🇩🇰 33,263 people across five nordic cohorts. active mental leisure linked to roughly half the dementia risk over a 10 year window (!!!!!) (it does weaken past that and the authors flag it themselves rather than burying it - possible reverse causation, people already declining stop doing the puzzles) 🦍 and in aged primate prefrontal cortex, the 'eat me' signal on synapses climbs while the 'don't eat me' signal drops. the synapses that get cleared are again, the inactive ones so if ur focus has dropped and ur algo is feeding you a million formulas, sleep tips, jheez even supplements - don't just blame social media and have a detox (although yes, that will help a lot) take a look into the science first, and educate yourself none of this is about being smarter or more 'intelligent' btw! it's about which pathways you're keeping switched on - focus, attention span, memory, sleep quality, all downstream of the same thing (neuroplasticity) --- ## I took GGC from $5k → $1 million in 1 year URL: https://danielletheobald.co.uk/blog/i-took-ggc-from-5k-1-million-in-1-year-d854dc Published: 2026-08-21 Search title: Fractional CMO Case Study: $5k to $1M ARR in a Year I took GGC from $5k → $1 million in 1 year not clickbait, I'm just the best CMO like... ever x Alicia started her business as a side hustle classic scenes: operating from her parents spare room, making about $700/month, not making enough money to fully take the leap yet after 1 year of yours truly being her fractional CMO: - over $1 million ARR - bought her dream car - had an office, warehouse, and a team whoever you're looking to hire for marketing won't show results like this (most won't show you any screenshots or revenue stats, just impressions which we all know doesn't actually lead to money in your bank) $5k → $1 million ARR IN ONE YEAR!!! that's the kind of results you get from a really frickin good CMO not: I iNcReAsEd ReAcH bY 30% tHiS mOnTh 🫪 but: I just made you a millionaire 😎 im tired of seeing fake stats and results on LinkedIn you get the results you say you can? NAME DROP BESTIE, I WANNA SEE THE SCREENSHOTS! anyho - doors are finally open to more fractional CMO clients (health + wellness companies only pls) DM me if you want your socials to make money, not just impressions x --- ## the role of Ras-related nuclear binding protein 2 (RANBP2) reacting with nuclear GTPase URL: https://danielletheobald.co.uk/blog/the-role-of-ras-related-nuclear-binding-protein-2-ranbp2-reactin-2910e9 Published: 2026-08-19 Search title: Marketing Science-Led Wellness Brands to Consumers the role of Ras-related nuclear binding protein 2 (RANBP2) reacting with nuclear GTPase you know what that means? nah, didn't think so 💀 I studied Biochemistry for 4 years I f**king loved it (yes guys I'm a nerd OKAY) but that's kinda my thang taking science-led brands and turning them into consumer brands bc im sorry but no one cares that your sleep supplement contains magnesium glycinate they care that the compounds in your sleep supplement: - biochemically calm the nervous system - activates GABA receptors (this basically tells ur brain to shut up) - acts as a co-factor for melatonin, the sleep hormone health and wellness is about 🧬 TRUST AND EDUCATION 🧬 not making ur customers deepthroat 500 ingredients/benefits they have no idea on how it works anyway hi I'm Dani ur friendly neighbourhood biochemist and fractional CMO and I make health and wellness brands moolah x ps - this is a picture of my dissertation. $10 to anyone who can understand it 💀 --- ## is this the end of Neutrogena® Professional? URL: https://danielletheobald.co.uk/blog/is-this-the-end-of-neutrogena-professional-beadd3 Published: 2026-08-18 Search title: Neutrogena, Hayden Panettiere and the morals clause backlash is this the end of Neutrogena® Professional? quite possibly Hayden Panettiere died on sunday, aged 36. no cause released (and this post isn't about that) but something she said in May resurfaced this week, and it's a marketing problem. so here's the marketing problem by her account: she'd been a Neutrogena face since she was a teenager in 2015 she went on live with Kelly and Michael, got asked about her character's postpartum storyline, and answered from experience. She'd been diagnosed that April not only was it brave, but it brough awareness to PPD word came back that Neutrogena wanted to fire her under the morals clause. her rep argued it was illegal to terminate someone over a medical condition. so they didn't. she finished the term, it wasn't renewed, and nobody from the company ever called (Neutrogena have never commented on any of it. not in May, not this week. so this is her side, and it's the only side on record) the CDC and the NHS both put postpartum depression at around 1 in 8 women. roughly half go undiagnosed so a skincare brand selling almost entirely to women treated the one of most common complications of childbirth as a 'brand risk' Neutrogena bro: you're SELLING to these people! and to be fair, nobody in 2015 was reading these documents with maternal mental health in mind which is the point. nobody was reading them (!!) they get drafted once by legal and never opened again, iykyk ten years, and the thing she said broke her heart wasn't the money. it was not hearing a word from anybody 🥹 so now, all over the internet people are boycotting Neutrogena and I'm not one to hop on 'trends', but I can say I'll never purchase another one of their products again bc what do you mean a woman going through PPD is cause for contract termination? Do better Neutrogena, because this whole situation brings disgrace upon your name --- ## £126k URL: https://danielletheobald.co.uk/blog/126k-58e672 Published: 2026-08-17 Search title: DTC Conversion Rate Benchmarks: Why CRO Beats More Traffic £126k sitting in your conversion rate right now (and most brands will spend £135k on ads to avoid going to look for it) 🤡 let's do the Dani maths: 50,000 sessions a month 1.17% conversion rate - the DTC median, and average £60 AOV 585 orders. £35.1k a month. £421k a year. now don't touch the traffic. don't touch the price. move the conversion rate from median (1.17%) to top quartile (1.52%) 760 orders. £45.6k a month. £547k a year. that's +£126k a year and u didnt buy a single extra click here's the bit that ✨annoys✨ me: to make that same £126k out of traffic instead, you need 15,000 more sessions every month. at 75p a click that's £11k/month £135k a year you'd be spending £135k to buy £126k of REVENUE. not profit. revenue 💀 but here's what u didnt realise: traffic x conversion x AOV is a multiplication, not an addition. the weakest number caps every other number in the equation you cannot out-traffic a 1.17% so how do u actually find the weak one? not 'wE nEeD mOrE tRaFfIc' not 'hAvE wE lOoKeD aT tIkToK sHoP' → site CVR against the DTC median - 1.17%, top quartile is 1.52% → mobile vs desktop CVR - mobile is ~86% of your traffic and converts at 2.29% against desktop's 3.74% (!!) → add to cart rate - average is 5.95% → checkout completion - average is 48.4%, which means HALF the people who reach your checkout walk 🚶‍♀️ → AOV against your price point - under £60 converts at 2.42%, over £200 at 0.79% → biggest gap wins. that's your next 90 days. the rest of the list does not exist!!! what i see literally every week: the weakest number is almost never traffic. but traffic is the only one anyone will f**king fund (because it's the only one with a salesperson attached to it) 😭 that doesn't make you bad at this, by the way. paid is a lever u can pull on a monday morning. CRO is a project with no obvious owner. so everyone pulls the lever but every pound into a broken funnel gets multiplied by the same broken number. that's what it does to your CAC too fix the weakest one first. then buy the traffic and watch the exact same spend do WAY more i've watched this run in million dollar and billion dollar brands. it is always the same order xx --- ## when i was a teenager i told my mum i want to be rich URL: https://danielletheobald.co.uk/blog/when-i-was-a-teenager-i-told-my-mum-i-want-to-be-rich-2f00d2 Published: 2026-08-14 Search title: Redefining Wealth: Freedom, Family and Business in Bali when i was a teenager i told my mum i want to be rich this is how it went: me: 'mum I want to be rich' mum: 'what is being rich to you?' me: 'being able to buy a smoothie every morning' fast forward a few years: I flew my mum to Bali We drank smoothies every day fast forward a couple more years: Making purees and smoothies for my son Building my family + business in Bali by teenage Dani's standards, I'm very frickin rich by adult Dani's standards, I'm the richest woman in the world not because of money, or even smoothies (sorry 15 yr old me) but because my life is full of freedom. love. community. and that's something I never ever thought possible Ephesians 3:20 (iykyk) ________ ps - big up the mumsie Sue Yardley for supporting me in my pursuit to buy a smoothie everyday, I love you 🩷 --- ## I took Clothes Doctor from 1k → 1m URL: https://danielletheobald.co.uk/blog/i-took-clothes-doctor-from-1k-1m-fe3830 Published: 2026-08-12 Search title: Pinterest Case Study: 1k to 1m Monthly Views in 8 Months I took Clothes Doctor from 1k → 1m in 8 months 🫪 overall, I got ~6m impressions for the brand thousands of outbound clicks to product landers a ✨lot✨ of orders How? 🤪 Pinterest 🤪 the platform where intent to buy is highest (which means, a lot more $$$ in your bank compared to Insta + TikTok) my schedule is FINALLY open for new brands wanting Pinterest management starts from a £1.2k one off fee send me a DM if you're interested x --- ## 2017: £4.15/hr URL: https://danielletheobald.co.uk/blog/2017-4-15-hr-0c15a1 Published: 2026-08-10 Search title: From Minimum Wage to Multi-Business Owner at 26 2017: £4.15/hr 2026: multi-CEO entrepreneur now i dont have some bs 'get rich' advice for u bc actually most of where I am happened by 'mistake' (aka, God) but I do know this: 1. f**k what anyone else thinks, those that judge are projecting their own insecurities 2. It's hard. very hard. but it's so damn worth it 3. money ≠ happiness. freedom = happiness 4. people will tell you u cant do it. tell them to piss off 5. the ice cream machine was never broken at McD, we just cba to fill up the powder if you told 17 year old me that at 26 I'd be living in Bali with multiple businesses and a whole ass CHILD?!? she'd block you 💀 'do u want fries with that?' → 'do u want a £2k add-on with that?' man oh man I'm so proud of how far lil Danielle has come 🫶 --- ## 'how do I even get started on Pinterest' URL: https://danielletheobald.co.uk/blog/how-do-i-even-get-started-on-pinterest-562abb Published: 2026-08-07 Search title: How to Get Started on Pinterest for Wellness Brands 'how do I even get started on Pinterest' consider this a gift from me to u x --- ## £126k URL: https://danielletheobald.co.uk/blog/126k-ab7ab3 Published: 2026-08-06 Search title: Fractional CMO vs In-House Marketing Team Cost in 2026 £126k what a small in-house marketing team actually costs in 2026 (and most of them still can't tell you which channel made you money last quarter) 🤡 let's do the Dani maths: marketing manager - £50k social media manager - £38k marketing exec - £30k £118k in salaries. add employer NI at 15% and pension and you're at ~£126k/yr (after claiming employment allowance!!!) before recruitment fees. before software. before the three months it takes them to find the shared drive lmao but here's what u didnt realise: u didn't actually buy a strategy. u bought three people waiting to be told what to do (which, you don't even know where to begin with) so what does a fractional CMO actually do? not 'PoSt MoRe' not 'hAvE wE tHoUgHt AbOuT tIkToK' → owns the marketing P&L - your budget, your CAC, your margin → decides which channels get funded and which get killed → creates the strategy BASED OFF OF ROI (!!), then briefs whoever's executing it → sits in the numbers weekly (revenue, not impressions) → manages your agencies so they stop billing you for reports nobody opens 💀 → builds your in-house team when you're actually ready for one, making only the hires u need it's a marketing director's brain, two days a week. no NI. no pension. no recruitment fee. no three-month notice period. from £4k a month. £48k a year. same job. £78k less. and already witnessed every expensive mistake at someone else's company first (so the same doesn't happen to yours) what i see literally every week: most of the time, hiring more marketing people is WAY less effective than one person senior enough to say 'we're killing that channel let's scale with xyz systems to boost MRR by 10%' - and be f**king right about it a full team with no real strategy linked to the revenue backend is just a very expensive way to look busy 😭 and I've seen it in million dollar and billion dollar brands --- ## My husband Jo-Rémi Saada has been working 14 hour days URL: https://danielletheobald.co.uk/blog/my-husband-jo-remi-saada-has-been-working-14-hour-days-dee145 Published: 2026-08-05 Search title: Personade Launch: Personalised Video Outreach SaaS My husband Jo-Rémi Saada has been working 14 hour days all for today, the 5th August Personade is the SaaS about to re-invent the definition of tech A personalised outreach video sent to THOUSANDS of qualified leads, but it only takes 5 mins of your time No AI avatar, no adding to the sea of annoying cold outbound on LinkedIn How does it work? Well I can’t tell you that 😉 But I can tell you I’m unbelievably proud of this man He’s built this alongside one of my best friends Niall Cleaver All whilst prioritising me and my post-partum recovery Dogs are walked, life admin handled, food cooked All by him, so I can recover All whilst being the most incredible, loving, kind, fun, empathetic, funny, patient, joyful, reliable, supportive, nurturing, encouraging father to our Micah I don’t tell you this enough, but my business doesn’t make me proud. My money doesn’t make me proud. My degrees and titles don’t make me proud. At least, no where near as proud as being your wife makes me You make me laugh on the hardest of days (even when I want to hate you) You make me see joy and light in the moments that feel nothing but darkness But above all, you make me excited about everything to come in future. The travel, the experiences, the trials, the tribulations I don’t know why God gave me such an incredible human, but I pray gratefulness every single day So cheers to Personade, the business about to revolutionise sales And cheers to the tech genius behind it, because you’re abundantly more than you ever give yourself credit for https://personade.com/ --- ## My husband Jo-Rémi S. has been working 14 hour days URL: https://danielletheobald.co.uk/blog/my-husband-jo-remi-s-has-been-working-14-hour-days-90b4c4 Published: 2026-08-05 Search title: Personade Launch: Personalised Outreach Video SaaS My husband Jo-Rémi S. has been working 14 hour days all for today, the 5th August Personade is the SaaS about to re-invent the definition of tech A personalised outreach video sent to THOUSANDS of qualified leads, but it only takes 5 mins of your time No AI avatar, no adding to the sea of annoying cold outbound on LinkedIn How does it work? Well I can’t tell you that 😉 But I can tell you I’m unbelievably proud of this man He’s built this alongside one of my best friends Niall Cleaver All whilst prioritising me and my post-partum recovery Dogs are walked, life admin handled, food cooked All by him, so I can recover All whilst being the most incredible, loving, kind, fun, empathetic, funny, patient, joyful, reliable, supportive, nurturing, encouraging father to our Micah I don’t tell you this enough, but my business doesn’t make me proud. My money doesn’t make me proud. My degrees and titles don’t make me proud. At least, no where near as proud as being your wife makes me You make me laugh on the hardest of days (even when I want to hate you) You make me see joy and light in the moments that feel nothing but darkness But above all, you make me excited about everything to come in future. The travel, the experiences, the trials, the tribulations I don’t know why God gave me such an incredible human, but I pray gratefulness every single day So cheers to Personade, the business about to revolutionise sales And cheers to the tech genius behind it, because you’re abundantly more than you ever give yourself credit for https://personade.com/ --- ## 'How do I even get started on Pinterest?' URL: https://danielletheobald.co.uk/blog/how-do-i-even-get-started-on-pinterest-4ff122 Published: 2026-08-04 Search title: How to Get Started on Pinterest: 5-Step Setup Guide 'How do I even get started on Pinterest?' do this, it'll take u maybe 3 hrs/month: 1. Set up 10 boards (sub-topics of your niche) eg if you're a skincare brand: glowy skincare tips, acne tips, etc 2. Give each 10 boards a 500 character keyword description (use Claude if you must) make sure they're a mix of high search volume long- and short-chain keywords 3. Per board, make 3 variations of an 800 character keyword list these are all your pin titles and descriptions sorted 4. Post 10 pins per board, using step 3 as titles and descriptions it'll take an hour. use the same template, just change the info ^^ this is the set up, you do it once and it takes you maybe 2 hours if ur slow. 20 mins if ur fast 5. Post pins daily, schedule in bulk using the native scheduler more pins = more growth. do 1-5 pins per day to begin with that's quite literally it besties 🥲 you'll see results from month 2-3 onwards Pinterest is long-form, so the growth compounds eg it's not like Insta/TikTok where posts only get reach for a few days, every single pin gets reach for YEARS you'll boost your brand's SEO you'll show up in Google Search (+ Google Images) you'll have a new revenue stream by month 6 ur welcome x --- ## I flew to Bali when my son was 4 weeks old URL: https://danielletheobald.co.uk/blog/i-flew-to-bali-when-my-son-was-4-weeks-old-370ba1 Published: 2026-08-03 Search title: Raising a Baby in Bali Instead of the UK I flew to Bali when my son was 4 weeks old to escape the UK yesterday we went to the local market for our weekly fruit n veg and as much as I miss my family and friends in the UK, it reminded me of exactly why I made the right choice friends. everywhere. children aren't just raised by parents over here, they're raised by the entire country (no that's not an exaggeration) from the woman we buy our garlic from, to the hotel staff next door - Micah knows more people than me 😂 guys we were literally walking the dogs the other day, and a woman drove past on a motorbike, stopped next to us and shouted 'Micahhhhhh!' girl when I tell u my husband and I had no idea who this woman is 😂 in the UK that would be concerning. in Bali it's normal Micah is only 5 months old imagine his community when he's 5, 8, 14 I know he's going to be playing with kites in the rice fields by our house going on international trips with family friends growing up in a world where he (and us) doesn't have to be scared playing out after dark if I could summarise it: he'll grow up being free sadly, that childhood isn't accessible in the UK anymore as much as it's heartbreaking, it's a reality Choosing to raise my family in Bali is already the best thing I could have done for him and his future not breastfeeding for a year (I stopped at 2 months, trolls get mad at that) not by spending his every waking moment with me (I don't) not by 'protecting' him from the different sides of the world (I won't) I've said it before, but he's 2 months ahead for his age (literally his weight, growth and developmental milestones) this baby is absolutely THRIVING, giggling all day, rolling God knows where and absolutely engrossed with his surroundings (he's even standing now which scares me cos where did my lil baby go 🥹) we as adults thrive or die based on our environments, right? so why do we change that for our children? I'm a firm believer that too many of my generation are bubble wrapping their children (guys don't even get me started on the hyper-hygienic crunch mums 🥲) and sure, we have to protect them to a certain extent but when does it become too much? when does our protection start having the opposite of the intended effect? i've been a mum for 5 months. i'm still learning. i'm not perfect but i never pretend to be anything different from what i am. and that's something i pray that my son learns from me --- ## instagram isn't dead btw, you just don't know how to use it x URL: https://danielletheobald.co.uk/blog/instagram-isn-t-dead-btw-you-just-don-t-know-how-to-use-it-x-db5afd Published: 2026-07-30 Search title: Is Instagram Dead in 2025 for Wellness Brands instagram isn't dead btw, you just don't know how to use it x --- ## I tell about 60% of the people who want to hire me not to 😵‍💫 URL: https://danielletheobald.co.uk/blog/i-tell-about-60-of-the-people-who-want-to-hire-me-not-to-ce9197 Published: 2026-07-29 Search title: How Wellness Brands Build Trust in Marketing I tell about 60% of the people who want to hire me not to 😵‍💫 every single one has come back x (with a bigger budget) ikik it sounds like a terrible business model, but its my fav trust signal in marketing trust isn't 'we're for everyone come buy from us!!' it's 'this isn't for you and dats ok bestie'! the brands I actually buy from all do the same 5 things here they are x --- ## 5 things i literally don't give a f**k about as a Gen Z boss 🦖 URL: https://danielletheobald.co.uk/blog/5-things-i-literally-don-t-give-a-f-k-about-as-a-gen-z-boss-240336 Published: 2026-07-28 Search title: Gen Z leadership: how I manage my marketing team 5 things i literally don't give a f**k about as a Gen Z boss 🦖 PSA: boomers prepare to get mad 1. holidays. if ur work is done in 1 week, take 3 weeks a month off, i dont care. do ur work, do it good, attend meetings. thats all i require x 2. nightmare clients. if a client is causing me, my team, heck even my dogs, unnecessary stress, they're in the bin. no retainer/client is worth sacrificing your sanity for 3. excuses. you aren't physically ill but just feel like shite today and wanna lay in bed watching Netflix? thats cool, just tell me. I have those days (all the time), so you should get them too. Just don't lie to me and say you have a wedding or the dog ate ur laptop 4. slavery. an extreme word, because a lot of companies by definition treat employees like slaves. if u get a deal for the business, you get a 50:50 split with me. if u need a software to make ur life easier, I'll pay for it the same day with no questions asked. if u need time off, a coffee, a coworking space, therapy, anything - it's yours 5. constant explanations. we ALL make mistakes. i dont need 'well this happened, then this, then that'. just learn from it, and dont make the same mistake repeatedly. even when ur working on a project i dont need 'I did this then this then that'. did you get the job done? yes? then thats all i care about dont get me wrong - sometimes there's situations these rules dont work in (eg when we're onboarding a new client account you're needed on, odds are you cant take a spontaneous week off) but my staff I TRUST not because they dont make mistakes (they do, and so do i) not because I have an xyzabc emplyee scheme to make my company look like it cares about its workers simply because i treat them human. how i would treat myself I think how you treat your staff says a lot about who you are and how you operate --- ## It's happening 🚨 URL: https://danielletheobald.co.uk/blog/it-s-happening-d73977 Published: 2026-07-27 Search title: Instagram Updates August 2026: 4 Tests to Watch It's happening 🚨 Instagram is changing (again) in August 3 tests every founder + social media manager needs on their radar: 1️⃣ Follower counts → hidden. Profile visitors may only see your 'friends' (accounts that follow you back) 2️⃣ Short Dramas → Netflix-style episodic content you can put behind a paywall. Courses, tutorials, BTS — all monetisable as episodes!!! 3️⃣ "AI creator" labels → account-level flags for AI-generated and AI-assisted content. 4️⃣ For those who got this far, and extra update: they're also testing scheduled DMs. Think automated campaign planning, follow ups etc - are they bout to wipe out Many Chat? maybe hehe what all of this actually means: Instagram is shifting from perceived community to ACTUAL community Vanity metrics go in the 🗑️ Full breakdown in the carousel 👇 ♻️ Repost to save a social media manager's August. --- ## Everything I know about running a business, I learned from a 70-year-old woman in... URL: https://danielletheobald.co.uk/blog/everything-i-know-about-running-a-business-i-learned-from-a-70-y-7589ff Published: 2026-07-24 Search title: Business Lessons Learned From My Nanna's Baking Counter Everything I know about running a business, I learned from a 70-year-old woman in rollers and matching heels. Meet my Nanna 👵🏻 Her mum owned a popular cake shop, and she's spent her life out-baking it. THOUSANDS of cakes at this point. My mum's wedding cake. My brother's wedding cake. Every birthday of my childhood. One year, a Dalek. The Winnie the Pooh cake at my baby shower - every character handmade. (My friends don't ask how she's doing. They ask if there are leftovers 😂😭) I grew up at her counter covered in flour, learning 'the best tricks'. I thought she was teaching me to bake. She was actually teaching me: 1. Show up properly. She bakes dressed like she's going to a fashion show - matching heels, necklace, earrings. Rollers in, every day. Do the work like someone's watching. 2. Say what you mean. If my Nanna doesn't rate something, you'll know within seconds 😭 It's hereditary! My clients can confirm - except now it's a service they pay for 3. Work hard, but make it fun. Her catchphrase is 'no time to sit down.' We beg this woman to rest. Her counter-offer: a 6-month trip around the world next year. Most people pick a lane - all hustle or all play. My nan taught me the middle before I could walk: take the work seriously, never yourself!! 4. Keep the door open. Her house, 15 minutes from central London, has never once required an appointment. It's hosted my baby shower, games nights, dinners, my husband, and every single friend I've ever brought round. Her rule: the house belongs to the family, not just her. And when I left to build a business on the other side of the world, she didn't guilt-trip me. She said: 'Do anything and everything you can. Don't worry about us or anyone else. We miss you - but we're so proud of what you're doing and where you are.' So now my house in Bali runs on her rules. Friends pop in unannounced. Games nights every week. Show up as you are, bring your burdens, and we'll love you all the more for it. Next year, her world tour lands in Bali I'll be baking the cake (it won't be as good as hers) 🎂 --- ## is marketing gonna become obsolete in the future cos of AI? URL: https://danielletheobald.co.uk/blog/is-marketing-gonna-become-obsolete-in-the-future-cos-of-ai-1b190a Published: 2026-07-22 Search title: Will AI Replace Marketing Jobs and Make Marketing Obsolete is marketing gonna become obsolete in the future cos of AI? yeah, in some ways right now we're in a transition period a few years ago it took a whole team and a good 1-2 weeks to make an ad, a marketing strategy, even a lead magnet now we can do that using the help of AI (of course, with human guidance, great prompting and refining) so in a way, those things will become less necessary but we're already starting to see the downfall of brands that rely too heavily on AI no MRR growth, wishy washy content, too many plates spinning (with AI) the way I see us coming out of this transition period is a few things: 1. Analogue is going to become more of a trend. Brands that use it will win 2. Brands relying too much on AI will quite simply die and lower the competition pool for the rest of us - yay x 3. Social platforms will adjust algorithms and tagging even more, including lowering algorithm rankings for brands that use AI too heavily i mean the list could go on and on but i guess the moral of the story is to use AI, but not too much if you refuse to use it to better your business, you'll lose if you use it anywhere and everywhere you can, you will also lose marketing jobs won't get replaced, but they will become fewer it's actually a good thing, because it will weed out the people that are shite at marketing (bc if u can be replaced by AI, you were never truly a good marketer) anyway just some thoughts while im eating my garlic shrimp for lunch - lmk if you have any thoughts/opinions on where we're going after this transition phase --- ## pOsTiNg CoNsIsTeNtLy is not a strategy URL: https://danielletheobald.co.uk/blog/posting-consistently-is-not-a-strategy-ca7ef3 Published: 2026-07-21 Search title: Content Strategist vs Content Creator: Which to Hire pOsTiNg CoNsIsTeNtLy is not a strategy sorry not sorry x it's costing most of y'all THOUSANDS u feel behind on content, so u hire someone to... post more but posting was never the problem bestie cakes the PLAN was strategy decides what you say, who you're saying it to, and where it all leads, correct? execution is the posting hire execution to fix a strategy gap and congrats, now you're going nowhere, just faster than u were before this is why a strategist and a content person are not the same hire (and should NEVER be the same price) one picks the direction. one drives. you need both, doing their own jobs if more content isn't tied to a decision about where it actually sends people... you don't have a marketing problem you've got a nice ol strategy-shaped hole x --- ## ‘Organic Instagram is dead’ URL: https://danielletheobald.co.uk/blog/organic-instagram-is-dead-caaee9 Published: 2026-07-17 Search title: Organic Instagram Strategy 2026: Content That Drives Sales ‘Organic Instagram is dead’ Yeah, no. ur Instagram isn’t a vanity metric. It’s a revenue machine BUT ONLY IF you stop treating it like an art gallery and start using it strategically Here’s what’s actually working in 2026: Stop posting random Reels. Create content people can’t scroll past (also, Meta actually released data saying carousels are performing best across niches, so get on those) Think: 🚫 ‘3 reasons why [solution] helped me with [TA pain]’ 💰 ‘stop letting [pain point] hold you back’ 🎯 Industry insights to establish authority GIRL BYE BYE to the polished content. Instead, share: 📌 Quick, tactical tips that solve TA problems instantly (don't promote here) 🛍 Customer transformations 📸 Genuine UGC with a mix of creators Results? My eCom clients consistently see 20-40% revenue spikes from organic IG alone … no paid ads needed --- ## Most wellness brands can’t explain the biochemistry URL: https://danielletheobald.co.uk/blog/most-wellness-brands-can-t-explain-the-biochemistry-67d6f3 Published: 2026-07-16 Search title: Why Ingredient Education Builds Wellness Brand Trust Most wellness brands can’t explain the biochemistry I can. (and btw, breaking that trust barrier is what will make it sell) Before I was a marketer… I was a biochemist 🧬 While most brands are flexing on ‘natural ingredients’ I’m over here breaking down N-Acetyl L-Cysteine and explaining exactly why it works Not with AI. With real industry knowledge and understanding. (Unashamed nerd over here 🤓) Because in wellness, TRUST doesn’t come from nice packaging… It comes from knowing what the helly you’re talking about. I’ve seen founders spend 6 figures on branding, and still can’t explain what’s inside their hero product. I like to think of myself of a real life dictionary between science jargon and language consumers will understand and trust When you understand HOW your product works, you don’t just build a better brand - you build something that converts, lasts, and compounds. Biochemistry isn’t my past life. It’s the unfair advantage I bring into every strategy room 🤪 (📸 POV: content day for a healthcare client. Yes I'm allowed in restricted areas because yes, I'm a biochemist) --- ## DJI is using AI to generate ads URL: https://danielletheobald.co.uk/blog/dji-is-using-ai-to-generate-ads-b66568 Published: 2026-07-15 Search title: DJI AI-Generated Ads: Why the Brand Choice Confuses DJI is using AI to generate ads and I'm not sure how I feel about it AI ads imo are just a bit (very) sh*te but if you're bootstrapped, struggling, have no other option sure, give them a go to test demand of product but for a company worth $22 BILLION (!!!!!!) whose product is quite literally BUILT for in-person, real life connection I really don't get it The thing is - their meta ads are full of UGC (check out their current active ads here: https://lnkd.in/g8Vi_CWP) is it just a test? an alterior motive? yeah. idk. but interesting indeed --- ## today i woke up with a roof over my head, and food in the fridge URL: https://danielletheobald.co.uk/blog/today-i-woke-up-with-a-roof-over-my-head-and-food-in-the-fridge-401d1b Published: 2026-07-14 Search title: Gratitude Reflection From a Social Media Strategist today i woke up with a roof over my head, and food in the fridge hallelujah --- ## LinkedIn will trick you into thinking hustle is the goal URL: https://danielletheobald.co.uk/blog/linkedin-will-trick-you-into-thinking-hustle-is-the-goal-341116 Published: 2026-07-13 Search title: Building a Business for Freedom, Not Hustle Culture LinkedIn will trick you into thinking hustle is the goal That building a business means grinding 24/7 That results = worth But isn’t this the exact trap we started our businesses to escape? The expectations. The pressure. The long hours. All dressed up in founder lingo. Yes, I run 3 businesses. Yes, I scale brands and a personal brand. But I don’t do it for clout. Or cash. I do it for freedom. → Freedom to wake up and say “no thanks” to work. → Freedom to disappear for a 2-week detox. → Freedom to spend the day reading Red Rising instead of checking Slack (iykyk) I don’t optimise for more money I optimise for more LIFE That’s my flex anyways 💅 --- ## Today’s world is full of noise URL: https://danielletheobald.co.uk/blog/today-s-world-is-full-of-noise-65d9ab Published: 2026-07-10 Search title: Slowing Down and Pausing to Avoid Burnout Today’s world is full of noise Ads. News. Insta. Chaos. We get sooo consumed in it ‘omg guys did you see the latest with Justin and Hailey?!’ ‘Dani you have to try this new trend it’s going viral!’ ‘Trump seeks more tariffs on imports’ It’s no wonder all of us are crazy 🤪 Did you know it's now a thing you have to ‘know’ your signs of burnout. We have to literal SCHEDULE fresh air into our calendar???????? My long girly weekend away has reminded me that EVERYTHING is made in… the pause The pause when you’re just sat with yourself The pause when you’re walking along the beach Heck, the pause when you’re winning at Backgammon THE PAUSE!! Life has forced me to slow down recently She’s literally said ‘stop right where u are, and even take a couple steps back’ and there’s a barricade from moving any further… for now At first I was in NEEE NAAAW panic But now? I kinda like it here It’s peaceful, and I’m doing everything with love and intention And you know what? The opportunities that have come my way? More aligned with EVERY SINGLE aspect of my core than ever This is your reminder Take a pause Breathe in the pause And maybe even sign off early and go play some Backgammon Cos girl it’s so freeing, and life is about to be better than ever x --- ## I'm 26, just had a baby, and have no idea what I'm doing. URL: https://danielletheobald.co.uk/blog/i-m-26-just-had-a-baby-and-have-no-idea-what-i-m-doing-2b100a Published: 2026-07-08 Search title: Starting Over After Failed Businesses at 26 I'm 26, just had a baby, and have no idea what I'm doing. and I've never been more excited to wake up. A few years ago, I had no idea what I wanted to do. I was jumping on trends, starting businesses that looked cool, all to be a certain type of person. Those businesses failed! I failed. but I'm SO thankful they did I was young, naive and cared what other people thought (even randomers on Insta 💀) Thankfully, as I've gotten older, things have changed. I now wake up excited for what I'm building. Building stuff which gets me excited. And doing it with people I admire. It has its moments. I've had plenty, but then I remember I'm 26 years old, live in Bali and have no mortgage, so I might as well give it a good ol go I want this to be a reminder to you: Life is for LIVING Business, hobby, or whatever it may be. Go try things. You'll soon find what you enjoy. --- ## building businesses saved my life URL: https://danielletheobald.co.uk/blog/building-businesses-saved-my-life-aed797 Published: 2026-07-03 Search title: How I Started My Social Media Marketing Business building businesses saved my life (very literally) in 2018 I was a biochemistry fresher at uni drinking every night, comparing myself to everyone, using sharpie to fill in my eyebrows 💀 I tried everything anti-depressants. anti-anxiety meds. therapy. but I just felt worse and worse whatever I did In 2020 it came to placement year at uni then BOOM... COVID no more nightclubs, no more drinking, just me and myself so I made an Instagram account to get creative (I'd done a foundation degree in social strategy during my placement year) sharing tips about marketing, how to grow your MRR, algorithm updates then a girl messages me in 2021 'can I pay you to run my account for me?' I didn't even know it was a job. But I said f*ck it let me try I charged her £50/month for full management within 30 days she had +£50k in her bank (I spoke about her a couple days ago if you want to check out that post for the story) and from that moment 5 years ago - I started building up to the freedom I have today I live in Bali I'm happy I'm healthy I'm free I don't regret being the stereotypical lost fresher, drinking her way into depression Because without her, I wouldn't be who I am or where I am today But to that 18 year old girl that had already been through 5 lifetimes of trauma: I love you. I'm proud of you. And I promise, life is going to get abundantly greater than you could ever ask, think, or imagine --- ## I got a wellness brand from £387 to £50k in 30 days URL: https://danielletheobald.co.uk/blog/i-got-a-wellness-brand-from-387-to-50k-in-30-days-76a857 Published: 2026-07-01 Search title: Wellness brand case study: £387 to £50k in 30 days I got a wellness brand from £387 to £50k in 30 days (no ad spend) when we met back in 2022, the founder was running her entire business from her mum's spare bedroom it was a side hustle that she wanted to become her full time job aka: no team. no strategy. no funnel. (pretty much just friends and family buying to support) What I did: → built her a proper marketing funnel (finally) → mapped her audience's pain points AND → ran a poll asking what content they actually wanted → killed the promo posts and posted 100% value → posted UGC that gave them actionable advice aaaand within 30 days, on an account that previously had 1.6k followers: 8.8 million views 41k new followers ONE SINGULAR REEL got £50k in revenue 😭 📣 one reel got her more than her full time salary 📣 fast forward about 2 years she has an office in Dublin with 14 (!!) in-house staff she has a multi-7 figure revenue the business has expanded globally This girl didn't even need me anymore, because she had all the expertise she needed in-house and it was the happiest day of my life, because she was my first ever client 🥹 seeing her go from her mum's spare bedroom to visiting her in Dublin with her whole team, stay in her 4 bed house, see the other products she had built since we parted ways THAT is the reason I do what I do not for vanity metrics and 'omg lemme get you 50k new followers and a few viral videos' for people to have a full stack funnel. for people to stop chasing ad spend and end up in a cash flow race for people to have ✨ freedom ✨ --- ## If I had 6 months to make $100k from Pinterest URL: https://danielletheobald.co.uk/blog/if-i-had-6-months-to-make-100k-from-pinterest-ac2d0f Published: 2026-06-29 Search title: Pinterest Marketing Plan: 6-Month Strategy to $100k If I had 6 months to make $100k from Pinterest here's exactly what I'd do 1. Set up 15 boards that are sub-topics of my niche 2. Add 500 character optimised descriptions to each of those boards (use Claude if you don't know how to do it manually) 3. Month 1: Post 2 pins/day, with an even distribution across boards 4. Month 2: Post 4 pins/day, with an even distribution across boards 5. Month 3: Post 5 pins/day, using results from month 1-2 to inform board distribution (post on top 50% of boards, ignore the bottom 50%) 6. Month 4-6: Post 10 pins/day, using the data to inform you And in general throughout all months: - ensure each pin is optimised with 800 character description (again, use Claude if you've got no idea how) - mix pin hyperlinks between current optimised marketing efforts (eg - Instagram, LinkedIn, YouTube, Landers, Lead Magnets, etc) - focus on educational, saveable pins - ALWAYS follow the data ^^^ this strategy will work. It made me hundreds of thousands. It makes my clients millions. Anything you don't know how to do, ask Claude. If you cba and want me to run it for you, DM me stop complaining that ur marketing isn't working, that the 'algorithms are dead' - other people are making money, growing and getting insane MRRs therefore the problem isn't your excuses, it's you and your marketing and I promise you, you can do better and turn it all around in the space of a few months x --- ## HELP! URL: https://danielletheobald.co.uk/blog/help-07338b Published: 2026-06-25 Search title: Pinterest Management Pricing: Flat Fee vs Monthly Retainer HELP! (sorry for the SOS) What would you prefer? (Pinterest Option 1: £7.5k upfront flat fee. I don’t stop working for you until I reach 1m monthly impressions Option 2: £2k/month recurring fee for management with a metric guarantee (eg 15% growth per month or you don’t pay) A GIRL IS CONFLICTED (the girl is me) I’m just about to launch my new website which is very very very very very overdue couldn’t decide what offering to go with so thought hey 💡 why not ask the actual audience 💡 Some ppl call me Einstein Anyway TIA!! --- ## what will social media look like in 5 years? URL: https://danielletheobald.co.uk/blog/what-will-social-media-look-like-in-5-years-55aca6 Published: 2026-06-25 Search title: The Future of Social Media Marketing: Strategy Notes what will social media look like in 5 years? truth is, idk people are slowly moving back to analog, influencers are becoming increasingly obsolete, meta is fighting declining active user rates the way you market your brand has been changing constantly in the last few years when I first started my marketing agency, it was a matter of posting on the Insta grid - maybe a story here and there now we have Reels, Instants, Threads, Highlights, Pinned Posts, Carousel Reels, Link Stickers, Meta Verified Features and thats all for one app 😭💀 dont get me wrong I love the shift, because it makes my work exciting but its damaging society as a whole from a brand side, your best strategy is to be constantly testing whilst also running 4 content pillars and trying some signature series per account - analyse the data according to funnel metric targets and go from there from a consumer side, remember the very saying that 'if it's free, you are the product' --- ## I have a live-in nanny for my 3 month old son URL: https://danielletheobald.co.uk/blog/i-have-a-live-in-nanny-for-my-3-month-old-son-85ce02 Published: 2026-06-23 Search title: Live-In Nanny as a Business Owner: Our Experience I have a live-in nanny for my 3 month old son and I'd never go back Between my husband and I, we have more businesses than I even care to count - but I'm gonna guess about 9 😂 some are in build phase. some are the profit centre. some are long-term investments. our son is our absolute world. the greatest gift God has ever given us. but that doesn't mean we have to lose our passions and freedom because of that. (actually, I kinda hate how being a struggling, tired parent is romanticised) most nights we go out for dinner just us, after Micah's bedtime if we want to spontaneously go on a night away, we can we don't have to constantly cross calendars to see if we can socialise but from Micah's side: he spends 24/7 with someone high energy (either the nanny or us) he socialises all day with other adults/babies (the staff at the hotel next to our house are officially his best friends now) he's always on a side quest, whether it be to the local market, church, or a cafe and I don't think it's a coincidence that he's about 3 months ahead development wise (having a 3 month old that's rolling, laughing and trying to crawl isn't normal lol) a live-in nanny isn't ideal for a lot of people, for multiple reasons but for us, it's the best investment we've made as parents it means our whole family gets freedom - a concept we get to teach our son from birth --- ## I've never really celebrated Father's Day (#daddyissues) URL: https://danielletheobald.co.uk/blog/i-ve-never-really-celebrated-father-s-day-daddyissues-1e1060 Published: 2026-06-22 Search title: A Father's Day Tribute to My Husband Jo-Rémi I've never really celebrated Father's Day (#daddyissues) but this year everything changed The last 3 months I've got to witness what a true Father looks like something I've never experienced or witnessed before A father is loving. Patient. Kind. Giving. He's a leader. Provider. A safety net. All of these amazing things, wrapped up in the form of a best friend for life. Today I want to celebrate the light of my life, Jo-Rémi Saada aka: Micah's Father Micah has only been here for 3 months, yet Jo has already taught Micah so so many things How to smile, how to sing, the joy of play, patience, the beauty of nature - the list could go on and on and best believe when Jo walks into the room singing 'bonjouuuur' - Micah's laugh fills the entire room I think the only way I can describe it, is that Jo is the net of our family When we need a shoulder to cry on, some wise advice, someone to yank us out of a mental spiral, someone to teach us true play and creativity Jo is there, catching us I couldn't be happier that my son and family has Jo at the forefront, guiding us in this crazy life and I count myself the most blessed woman alive to experience the impact he has not just on our family, but all those around him (we can't even go to a coffee shop without the whole vicinity laughing and uplifted by the time we leave) He makes life feel lighter. Free. Unserious But also safe. Secure. Loving He's the most amazing father, husband, and best friend I could have ever asked for and I praise God every day for bringing him into our life Happy Father's Day Jo - we love you more than you will ever know ❤️ --- ## I hid my entire pregnancy from LinkedIn URL: https://danielletheobald.co.uk/blog/i-hid-my-entire-pregnancy-from-linkedin-75ee59 Published: 2026-06-18 Search title: Hiding My Pregnancy From LinkedIn: Why I Stayed Silent I hid my entire pregnancy from LinkedIn because I was scared scared people would view me differently scared I wouldn't get clients scared of judgement and let's be honest, scared of the journey of motherhood i think it's a very sad reality that I lived in talking about Instagram marketing when I wanted to talk about my son I tried so many times to hit send on the pregnancy announcement on posts about what I was going through, so it may help others to even just have a chat, get advice, some good ol internet love but I never quite got the balls (irony intended) it still shakes me to my core that NO ONE noticed 😂 using photos from years back, always cropping my stomach, making sure no baby items were in the background I guess all this to say that you really just don't know what's going on behind the screen stop comparing yourself to others, and also spread some love along the way 💖 --- ## Kim Palmer wrote a book! URL: https://danielletheobald.co.uk/blog/kim-palmer-wrote-a-book-186c63 Published: 2026-06-17 Search title: Kim Palmer's New Book on Mental Health and Burnout Kim Palmer wrote a book! + it couldn't be any more needed in a world of rushing, hustle n bustle and lets be honest: systemic stress the state of societal mental health seems to be in a constant down swing best believe I ordered these for myself, my friends and then my friends friends because we ALL need it not only is Kim a client of mine, but she's an inspiration to my working life each and every week we've had posts where she's gone viral for being trolled online we've had times where we pivot the offering even times where personal life had to be a priority over business Kim really is the shining light through it all, and I'm SO excited that the rest of the world gets a glimpse into her wisdom https://lnkd.in/egbG3kk5 ps - I absolutely ADORE the business model of The Pound Project - you guys are smashing it!! --- ## 'we stopped Pinterest and the stats doubled' URL: https://danielletheobald.co.uk/blog/we-stopped-pinterest-and-the-stats-doubled-5e9964 Published: 2026-06-15 Search title: Is Pinterest Social Media? Search Engine SEO Benefits 'we stopped Pinterest and the stats doubled' THAT'S WHAT SHE DOES BEST 📍 this is ur daily reminder that Pinterest is (repeat after me) 📣 NOT A SOCIAL MEDIA PLATFORM 📣 however, it is: - social media x SEO hybrid (the only one out there) - compounding/high shelf life (pins get traction for literally years, which is unheard of on Insta/TT) - an absolute QUEEN for ROI not only that, but it also boosts ur brands SEO ranking (hello page 1 Google) SoCiAl MeDiA iS dEaD nO oNe BuYs FrOm Me AdS aRe ThE oNlY wAy To MaKe MoNeY oN sOcIaL get in the bin x ps - Lurpak is the best don't even come for me --- ## Last year I quite literally had £0 MRR URL: https://danielletheobald.co.uk/blog/last-year-i-quite-literally-had-0-mrr-a2ee26 Published: 2026-06-12 Search title: Rebuilding a Marketing Business After Losing All Clients Last year I quite literally had £0 MRR then I got pregnant march 2025 I didn't like my business so I went travelling for 3 months, in a DEEP grind i spent months building a new offer, new funnel, new branding - it was all ready to go so I dropped all my clients, finished up contracts, tied everything up nicely so I could start working on a blank slate £0 MRR not 1 client to keep cashflow, no money in savings, nadda Then a few days after I landed back home in Bali a late cycle, 2 lines on the test, and u know the story from there I had to chuck those 3 months of grind and planning in the bin build something better from scratch whilst quite literally sleeping 16 hours a day and puking every hour but to my absolute shocketh to the core... 9 months later when my son was born, I had more profit than I've ever had before more automated than ever before AND better client results than ever before! don't get me wrong, they were the most excruciating 9 months of my entire life and not just because I grew a whole child on a diet of stilton and berries (thank u pregnancy cravings) when I got my plans ripped out from underneath me almost exactly 1 year ago, it led to something astronomically big and better than I could have ever dreamed of something I now praise God for multiple times a day (there's actually a MUCH deeper role of God amongst all of this, I'm kinda scared to share it but maybe I should, lmk if u want to hear it) The past year I've learnt more about myself and business than I did in 25 years of life and I couldn't be more happy that all my plans burnt to the ground --- ## Consider this research for something that's gonna blow all ur minds x URL: https://danielletheobald.co.uk/blog/consider-this-research-for-something-that-s-gonna-blow-all-ur-mi-238f45 Published: 2026-06-10 Search title: Note on Social Media Research for Wellness Brands Consider this research for something that's gonna blow all ur minds x --- ## ok but WHO actually is on your website right now? URL: https://danielletheobald.co.uk/blog/ok-but-who-actually-is-on-your-website-right-now-f37ebe Published: 2026-06-09 Search title: Website Micro-Surveys to Fix Middle-of-Funnel Leaks ok but WHO actually is on your website right now? I started asking and the data ✨ humbled tf ✨ outta me I've been guilty of this too - building out content, offers, lead magnets... assuming I know what my audience wants based on analytics dashboards (and vibes tbh) 💀 biggest mistake ever here's what the data actually shows: revenue problems aren't actually a traffic problem!! they're a stranger problem ur sending people to a page that was built for someone you made up in a strategy doc (that let’s be honest, you probably created in Claude) you optimise for a fake person, and then wonder why the conversion rate is giving #tragic the brands with the highest MRR aren't just tracking clicks or A/B testing like all of us they're literally asking their customers 'bestie, why are you here?’ ergo, closing that middle of funnel gap we ALL see (spoiler alert: top of funnel means absolutely nothing if your middle leaks) that's why I've added Zigpoll to my new website I’m working on  - a micro-survey tool that pops up at the right moment and asks the right question just a quick 'hi stranger, who are u and what do u need from me?' the difference between a visitor who bounces and a customer who converts In marketing jargon: the saving grace of a leaky MOF so I'm asking. the answers change my content. customers get more value. I get more conversions and moolah 💸 It’s the ultimate win-win in business Zigpoll if you're not using this yet, start. it's free and live in 5 mins 👇 (yes it's a collab, but i'd have told u anyway bc it’s the GOAT) --- ## this is why I love my job 😭 URL: https://danielletheobald.co.uk/blog/this-is-why-i-love-my-job-3297f5 Published: 2026-06-08 Search title: Barbizon Trees: A Viral Instagram Video Example this is why I love my job 😭 say hello to Barbizon Trees (aka Greg Milne) 🌳 my favourite find this week 500K+ new eyes on his brand a wild comment thread countless shares of the video i mean i don't need to explain the video - we've all felt it at some point 😭 i just love it so much and i hope you do too that's it - that's the post --- ## Your marketing agency is lying to you. URL: https://danielletheobald.co.uk/blog/your-marketing-agency-is-lying-to-you-a616a0 Published: 2026-06-04 Search title: Instagram Marketing Myths: Hashtags, AI and Posting More Your marketing agency is lying to you. 5 myths everyone believes and im TIYAD of it ↓ Posting more = more growth. One scroll-stopping post beats seven average ones every time. The algorithm rewards depth, not volume. Engage 15 mins before and 15 mins after posting. ZERO verified data behind this. Idk what 'guru' started this trend but pls stop. Reply to every comment meaningfully whenever you have time. Spend 10 mins a day engaging with your audiences posts - that's all ya need 'DoNt UsE aI tO wRiTe CoNtEnT' Don't use it to replace your voice - agreed. But researching what's performing in your niche? Breaking a creative block? Stress-testing an angle before you write it yourself? That's not lazy, stop being scared of AI Paid ads = the most money. More revenue, maybe. More profit? Almost never. And the second the budget stops, everything stops with it. Hashtags make or break your content. A strong post hits the explore page because it's strong. A weak post won't - no hashtag stack is saving it. Use them, don't stress about them. 3B+ organic impressions across my client accounts last year. £0 in ad spend. The methodology works. The myths can politely go in the BIN --- ## I actually kinda love it? URL: https://danielletheobald.co.uk/blog/i-actually-kinda-love-it-f38148 Published: 2026-06-03 Search title: Reaction to Sundar Pichai post I actually kinda love it? Sundar Pichai 👀 --- ## no bs 5 things working on Insta right now URL: https://danielletheobald.co.uk/blog/no-bs-5-things-working-on-insta-right-now-b605df Published: 2026-06-02 Search title: What's Working on Instagram Now: 5 Algorithm Updates no bs 5 things working on Insta right now that u can implement today 1. Carousels are WINNING (not Reels)! Adam Mosseri launched Insta data showing that carousels are driving the most algorithm-favoured metrics (engagement and retention) 2. Forget reach and vanity metrics. Instagram officially stated that engagement is favoured more than reach. Ergo - 100 people reached and 50 likes is WAY better than 10,000 reached and 250 likes 3. Messy content. Messy content. MESSY CONTENT 📣 Film on your phone, don't edit to perfection, jump on stories and chat shi. This is what every audience is favouring amidst the wave of AI-perfected posts. Make it human 4. Instagram instants - you've probably seen them everywhere already. Right now they *don't* increase reach as they're only shown to friends, but keep an eye on the feature as if they expand this to go beyond just friends it will be a gold mine for your TOF 5. DMS DO NOT AFFECT ACCOUNT REACH/ALGORITHM RANKING. So all you goons with ManyChat set ups and auto outreach to try and increase reach, you're doing more harm than good (unless you're manually messaging everyone and not using a 3rd party software, which ur not) --- ## locals in Bali make £150/month on average URL: https://danielletheobald.co.uk/blog/locals-in-bali-make-150-month-on-average-132844 Published: 2026-06-01 Search title: Why I Left the UK to Build My Business in Bali locals in Bali make £150/month on average yet they're the most joyful people I've ever met I've lived in Bali for 3 years now, and it's COMPLETELY changed my life whenever I go back to the UK, I'm in a state of literal shock 😭 not just because it's grey... everywhere but it's the miserable people (or should I say, the societal machine) they blame it on the cost of living, the rising tax, the weather but that's all an external excuse up for the real sadness, which is internal not helped by the competition, the comparison, the consumerism at times I can't believe I grew up surrounded by it all to me, Bali is home the place I'm raising my family (say hi to our new puppy, Oakley) it's... freedom and what is the point of being a business owner, building your own company, going through all those hurdles we go through if at the end of it, you don't feel free? I know countless locals that love their life here They make 3.6million IDR per month (about £150) who don't want more prioritise family and friends laugh with you until the sun goes down then they laugh a little more I'm not a millionaire I don't have a property or business portfolio But I do have freedom If you made it to the end, it might be worth asking yourself what you're actually working for because maybe it looks a lil different to what you expect --- ## my weekly marketing reading list so you don't have to do the scrolling 📚 URL: https://danielletheobald.co.uk/blog/my-weekly-marketing-reading-list-so-you-don-t-have-to-do-the-scr-e9653b Published: 2026-05-29 Search title: Social Media Marketing News 2026: Pinterest, Reach, Carousels my weekly marketing reading list so you don't have to do the scrolling 📚 a few things that actually made me stop in my TRACKS Pinterest hit $1B in revenue for Q1 2026. 631 million monthly active users. 18% year-on-year growth. if you're still sleeping on Pinterest as a traffic and discovery channel, wake up bestie Facebook organic reach is back?? creators are reporting a significant spike and Meta is now giving content assessments before you publish. worth paying attention to!! carousels are outperforming Reels on both reach AND engagement as accounts grow - even though most brand accounts are still posting more Reels. I feel this has been coming for a while now and the data fully back this up - get on those carousels! and the one thing you all need to repeat with me 🚨 the brands winning in 2026 aren't the ones with the biggest budgets. they're the ones MOVING FASTEST 🚨 testing new formats, trying new aspect ratios, turning comment sections into content series also - Instagram is still the #1 platform marketers are prioritising (49.4%) but LinkedIn came in second above TikTok, even for B2C brands. make of that what you will. the overall vibe from everything I read this week: marketers are chasing reach on the big platforms AND building slower, more intentional communities through newsletters and podcasts at the same time. (yes, both things can be true) any news or cool campaigns I missed? --- ## 'My ReVeNuE iSnT iNcReAsInG' URL: https://danielletheobald.co.uk/blog/my-revenue-isnt-increasing-4f1b83 Published: 2026-05-28 Search title: Why Your Marketing Funnel Isn't Increasing Revenue 'My ReVeNuE iSnT iNcReAsInG' It's actually a very simple fix bestie! It's called a ✨ funnel ✨ + if ur revenue is looking a bit shocking, odds are urs is broken before people even find you Here's what I see CONSTANTLY with business owners who come to me saying their marketing 'isn't working': 📣 They've got a funnel that looks great on paper 🚨 Ads at the top. Email sequences in the middle. A solid offer at the bottom 💰 But the revenue isn't growing So they do what everyone tells them to do. A/B test the landing page rewrite the email subject lines run more ad sets yet the Shopify ding is giving ghost town bc the leak isn't. at. the. bottom. of. the. funnel. PSA: it never usually is !!! The leak is at the TOP - and it's this: you're filling the funnel with the wrong people from the wrong CHANNELS Google ads = people already searching Meta retargeting = people who already visited Instagram = ppl who already know you Can u spot the theme? Every single one of those channels operates on EXISTING demand You're not creating desire. You're just fighting over people who are already in market 😭 (ergo, you fall into the commoditisation trap) CPA climbs, ROAS shrinks You keep getting revenue, but you're not actually growing To anyone in this stage right now, I need you to figure out how to show up BEFORE the search happens (in marketing jargon, this is the consideration phase. Google it) That's where the real leverage is, when people don't even know they're going to buy yet cos if ur funnel is broken, fixing a landing page isn't going to help, adding more creatives to ad sets won't help you'll just be in a trap and probably blame it on the algorithms (or your ad agency will) Stop blaming, start looking at your funnel bc a solid marketing funnel will never fail to bring you MRR growth Lmk if u want a break down of the consideration phase next week 🕺🏻 (ps - the client in the sc below has a full-phase funnel. Ads, organics, emails, blogs, creators, PR - not to toot my own horn, it's pretty damn great) --- ## It really shocks me just how many brands rely on meta ads to stay afloat URL: https://danielletheobald.co.uk/blog/it-really-shocks-me-just-how-many-brands-rely-on-meta-ads-to-sta-ceab67 Published: 2026-05-26 Search title: Meta Ads ROAS Declining: Why Brands Need Organic Growth It really shocks me just how many brands rely on meta ads to stay afloat Ur telling me if ur ad account got banned for a month you’d struggle with cash flow?? I hop on countless calls of biz owners in a real panic and it's ALWAYS because of some version of: 'our Ads aren't performing as well as they used to' So to that I say let's look at the data: In 2022 an achievable good ROAS sat between 4-5x (spend $1k, get $5k) In 2026, you're great if you get a 2.5x ROAS (spend $1k, get $2.5k) When you factor in COGS, overheads, team - you really don't get much profit back like... at all 💀 and God forbid ur ad account crashes, gets banned, doesn't track properly ^^ all things very very common on meta (iykyk) So now you're sat there with your business having made no real progress, because you liked the Shopify ding dopamine rush But you have 0 audience 0 community 0 brand, ultimately I see this on a literal weekly basis If anything this post is to urge business owners to start shifting attention to organics don't cold turkey the ads, but start building the knowledge and community online because when the day hits where your ads don't perform well for whatever reason (and trust me, it will) you will thank yourself SO MUCH for setting those organic foundations now it may even save your business --- ## When I was 20 I had ✨ no idea ✨ URL: https://danielletheobald.co.uk/blog/when-i-was-20-i-had-no-idea-9fccd7 Published: 2026-05-25 Search title: Life Lessons I Wish I Knew at 20 When I was 20 I had ✨ no idea ✨ (but what 20 year old does pls) BUT it's in moments of reflection that I realise 1. just how much I really have grown 2. how none of this life is rly that serioussss anyway, here's 10 cheat codes I wish I knew at 20 (and tbh am still reminding myself of when I lose track at the ripe ol age of 26) love u x --- ## Big week for health and wellness businesses: URL: https://danielletheobald.co.uk/blog/big-week-for-health-and-wellness-businesses-bc7556 Published: 2026-05-21 Search title: Wellness Industry Growth Stats: $6.8 Trillion Market Big week for health and wellness businesses: -> Global wellness economy just hit $6.8 trillion and is on track for $9.8 trillion by 2029 (bigger than tourism, IT, and sports combined) -> Digital health startups raised $4B in Q1 alone - strongest first quarter since the pandemic peak (!!!!) -> Mental health apps projected to hit $17.5B by 2030 and Gen Z is driving most of the spend The 'healthcare is broken' and 'wellness is pseudoscience' crowd are both getting drowned out by a $10 trillion market that doesn't care what either of them thinks. We HERE and we STAYIN ✌️ --- ## You have 7 months left in 2026. URL: https://danielletheobald.co.uk/blog/you-have-7-months-left-in-2026-d0da83 Published: 2026-05-20 Search title: Pinterest Marketing Strategy to Grow Recurring Revenue You have 7 months left in 2026. Here's how Pinterest gets you to £10k MRR by January ↓ 1. Research 10 high-volume keywords in your niche. pls not guesses. Actual Pinterest search data (use Pinterest search bar or 'Pinsearch' - both free) 2. Turn each keyword into a board. Write a 500-character keyword-rich board description. Mix short and long-tail. Get Claude to do it if ur lazy. (this is how Pinterest's algorithm understands what you sell and helps boost ur SEO) 3. Batch post 2 pins per board to start. 20 pins. Done in 3 hrs on Canva. Your content engine is officially LIVE 4. Post 2 pins per day - distributed equally across boards. 5. At month 2 - cut the bottom 5 boards. Scale the top 5. Add 2 new boards as sub-topics of your best performer. Let the DATA tell you where the demand lives. 6. Every pin hyperlinks directly to your product page. Pinterest is not brand awareness. It's a sales funnel. Treat it like one. 7. If you can - push to 3 pins per day. This is where compounding starts to get ridiculous. 8. By month 3 you're looking at £2k MRR from Pinterest alone. From zero. No ads. No budget. Just SEO and consistency. 9. Analyse. Scale. Repeat. The brands that stay the course hit numbers that don't look quite real 😭 One of my clients: 0 → 5M monthly impressions in a year. eCom brand. Another: 4k → 100k impressions in 3 months. Women's Health App. My longest-standing Pinterest client? Started from zero. Currently doing £25k MRR - and it compounds every single month. Skincare brand. Pinterest isn't just a place to find pretty home deco ideas babes (it's not even just for women, for the eCom brand males make up 70% of purchases from Pinterest!!) It's the highest-converting free traffic channel most of your competitors haven't touched yet. 7 months is MORE than enough time The question is whether you start today or watch someone else take your money 💅 --- ## Everyone in my cohort thought I was literally mad 🫠 URL: https://danielletheobald.co.uk/blog/everyone-in-my-cohort-thought-i-was-literally-mad-1a2bf4 Published: 2026-05-18 Search title: Why Wellness Brands Need a Marketer With Science Training Everyone in my cohort thought I was literally mad 🫠 Now they wish they did the same lmao I had a biochemistry degree from a great university. I was weeks away from a placement at GSK as a research scientist. The 'right' path was right there. Then COVID happened. The only placement I could get was in marketing. I took it even though I was PISSED. and somewhere between the briefs and the campaigns and the content - I realised I actually loved it. Like, really loved it. So I started freelancing in my final year. Building a client base while my coursemates were writing dissertations and applying to labs. The judgment was instant and everywhere on campus 'You're wasting your degree.' 'Marketing is the easy way out.' 'You spent four years studying biochemistry for... that?' I smiled and trusted in something bigger. Then I landed my first wellness client. A supplement company. The founder sat me down to brief me on the product - started explaining the compounds, the mechanisms, the effects on the body. I already knew. All of it. Better than he did hahaha He stopped mid-sentence and asked how. 'My Bachelor's with Honours is in biochemistry.' That was the moment. The penny didn't just drop - it fell through the mf'ing FLOOR Because here's what most health and wellness brands are dealing with right now: - Their founders can't translate the science beyond surface - Their scientists are too busy or too shy to create content And the marketers they hire don't know the difference between a bioavailable compound and a marketing buzzword. I do. I've filmed in hospitals. Interviewed doctors. Researched product formulations at 11pm to make sure a single carousel was 100% factually accurate before it went live. I've worked with supplement brands, FemTech founders, MedTech companies, pet nutrition labs, healthcare brands, electrolytes, superfoods, beauty science - and not one piece of content has ever gone out without being approved by someone who's an official biochemist. That someone is... 💁🏻‍♀️ moi 💁🏻‍♀️ The 'easy way out' turns out to be one of the sharpest competitive advantages in my industry. I'm not just a marketer who understands your science. I'm a biochemist who became a marketer - and that's a different thing entirely. To everyone who laughed: the accidental placement year was the best thing that ever happened to me. To my 18 year old self: I'm so proud of you for following your heart, look where we are! --- ## I'll never EVER raise my son in England URL: https://danielletheobald.co.uk/blog/i-ll-never-ever-raise-my-son-in-england-16eada Published: 2026-05-14 Search title: Why I'm Raising My Son in Bali, Not England I'll never EVER raise my son in England (or absolutely anywhere in the Western world) I'm aware this is an ✨ extremely ✨ controversial take but I simply choose freedom not just freedom to play outside at night without risk of danger but freedom to experience new cultures speak different languages (bro is trilingual lmao) learn at a school that doesn't glorify academic success what I LOVE about Bali is that its about 2-3 generations 'behind' AI isn't rly a thing here there's kids playing with street dogs on literally every single street !SCREEN TIME DOESN'T EXIST! children are LIVING!!! climbing trees, making mud forts, running in rice fields with animals not trapped behind Cocomelon in a school optimising kids to enter into society's world of workers at the age of 2 months, my son has seen more of the world than most 18 year olds at 6 years old, he'll have more physical and mental freedom than most 14 year olds (he probably already has a bigger frontal lobe than me) so I don't just live in Bali for the sun, beaches and coconuts I live in Bali for the freedom it gives me and my family because I don't want my children growing up with ropes around their wings before they've even learnt to fly --- ## Babe why u letting the world dictate who you are? URL: https://danielletheobald.co.uk/blog/babe-why-u-letting-the-world-dictate-who-you-are-16fe97 Published: 2026-05-12 Search title: On Not Conforming: Faith, Identity and Authenticity Babe why u letting the world dictate who you are? that's not very cool of u me? I think Romans 2:12 is cool 'do not conform to the pattern of this world' so I try to live by it everyday I think you should give it a go too see how free you feel (spoiler alert: it's pretty f**king cool) --- ## you think the algorithm is against you URL: https://danielletheobald.co.uk/blog/you-think-the-algorithm-is-against-you-6a9a69 Published: 2026-05-08 Search title: Why your social content isn't performing, not the algorithm you think the algorithm is against you well that's ur excuse anyway because it's not tough love: - your hooks suck - content you post has no value or personality - you're trying to be on every platform, pls stop - testing is a foreign word to you - you don't have a conversion funnel on socials Algorithms are quite LITERALLY built to help your content get seen stop using them as an excuse when ur using AI and Canva to make all your posts babe x --- ## lemme tell you that being a mother has ✨humbled tf ✨ out of me URL: https://danielletheobald.co.uk/blog/lemme-tell-you-that-being-a-mother-has-humbled-tf-out-of-me-676d87 Published: 2026-05-06 Search title: Running Two Businesses While Postpartum lemme tell you that being a mother has ✨humbled tf ✨ out of me in ways I never expected I'm used to being the business bro Talking about crypto and politics at dinner (yes rly 💀) Constantly creating biz ideas in my head Grinding my ass off for my business but then BOOM - out pops the most precious gift in the world and immediately my social media floods with mum content but I don't relate to any of it because for one I'm not a 'soft girl' for two, I'm the furthest thing from a typical mother I'm now just over 2 months post-partum and here's what's been the hardest: - learning to rest whilst being sole CEO of 2 companies - frustration at my body for being weak - navigating work no longer being my top priority Life doesn't look the same any more, and it never will I'm currently in a limbo between my old self and my new self - a journey of becoming and hands down it's the most beautiful journey I've ever been on By the grace of God I have the perfect environment to discover this new identity: a live in nanny, a house paid for, an office on a beautiful rooftop (more content coming about living in Bali soon over on my Insta) so now I get to choose who I become not just for me, but for my son watch this space - she's being built in real time ✌️ https://lnkd.in/gV9JCqrW --- ## some of y'all be acting like Christ didn't literally rise from the dead URL: https://danielletheobald.co.uk/blog/some-of-y-all-be-acting-like-christ-didn-t-literally-rise-from-t-f7ecd8 Published: 2026-05-05 Search title: Faith and Encouragement for Business Owners some of y'all be acting like Christ didn't literally rise from the dead pattern up, you can do anything through him --- ## Clementine didn't make money on Pinterest 6 months ago URL: https://danielletheobald.co.uk/blog/clementine-didn-t-make-money-on-pinterest-6-months-ago-54221d Published: 2026-05-04 Search title: Pinterest Strategy for Wellness Brands: 6-Month Plan Clementine didn't make money on Pinterest 6 months ago now they do and here's how you can too: 1. Set up 10-15 boards titled with long-chain sub categories of your niche 2. Post 2 pins per day across these boards. Hyperlink to Insta (if optimised + active) 3. After 30 days, analyse what boards are the best TOF (look at impressions) 4. Month 2: double down on top performing boards, forget the rest 5. Continue to analyse, maybe test 2-4 more boards through month 3-5 6. Month 6: optimise for conversions and hyperlink to website This is exactly what I did for Clementine the last 6 months 4k -> 100k monthly impressions unoptimised -> new business revenue stream leaky funnel -> tight funnel with clear customer journey They're so happy I'm now working on their Instagram with them (yay!) Growing on social media isn't actually as hard as you make it out to be btw You're just following the wrong advice (and God forbid 'formulas for growth') 🫠 Go make some bag sis - Pinterest is waiting x ps - check out the Clementine Pinterest here to see their account and everything I've done to optimise so you can implement it yourself: https://lnkd.in/gApbfgYr --- ## GUARANTEED formula to get to 100k followers in 60 days: URL: https://danielletheobald.co.uk/blog/guaranteed-formula-to-get-to-100k-followers-in-60-days-563c08 Published: 2026-04-30 Search title: Why chasing follower growth hurts your social media ROI GUARANTEED formula to get to 100k followers in 60 days: bestie if you clicked and opened this ur destined to fail on social media Tough love: If you’re focusing your attention on growing followers (don’t say you’re not or you wouldn’t have clicked on this post)… you won’t get the high-ROI you want 💰 instead i have some homework for you for this week 1. sit down with a bit of paper and draw a BIG upside down triangle (funnel) 2. from top to bottom, map out currently how your brand strategises getting cold (new) people to buy from you 3. when you undoubtedly see a huge gap toward the bottom of your triangle, DM the picture to me and I’ll help x there’s so much MONEY to be made for brands on social media - people are GAGGING to buy your product you just need some tweaks in your funnel - it rly is that simple --- ## Things my new puppy Tato does better than 99% of brands: URL: https://danielletheobald.co.uk/blog/things-my-new-puppy-tato-does-better-than-99-of-brands-dcff64 Published: 2026-04-29 Search title: Brand Marketing Mindset Lessons From a Puppy Things my new puppy Tato does better than 99% of brands: 🕺🏼 even if she’s not sure something will ‘work’ she’ll test it anyway to see the results 🤪 she doesn’t take life too seriously 💅 if she ‘fails’ best believe she’s trying again and again until she gets it right (she’s v proud she can jump on the sofa now) 🔥 she attacks everything she does with more passion, more footwork, more energy (iykyk teehee) Maybe check yourself today, because I think Tato is doing a better job than most people on my feed 👀 --- ## ‘Insta doesn’t actually get me sales though’ URL: https://danielletheobald.co.uk/blog/insta-doesn-t-actually-get-me-sales-though-ceee57 Published: 2026-04-27 Search title: Why Instagram Isn't Driving Sales: The Missing Funnel ‘Insta doesn’t actually get me sales though’ Ok so basically ur missing a… ✨ FUNNEL ✨ Instagram isn’t ‘dead’ neither is it ‘dying’ and certainly not ‘low ROI’ (all things I hear every single day) this client got 8.6k link clicks this month 4% website conv rate $67 AOV = $23,048 in profit IN ONE MONTH My retainer with them is $1900/month u can probably do the rest of the math x --- ## Vaseline just became the official nipple sponsor of the London Marathon and I... URL: https://danielletheobald.co.uk/blog/vaseline-just-became-the-official-nipple-sponsor-of-the-london-m-35858a Published: 2026-04-24 Search title: Vaseline London Marathon Nip Stops Sponsorship Take Vaseline just became the official nipple sponsor of the London Marathon and I genuinely cannot stop thinking about it 💀 bc this is exactly what good marketing looks like! and nobody's talking about that part! every other sponsor at that race? forgot em already 👋 Vaseline literally put 'Nip Stops' along a 26 mile course and named themselves the nipple protector of the whole event 😂 unhinged in the BEST way possible this is why I love marketing 👏 --- ## I’m officially 26 🕺🏼 URL: https://danielletheobald.co.uk/blog/i-m-officially-26-2968e9 Published: 2026-04-22 Search title: Turning 26: Letting Go of Rigid Plans I’m officially 26 🕺🏼 Here’s 26 things I’ve learnt so far… JOKING I hate those posts sm 💀 But if there’s one thing I have learnt this past year: Leaning into the unknown is actually the best thing you can do If you told me 1 year ago on my 25th birthday I’d have a husband, son and puppy in my OWN home in a year’s time?? She’d look at her big brainstorms and plans and never believe it So this year I’m stopping Dani the planner She’s officially in retirement Hello 26 👋 I can’t wait to see what you have in store for me Thank you God for another blessed year 🩷 --- ## 4 weeks postpartum URL: https://danielletheobald.co.uk/blog/4-weeks-postpartum-833e4e Published: 2026-04-16 Search title: Running a Marketing Agency 4 Weeks Postpartum 4 weeks postpartum Flew to the other side of the world with a newborn Moved house in Bali Reno’d a few rooms Kept my agency running from week one Every single clients revenue is up this month I rly chose life on impossible mode haha BUT I am just SO PROUD of myself??? (someone pls tell me I’m allowed to say that out loud) Don’t be fooled - 3am feeds with a tiny human who has decided sleep isn’t a thing anymore? Not fun 😂 Some days I get 2 hours sleep But THISSS is the life I dreamed of as a little girl If you told 12 year old Dani she’d live on a tiny island with a beautiful husband and son in her dream three-storey house she would COMBUST 🥹 I adore my job I show up at church every Sunday (highlight of every week) I’m in a constant state of gratitude I feel FREE!! and isn’t that what it’s all about? If you’re in the thick of it right now - the hard season, the messy middle - I see you bestie!! Keep pushing, because it gets so SO good 🩷🩷🩷 --- ## 3 weeks post partum URL: https://danielletheobald.co.uk/blog/3-weeks-post-partum-d0a213 Published: 2026-03-26 Search title: Running a Client Content Day 3 Weeks Postpartum 3 weeks post partum Running London client content days in LDN 📸 I felt like an absolute BOSS ASS B But here’s the other side: - My teeth just weren’t brushed lmao - somehow I managed to sleep through my alarm and my partner had to wake me up 2 mins before I had to leave - I had a lot of imposter syndrome on the tube. Could I still deliver as well as my pre-baby self? - I breastfeed and went the WHOLE day without feeding my baby. Iykyk 🫠 - I planned to vlog the day for my socials. That just didn’t happen But I’m so beyond proud of myself The client was so happy, we got through ALL of her photo shoot, scripts and SPARE scripts!! and we even finished an hour early 🕺🏼 If anything, I delivered 10x better than my pre-baby self (thank u to my newfound mum productivity brain) But I guess this is just a reminder that there’s always another side No one is perfect, no one has it all together (If they look like they do, they’re lying to you and most probably themselves) Sincerely, A girl forever on a mission to show the other side behind social media x --- ## surprise I made a person?? URL: https://danielletheobald.co.uk/blog/surprise-i-made-a-person-96346c Published: 2026-02-27 Search title: Danielle Theobald Baby Announcement Post surprise I made a person?? 41 weeks of LinkedIn content and not ONE of you noticed my best marketing campaign yet tbh

10 months in development zero investor funding 100% organic growth (his ROI is mass chaos and no sleep but I'm still obsessed with him??) --- ## Photo 1: I did everything LinkedIn told me to URL: https://danielletheobald.co.uk/blog/photo-1-i-did-everything-linkedin-told-me-to-8f72ad Published: 2026-02-23 Search title: Rejecting Hustle Culture: Building Business on Your Terms Photo 1: I did everything LinkedIn told me to Photo 2: I did the opposite In 2023 I was living my 'best life' according to social media: - 7 fig business (yes, really) - going gym 5 times a week - working about 10-12 hours a day all whilst travelling the world I thought I was happy. I was in this 'dream life' so many people wanted, right? WRONGGGG! I was overweight. Unhappy. Jumping between toxic relationships. A shell of myself - I literally didn't even realise it It took me many (many) breakdowns to realise what actually mattered to me Freedom. Community. Love. Wellness. and without even intending to or focusing on it I: lost 18kg found God (hey bestie!) got literally 10x more take home income met my husband I got everything I wanted, could ever dream of, and more 🥹 I was waking up at 10am, working 4 hours a day, reduced gym to 1-2 times per week - everything that apparently makes you 'lazy' This is legit not some LinkedIn hook, those of you who know me in real life know this was my reality 😭 for a bunch of 'smart' and 'top 1% performers' on this app, we sure are dumb af please please PLEASE start writing your own playbook as a collective we need to stop following blueprints, whether it be from a 'guru', a celebrity, or God forbid a ChatGPT output 🥲 I WANT 2026 TO BE THE YEAR YOU START REWRITING YOUR OWN STORY!!! LET IT EXCITE YOU! YES I'M SHOUTING!!!!!!!! the amount of competition, burnout and comparison I see on this app every. single. day. genuinely saddens me I'll leave you with Mark 8:36 from the Bible - and religious or not I want you to sit with it for a few days: For what does it profit a man to gain the whole world, yet forfeit his soul? --- ## It’s hard because you’re inexperienced, not incapable URL: https://danielletheobald.co.uk/blog/it-s-hard-because-you-re-inexperienced-not-incapable-16a93d Published: 2026-02-23 Search title: Feeling Inexperienced, Not Incapable in Marketing It’s hard because you’re inexperienced, not incapable Keep going bestie 🕺🏼 (and whilst you’re at it, stop letting social media scare you into comparison - it’ll steal all good fruits from you) --- ## am I the only one that’s never seen this before?? 🥹🥹🩷 URL: https://danielletheobald.co.uk/blog/am-i-the-only-one-that-s-never-seen-this-before-a421a6 Published: 2026-02-20 Search title: Waitrose it's on us stickers: kindness in business am I the only one that’s never seen this before?? 🥹🥹🩷 Waitrose gives its employees a roll of ‘it’s on us’ stickers main concept = to gift items to customers they feel may need a pick me up people who are unwell, going through tough times or someone whose day doesn’t look so fabby I googled to see if it’s real (it is!!) and saw other cases like: - fish counter staff gifting fish bc the customer was hesitant to try something new - one of Maidenhead staff gave a customer a pot of yellow roses upon learning they were supporting family arriving from Ukraine - a gift for a young daughter who helped their mother with her wheelchair My heart is SCREAMING rn!! I’m sorry to interrupt ur feed of formulas and growth hacks but this is honestly what business is about for me 🥲 making someone’s day, giving back, using your time and resources for GOOD sure ROI is nice a viral post makes u feel good money in the bank makes us feel accomplished but THIS for me is true fulfilment and so so inspiring from Waitrose & Partners so in honour of Waitrose, I want to spend today + this weekend giving on LinkedIn comment with what would make your day, and I’ll help as many people as possible 🩷 (maybe u need money to buy that book you’ve been debating, or could really do with some free marketing advice - whatever it is, business or not, I want to help as many people) --- ## things I do as a gen z CMO that would send corporate marketing into a coma 🕺🏼🦖 URL: https://danielletheobald.co.uk/blog/things-i-do-as-a-gen-z-cmo-that-would-send-corporate-marketing-i-9452ba Published: 2026-02-18 Search title: Fractional CMO Rules: Ads, Funnels and Founder Content things I do as a gen z CMO that would send corporate marketing into a coma 🕺🏼🦖 1️⃣ I don't work with new brands running ads No bc do u rly think that a) your business will make money or b) that I'm gonna waste my time building out a funnel if ur running paid ads IMMEDIATELY after launch? No babes, you're already set up for failure if we don't have time to build an organic base x 2️⃣ I call out bs u hired me to do a job, so I'm gonna do it?? If you've got something blocking your funnel, it's literally my job to let you know. We're not focusing on increasing traffic from socials if ur funnel is leaking (never been fired for being a sassy b when needed - not fired yet anyway haha) 3️⃣ i honestly don’t care if u don't want to film content why is it now commonly accepted that the ONLY way to build a successful business is if the founder is making weekly videos?? some founders don't want to be in the spotlight. that's perfectly fine. I'm not gonna force u in front of camera bc LinkedIn told me to (+ unlike most 'gurus' on LinkedIn, I actually know how to build a brand without hacks and trends 🤡) ____ Corporate is out here coming up with 6 month strategies and weeks of 'customer research' just to post on Insta and 100 views (if you're lucky) Spice up your marketing, stay in with the times and always make sure you're running a consistent testing data pool yours sincerely, a girl that’s officially been a fCMO for 3 years, including 2 billion dollar and 10+ million dollar businesses xxxx --- ## 200k followers. 2 leads a month. URL: https://danielletheobald.co.uk/blog/200k-followers-2-leads-a-month-20259b Published: 2026-02-13 Search title: Follower Count vs Revenue: Why Reach Rarely Converts 200k followers. 2 leads a month. but sure bestie, keep chasing that viral post 🤡 i feel like it's all I see atm and it's getting under my skin?? founders bragging about reach while literally struggling to pay themselves posting 'we hit 100k!!' while their DMs + Shopify said ✨ tumbleweeds ✨ and for what?? a screenshot for LinkedIn?? meanwhile the 'small' creators with 2k followers have their shi together bc they actually reply to people bc they built trust instead of an ego (bc they actually run their business rather than being married to LinkedIn) no one cares about your follower count except you 🧍 your audience doesn't care brands don't care anymore (why do u think they're all doing influencer seeding now?) ur bank account defo doesn't care reach ≠ rev never has, never will 🥲 fix urself bestie!! --- ## being seen ≠ being found URL: https://danielletheobald.co.uk/blog/being-seen-being-found-337938 Published: 2026-02-12 Search title: Pinterest vs Instagram: Search Intent and Buyer Traffic being seen ≠ being found (+ that's why ur struggling to build wealth from socials) being seen = luck. timing. algorithms. noise. bs. being found = INTENT (!!) when someone finds you while they're searching, saving ideas, planning something - they're not bored scrolling they're READY to buy (fancy marketing term: high purchasing intent) this is why I bang on about Pinterest so much lol I have pins from 2+ years ago still driving traffic to client sites content there isn't fighting for attention it's just... waiting 🧍 where people go when they're planning purchases, projects, life changes they're saving ideas. organising decisions. looking to buy! your content becomes part of their decision process not just another post in the void like on literally every other platform stored effort → leverage leverage → freeeeeedom people that build wealth from socials aren't posting about their formulas to get you in their sh*tty course funnel they stop thinking like creators start thinking like builders creators: 'what should I post today?' builders: 'what will still work for me next year?' bc if you're recreating attention every single day you don't actually have leverage bestie you just made yourself a slightly bigger cage 🤡 social media CAN build you wealth but only if you stop treating it like performance and start treating it like infrastructure * hey siri, play Bob the Builder theme tune * idk just been thinking about this a lot lately --- ## things I do as a gen z ceo that would send other business owners into a coma 🕺🏼🦖 URL: https://danielletheobald.co.uk/blog/things-i-do-as-a-gen-z-ceo-that-would-send-other-business-owners-f56412 Published: 2026-02-11 Search title: Gen Z CEO Business Rules: Flexible Hours and Meetings things I do as a gen z ceo that would send other business owners into a coma 🕺🏼🦖 1️⃣ I only take meetings tues-thurs No bc do u rly think that a) I want to have a meeting so close to my weekend or b) that I’m gonna be in the brain space for talking big plans? No babes, Mondays and Fridays are for blasting music n admin!! 2️⃣ ‘unprofessional’ only with my clients they hired me, so they get FULL me! think ‘omg yes this is tea’ and ‘yes boss 🫡’ over ‘kind regards’ I have never been and never want to be a corporate bore 3️⃣ i honestly don’t care if my team works their full hours work 3 hours a day or 7 hours, if the work is done to a great quality geeeenuinely why would i care?? You do you boo and if you wanna hyperfocus all morning then take the afternoon off, pop off queen love dat for u! business owners are taking life too seriously, losing their personal touch, overworking team members and wondering why their brand isn’t making good progress? 🤡 Live a little, give your team FREEDOM and TIME to be creative, and honestly just take a chill pill x yours sincerely, a girl that’s officially been a CEO for 6 years and learnt a lot of this the hard way xxxx (post inspired by Steph Barney 🩷) --- ## in the process of curating my LI feed URL: https://danielletheobald.co.uk/blog/in-the-process-of-curating-my-li-feed-32b959 Published: 2026-02-10 Search title: Asking for LinkedIn Creator Recommendations to Follow in the process of curating my LI feed (bc I'm as tired as u are of only seeing 3 brain cells on here) pls drop your fav recs for creators 🫶 people with cool energy, people who don't use AI to fully automate their socials, people with a lil something HUMAN!! can't wait to follow you all! --- ## stop trying to fix yourself URL: https://danielletheobald.co.uk/blog/stop-trying-to-fix-yourself-061f93 Published: 2026-02-09 Search title: Personal Branding Without Copying Everyone Else stop trying to fix yourself making yourself more palatable for others in this stream of AI, ‘hustle’ and personal brands I feel like people are all morphine into one mind?? one way of living one way of working it’s kinda giving me the ick we’re all here because we wanted to escape the ‘system’ the rat race, the 9-5, the invisible cage - whatever the f you wanna call it but 99% of the platform has kinda just made their own? So idk who needs to hear this but I just wanna call people to step into their own light all the messiness of it, the fun, the HUMAN! because once you’ve stepped into your own light, shame can’t stay don’t be like other people and step straight from one system into another go find ur own x (idk where philosophical Dani came from but apparently ur all blessed with her today) --- ## was chatting to a client about their Jan numbers and it got me thinking URL: https://danielletheobald.co.uk/blog/was-chatting-to-a-client-about-their-jan-numbers-and-it-got-me-t-90cc78 Published: 2026-02-06 Search title: Why Instagram Clicks Don't Convert Into Sales was chatting to a client about their Jan numbers and it got me thinking they had 652 clicks from Insta last month decent right? but here's the thing - clicks don't equal sales and success the gap between 'clicked on your site' and 'actually bought something' is where your funnel is leaking ^ in this situation, you need ot focus on your lander NOT increasing social outbound clicks and no one really thinks about it like the average cart abandonment rate is 70% that's 7 out of 10 people who WANTED to buy... just gone 💀 and it's not just carts → 79% drop off before they even get to a product page → 50% leave before adding to cart → 40% of customers churn within the first year the maths isn't... mathing? we're all out here trying to get MORE traffic when the real issue is the traffic we already have is leaking everywhere and here's what gets me: a 5% improvement in retention can boost profits by 25-95% (Bain + Company) acquiring a new customer costs 5x more than keeping one returning customers spend 3x more per visit so why are we obsessed with new eyeballs when the people who already showed interest are just... slipping away? anyway I told my client - before we scale anything, we're plugging the holes first for them it means: - custom landers for different traffic sources - lead magnets to capture emails before they bounce - actually retargeting the cart abandoners - post-purchase flows that nurture instead of just selling (hello LTV) bc what's the point of pouring more water into a bucket full of holes idk just something I've been thinking about lately x --- ## guys URL: https://danielletheobald.co.uk/blog/guys-4913ca Published: 2026-02-04 Search title: Using a Business Loan to Cover Late Client Payments guys why is it normal to run a business on anxiety?? here's the thing about running a business: clients don't pay on time but your team still needs paying suppliers still need paying LIFE still need paying (!!!!) and somewhere along the way we normalised business owners just... completely sacrificing their life + savings in the name of cash flow like that's a badge of honour?? 🤡 I used to do this dip into personal savings draft 17 versions of 'hi just checking in on this invoice 🙃 stress about money at 2am until I realised: this is literally what business loans exist for I used iwoca Flexi-Loan when a few clients ghosted their invoices no drama no judgment   just breathing room for extra cashflow while late payments came through the stigma around business loans is actually WILD we'll happily take out mortgages, car finance, student loans but a business loan to keep your company healthy? suddenly that's failure? nah getting help when you need it isn't weakness it's smart business (paid partnership with iwoca but I'd shout about them anyway - used them when cash flow got bumpy and genuinely rate them ✨) Link in the comments! --- ## HELLO FRESH HAS DONE IT AGAIN 👏 URL: https://danielletheobald.co.uk/blog/hello-fresh-has-done-it-again-0156c7 Published: 2026-01-28 Search title: HelloFresh Waterloo Station Marketing Stunt Explained HELLO FRESH HAS DONE IT AGAIN 👏 (which is why they have 7.7 BILLION euros in rev) let me take you to Waterloo Station, London they built a life-size kitchen inside their delivery box had a REAL family cooking dinner every evening (?!) gave away 9,000 mini boxes with recipes and dinner bells and now we're all talking about it here's the thing about HelloFresh: • 75% market share in the US and Europe • 7.7 BILLION euros in rev • the ONLY profitable meal kit company at scale they didn't get there by playing small they got there by being bold, testing weird ideas, and having FUN and that's the reminder for every brand owner reading this: stop overthinking start experimenting your next campaign doesn't need to be perfect!! --- ## if going viral on Insta worked URL: https://danielletheobald.co.uk/blog/if-going-viral-on-insta-worked-e1eee8 Published: 2026-01-27 Search title: Why Viral Instagram Videos Don't Lead to Sales if going viral on Insta worked every brand with a video over 1m views would be rich but there's a reason that isn't the case ✨ funnels ✨ it's actually ridiculously easy to get a viral video (use the retention curve - look at my past posts or YT for a breakdown on this) but viral video ≠ instant sales idk why it's still the goal for so many business owners tbh 😭 play it out in your head: 1. your video goes viral, Sarah sees it 2. at best, Sarah is interested and clicks on your profile without funnel: 3. Sarah's attention isn't caught within 3 seconds with a direct follow through so she goes off your page and continues her doom scrolling with funnel: 3. Sarah sees a lot of content on your page she's interested in 4. Sarah follows you 5. over the weeks, Sarah gets a lot of genuine value from your account 6. Sarah puts her email in for a lead magnet you promote on stories. you now own her data and she's gone from organic to earned data 7. Sarah may share it with a friend, or she may not read it for a couple weeks 8. Sarah continues getting value from your account 9. one random Tuesday, Sarah gets hit with an email that specifically targets her and she purchases question for all students still reading: WHY does Sarah purchase? answer: because the brand filled her with VALUE, PATIENCE, TRUST, TIME I guarantee you that if the product arrives and she loves it, she's ordering again AND telling all her friends about it LTV of Sarah = pretty endless she alone could make you thousands repeat after me: it's not the viral video that gets your brand rich it's the ✨funnel✨ admittedly this is a bit of a rage post because I'm tired of ONLY seeing formulas for viral videos when they're actually only 5% of the story x and for brand owners not running marketing themselves: if your marketing team isn't consistently yapping about funnels and is entertaining a focus of going viral fire them and hire someone who actually knows how to turn Insta into money in the bank --- ## Completely and utterly unremarkable. URL: https://danielletheobald.co.uk/blog/completely-and-utterly-unremarkable-14b9e7 Published: 2026-01-23 Search title: Choosing Slow Growth Over Hustle as a Founder Completely and utterly unremarkable. that's what I'm striving to be not ur average LinkedIn post, right? context: my word for 2026 is 'unremarkable' and I know that sounds insane coming from me lmao the girl who feels most comfortable working 14-hour days scaling businesses being the busy entrepreneur my comfort zone is literal chaos 🤡 and that's... not the flex I thought it was so this year I'm not optimising for growth, I'm optimising for more peace and let me tell you - sitting in this chill period is UNCOMFORTABLE it's only been 2 weeks and I'm already battling myself daily my brain keeps whispering 'you're falling behind' 'you're failing' 'be better' bc that's my comfort zone here's what 'unremarkable' looks like for me: I drive a 2013 beat-up Corsa but I've paid my entire Bali lease upfront for the foreseeable future I don't buy designer clothes (Vinted girlie thru and thru 💅) but I'm on track for early retirement 99% of people here are in hustle mode grinding, scaling, optimising for MORE (+ that's fine if that's what YOU want) but what if slowing down is YOUR version of getting out of your comfort zone? and I think that's the thing no one talks about 🚨 why aren't we focusing on what feels good for US? 🚨 rather than what looks impressive to strangers on the internet choose what you want, but for me I cannot wait to be completely unremarkable in 2026 --- ## spending my morning blocking over 200 people on LinkedIn URL: https://danielletheobald.co.uk/blog/spending-my-morning-blocking-over-200-people-on-linkedin-c58770 Published: 2026-01-22 Search title: Blocking AI Comment Bots on LinkedIn spending my morning blocking over 200 people on LinkedIn you know it’s bad when looking at my own post is a drain (me the past month) AI comments eeeeverywere I’m losing brain cells on a platform that should be giving me more insights + info Ya girl is tired of it mirror mirror on the wall blockity block BLOCK AI comments fall --- ## 460k impressions in 30 days on a NEW account is cool URL: https://danielletheobald.co.uk/blog/460k-impressions-in-30-days-on-a-new-account-is-cool-0d9589 Published: 2026-01-21 Search title: Pinterest for Business: Compounding Content, SEO and Data 460k impressions in 30 days on a NEW account is cool but you know what's even cooler?? - compounding content that never dies (hello guaranteed MRR) - SEO cheatsheet for blogs for your business (bc Pinterest did the heavy-lifting for you) - Google boost for free (Pinterest will make you jump to page 1 on Google overnight) I go on and on (and on) about Pinterest for businesses - but it's not just about the immediate money It's the HUGE and FREE data collection you can get for your brand Data you'd pay thousands (even tens of thousands) for Which is exactly why OpenAI are looking at acquiring Pinterest (specifically, for their shopping insights + data) get on it besties!! --- ## tryna fill the O2 arena is what's killing your brand URL: https://danielletheobald.co.uk/blog/tryna-fill-the-o2-arena-is-what-s-killing-your-brand-90255b Published: 2026-01-16 Search title: Why Engagement Beats Follower Count for Brand Loyalty tryna fill the O2 arena is what's killing your brand let me explain 200 engaged people > 20k ghosts do you KNOW how many people 200 is? that's a PACKED room. standing room only. people lining the walls. but brands are out here trying to fill O2 Arena when they can't even fill a coffee shop with people who actually care 🤡 here's what the research says (yes actual research): a study on online brand communities found that ENGAGEMENT and IDENTIFICATION with the community - not size, not participation numbers - are what drive: • brand loyalty • willingness to co-create with you • positive WOM read that again! it's not about how many people are IN your community it's about how many people FEEL like they belong the brand owners obsessing over follower counts? probably still waiting for their Shopify dings lmao the brands building real connection with 200 ride-or-dies? they've got a marketing army that money can't buy (enter Duo, Aldi, Ryan Air) so before you stress about growing your numbers... ask yourself: do my current people actually care? bc if they don't, adding more won't fix it x signed, your friendly neighbourhood reality check --- ## Why did it take 75 YEARS for someone to fix the chip box?? 🍟 URL: https://danielletheobald.co.uk/blog/why-did-it-take-75-years-for-someone-to-fix-the-chip-box-52e6e3 Published: 2026-01-14 Search title: What Heinz's Dipper Chip Box Teaches Brand Marketers Why did it take 75 YEARS for someone to fix the chip box?? 🍟 same cardboard box since the 1950s... until now Heinz just dropped... ✨ The Dipper ✨ (a chip box with a BUILT IN!! ketchup compartment) launching in 11 countries at once restaurants. stadiums. global domination. this is what happens when brands stop overcomplicating literally everything Kraft Heinz didn't reinvent ketchup didn't try to shove an unnecessary product line into dev didn't come up with weird seasonal offers they LISTENED to their audience, had FUN, and made something COOL! and I think we all need to start taking a page from that book bc idk about you, but I'm tired of the constant in and out consumerism - no one wants it and it's why a lot of brands are losing the game :) --- ## easy $50k Pinterest funnel URL: https://danielletheobald.co.uk/blog/easy-50k-pinterest-funnel-81e11c Published: 2026-01-13 Search title: Pinterest Sales Funnel: 4-Step Setup for Wellness Brands easy $50k Pinterest funnel (anyone can build x) 1. lead magnet → nurture → offer 2. 100 pins driving traffic 3. monthly keyword updates 4. scale the top 5 pins takes a day (or less) maintenance = 1 hr/week and you’ll have an extra $50k per year within 12 months ur welcome 🫶 --- ## OPENAI MIGHT ACQUIRE PINTEREST 🚨 URL: https://danielletheobald.co.uk/blog/openai-might-acquire-pinterest-2a6078 Published: 2026-01-08 Search title: OpenAI Pinterest Acquisition Rumour: What It Means OPENAI MIGHT ACQUIRE PINTEREST 🚨 read that again bestie!! I've been SCREAMING about Pinterest for months ‘its free SEO’ ‘its a discovery engine’ ‘get on it before everyone else does’ and most of you thought I was being dramatic 🤡 well well well... OpenAI wants Pinterest for: • 600M monthly active users • product search data (goldmine for AI shopping) • real human engagement insights • industry-leading discovery algorithms aka everything I've been telling you makes Pinterest valuable 🤭 the brands who listened? already have boards ranking already have pins driving traffic already have audiences built the brands who didn't? about to compete with OpenAI-powered discovery 💀 Pinterest isn't just a vision board anymore it's about to be the backbone of AI-powered shopping and if you're STILL not on there... wake up x (ps shoutout to my client Kim Palmer - Clementine - who let me know in our Pinterest catch up today!) --- ## Pinterest in 2026 = FREE SEO + traffic URL: https://danielletheobald.co.uk/blog/pinterest-in-2026-free-seo-traffic-5b98de Published: 2026-01-02 Search title: Pinterest Marketing Strategy for 2026: 7-Step Playbook Pinterest in 2026 = FREE SEO + traffic here's the $20K/month playbook: 1. find what your audience searches (recommended search is AMAZE for this) 2. make pins that solve, not just inspire 3. use vertical 2:3 image ratios pls! 4. write keyword-rich titles/descriptions 5. pin to sub-niche boards (be very specific) 6. track outbound clicks 7. refine weekly besties it's officially time to use Pinterest to grow in 2026 not just use it as your vision board 🤡 --- ## goals I DIDN’T hit in 2025 URL: https://danielletheobald.co.uk/blog/goals-i-didn-t-hit-in-2025-e72c57 Published: 2025-12-31 Search title: Goals I Didn't Hit in 2025: An Honest Year Review goals I DIDN’T hit in 2025 (bc I’m tired of a feed full of wins) - I didn’t reach my revenue goal for my eCom brand launch - I had to take out temporary loans when cash flow was low - I was MILES off of my content goals for the year (and probs about 5 million others) some of my missed goals I’ll try to hit again in 2026 Some I simply don’t care about But tbh my biggest achievements of 2025 were the ones I couldn’t plan for (PSA: MY BIGGEST EVER LAUNCH DROPS FEB 2026 HEHEHEHEH) But that’s kinda the point, no? the best things come from the most unexpected places because one thing about New Years is the plans, the goals, the hustle, the grind, the NEED to be better what if for ONE day, just one day we paused and gave our self rest, proud of all the goals we did and didn’t achieve I think there’s a beauty in that 🤍 --- ## If u gave me 1 day to make $10k from Pinterest URL: https://danielletheobald.co.uk/blog/if-u-gave-me-1-day-to-make-10k-from-pinterest-67b0cc Published: 2025-12-19 Search title: Pinterest Board and Pin Strategy for Fast Traction If u gave me 1 day to make $10k from Pinterest here's what I'd do: 1. Set up 10 boards in my niche 2. Populate said boards with short- and long-chain keywords 3. Post 8 BASIC pins per board That's literally it (and would take about 4 hours tbh not 1 day) After 1 week you'd then: 1. See which boards gained most traction 2. Double down on said boards GUYSSSSS it's literally this simple 😭 Feel like I'm waving money flags at y'all and you ain't listening GET ON PINTEREST!! (sorry I'll shut up about Pinterest now until Q1... maybe) --- ## Aldi JUST parked a 12ft Cuthbert caterpillar outside M&S Brighton 💀 URL: https://danielletheobald.co.uk/blog/aldi-just-parked-a-12ft-cuthbert-caterpillar-outside-m-s-brighto-6f28e2 Published: 2025-12-18 Search title: Aldi Cuthbert vs M&S Colin: Brand Marketing Lessons Aldi JUST parked a 12ft Cuthbert caterpillar outside M&S Brighton 💀 I'M SO HERE FOR IT!! Remember when M&S sued Aldi over their caterpillar cake? spent actual MONEY on lawyers filed HIGH COURT documents protecting their precious Colin IP meanwhile Aldi: • turned the lawsuit into memes • made Cuthbert a folk hero • raised £££ for charity with limited editions • got FREE press worth millions fast forward to yesterday... Aldi rolls up with a GIANT green Cuthbert covered in fairy lights wearing a Santa hat and parks him RIGHT outside M&S 💀 this is what happens when you understand social currency > legal threats M&S thought they were protecting their brand Aldi turned them into the villain the official settlement they reached? 'confidential' but we all know who won the war lessons for every brand reading this: • if you're taking yourself too seriously, you've already lost • community > copyright every time • the internet loves an underdog (especially a cheeky one) btw Colin launched in 1990 Cuthbert showed up in 2019 yet somehow Cuthbert's the one getting 12ft sculptures? that's the power of personality 🤪 ps - if you're in Eastbourne next week, Cuthbert's at the Pacific Drive Aldi until Dec 22. get your selfies before the lawyers arrive 💅 --- ## Pinterest is not Instagram. URL: https://danielletheobald.co.uk/blog/pinterest-is-not-instagram-585d21 Published: 2025-12-12 Search title: Pinterest Marketing Strategy: 7 Steps, No Followers Needed Pinterest is not Instagram. No followers needed. Just a system: 1. Keyword-targeted pins 2. Bold vertical graphics 3. 2+ posts/day 4. Funnel link in every post 5. Boards named like search queries 6. Analyse saves vs clicks 7. Optimise weekly Follow these steps and by the end of Q1 2026 you'll be making at LEAST 5-fig monthly from Pinterest I promise x --- ## 60 days of Pinterest management for a SPANKING new client URL: https://danielletheobald.co.uk/blog/60-days-of-pinterest-management-for-a-spanking-new-client-86907e Published: 2025-12-10 Search title: Pinterest Management Client Results After 60 Days 60 days of Pinterest management for a SPANKING new client full transparency: my retainer = £750/month their profit = £1.55k sooo they're already in profit? AFTER 60 DAYS ON THE LONGEST FORM PLATFORM!!! and that's with their bang average lander which as you can see has a poor conversion rate (dw it's being updated soon!) by the end of Q1 2026, this client will be on £15k/month rev from Pinterest it's written in the contract, and if I don't hit that they get their money back (but we all know that won't happen when I'm in charge 💅) anyways that's the tweet x because sometimes it's important to stop and give yourself a big pat on the back 🫶 --- ## 90% of brands will fail in 2026 URL: https://danielletheobald.co.uk/blog/90-of-brands-will-fail-in-2026-8490a8 Published: 2025-12-08 Search title: 2026 Social Media Trends: Micro-Communities Over Reach 90% of brands will fail in 2026 (save this - you'll need it) 2026 social trends everyone's missing: AI + short-form video = obvious but that's basic, everyone knows this the REAL money moves: • micro-communities (1k engaged > 100k ghosts) • ugly authentic content (your iPhone selfie > $5k photoshoot) • social commerce built-in (stop sending people off-platform ffs) • employee advocacy (your team IS your marketing dept!!) what this actually means: • vanity metrics rly need to go in the bin now • PLEASE let your employees post messy BTS content • sell where people already are scrolling (+ check out Gary Vaynerchuk for social selling tips he's a ledge) • build 1000 true fans, not 1M followers brands still scheduling motivational quotes for Q1? bestie that's embarrassingggg 💀 the winners in 2026 won't have the biggest following they'll have the tightest community (and they're already building it while you're reading trend reports) wake up x --- ## POV: You're still asking clients to print contracts in 2025 URL: https://danielletheobald.co.uk/blog/pov-you-re-still-asking-clients-to-print-contracts-in-2025-81a4be Published: 2025-12-03 Search title: Sign Client Contracts on Your Phone Without Printing POV: You're still asking clients to print contracts in 2025 bestie what is this, the stone age? My client yesterday: ‘Can you send it as a PDF? I need to print, sign, scan, and send back’ Me: 👁️👄👁️ You're telling me... - You have an eCom store making 200k/month - You have 3 monitors on your desk - You have GEMMA COLLINS as an influencer But you're making people find a PRINTER? The math isn't mathing. Documents by Readdle said let me fix your life: ✍️ Sign with your finger 📱 Send from your phone ⚡ Done in 30 seconds 🏝️ From literally anywhere Last week's wins: - £5k contract signed at a cafe - New corporate client onboarded - Fractional CMO proposal edited and sent While you're saying ‘I'll send it when I'm at my desk’... I'm closing deals from the back of my motorbike 💅 Your clients don't have printers. They have phones. Act accordingly. Documents is FREE and has a 7-day premium trial (and yes, it can do so much more than just edit PDFs!) stop making business hard. (ps - if you're still converting PDFs on sketchy websites, we need to talk) https://lnkd.in/e-syPjVV --- ## From refuge to 7 figures at 23 URL: https://danielletheobald.co.uk/blog/from-refuge-to-7-figures-at-23-6f39f5 Published: 2025-12-01 Search title: Separating Work and Personal Client Messaging Apps From refuge to 7 figures at 23 Sounds like a LinkedIn dream story, right? Plot twist: I was miserable 💀 The culprit? WhatsApp. (bear with me, this gets good) 2023: Banking my first million, but pinging 24/7 with clients in US, UK, Dubai My personal WhatsApp = my work WhatsApp = my mental breakdown waiting to happen Every notification could be: - mum asking about Sunday lunch - our freelancers needing file access asap - bestie sending memes - Dubai client at 3am needing 'urgent' changes The constant context switching was literally killing brain cells Bought a work phone thinking I was smart (spoiler: carrying 2 phones everywhere isn't the flex you think it is) Then I found Zenzap ONE app with an OFF switch Now I have: - personal WhatsApp for actual humans I like - work comms app that I can literally switch OFF (and hide my number if needed) - my sanity back (priceless tbh) The best part? Clients have had the same issues with their WhatsApp/Slack comms, and also prefer this new system I just... stop existing after 6pm Then, I thrive ✨ Because guess what happens when you're not available 24/7? You become better at what you do x --- ## 4 things working on Pinterest right now: URL: https://danielletheobald.co.uk/blog/4-things-working-on-pinterest-right-now-a6657b Published: 2025-11-27 Search title: What's Working on Pinterest Right Now: 4 Tactics 4 things working on Pinterest right now: (you’ll get 1m impressions in 90 days) 1. long chain keywords - get super specific about what keywords you’re adding to your pins 2. recommended searches - Pinterest is pushing this for users 3. listipins (think clean, readable checklist and list content for your niche) 4. Insta feed linking - link ur insta feed besties!! This content is getting SO much traction Pinterest is making my clients 5-figures per month, within 6 months of management (it’s not hard, you can do it for yourself easily) wake up besties x --- ## Nike opened a SOUP stall for runners in China URL: https://danielletheobald.co.uk/blog/nike-opened-a-soup-stall-for-runners-in-china-a7c027 Published: 2025-11-20 Search title: Nike Soup Stall China: Low-Budget Brand Marketing Lesson Nike opened a SOUP stall for runners in China Not another bore fest billboard. A SOUP STALL! They're serving traditional Cantonese recovery soups to runners on Ersha Island with Nike-branded spoons?? That's it. That's the campaign. While everyone's throwing £millions at 'immersive experiences', Nike partnered with Olympic sprinter Su Bingtian to serve... soup. location: where runners ACTUALLY run (spoiler alert: not Times Square) product: what runners actually NEED (recovery, not another tracker app) branding: Subtle AF (just a weird spoon, not a billboard) meanwhile Nike's competitors are fighting for BFCM CPMs on Meta 😂 (be like Nike, not everyone else x) --- ## Babe are you okay? URL: https://danielletheobald.co.uk/blog/babe-are-you-okay-91c507 Published: 2025-11-17 Search title: Losing Revenue Every Month: A Short Marketing Note Babe are you okay? ur losing thousands of £ every month x --- ## This ONE pin makes me $700/month URL: https://danielletheobald.co.uk/blog/this-one-pin-makes-me-700-month-8a7739 Published: 2025-11-12 Search title: How to Calculate Pinterest Revenue From One Pin This ONE pin makes me $700/month no, not hookbait - here's how: 1. pin gets ~100k impressions/month 2. 5.4k clicks on said pin 3. translating to 1.35k outbound clicks every 30 days this particular pin hyperlinks to my Stan store conversion on my stan store is ~2% from Pinterest so now we do some math: 1.35k outbound clicks with a 2% conv rate = 27 purchases per month average AOV of $25 means: ‼️ 27 purchases x 25 AOV = $700 PER MONTH FOR 1 PIN ‼️ I post at least 60 pins per month... I'll let you do that math for yourself yet all I hear is: PiNtErEsT wOnT wOrK fOr Me won't it? or can you just not be bothered? you keep your extortionate meta ads that give you a mediocre ROI I'll stick to my Pinterest with a 100% ROI x --- ## FOMO is one of the greatest marketing tactics... URL: https://danielletheobald.co.uk/blog/fomo-is-one-of-the-greatest-marketing-tactics-a82510 Published: 2025-11-11 Search title: FOBO in Marketing: How to Fix Choice Overload FOMO is one of the greatest marketing tactics... but FOBO is where you're losing money we've all heard of FOMO, right? how you want your customers to FEEL like they're missing out if they don't have your product more FOMO = more sales but once you've nailed that it's time to start thinking about FOBO ✨ fear of better options ✨ (no I didn't make it up - it's a real thing x) aka: analysis paralysis it happens VERY often in pretty much every market in 2025 there's so many options for anything we could possibly want or need it gets... overwhelming whether it's a new coffee machine or a Tesco meal deal, we're literally flooded with options what this looks like on the back end: - cart abandonment - high bounce rates how you can fix it: 1. reduce choice overload (think how much nicer it is to order at a resturant with a 1 page menu, not a 20 page book) 2. add subtle confidence boosters to their choice (things like 'best seller', 'most value' etc) 3. remove regret (guarantees, money back offers, good refund policies - this reduces the pressure on them to make a 'final' product decision) FOBO is a WHOLE other ball park in marketing but something most people miss, and don't speak about and you already know imma come bring the best info to your feed because I want us all to win ⭐️ --- ## A naked person on the street offers you a shirt URL: https://danielletheobald.co.uk/blog/a-naked-person-on-the-street-offers-you-a-shirt-42ba6a Published: 2025-11-07 Search title: How to Spot Fake Marketing Gurus Before You Trust Them A naked person on the street offers you a shirt Would you take it? No Why would you trust them, if they can’t provide a shirt for themselves? Obvious, right? Now look at your LinkedIn feed The entrepreneurs you’re comparing yourself to The guru videos you’re watching on YouTube Now ask yourself the same question Suddenly you’re following a ‘how to become a millionaire in 30 days’ video Sorry where’s the proof you’re a millionaire? Where’s the backend data? Where’s your context? Oh wait… it’s because they’re not a millionaire You’re CHOOSING to put yourself into a never-ending rat race when you pay attention to this content You compare, you get imposter syndrome, you feel ‘behind’ and ‘unsuccessful’ All because you trusted a random naked person offering you a T-shirt (Don’t be that person, and start thinking x) --- ## I burnt out chasing 7 figs at 23 URL: https://danielletheobald.co.uk/blog/i-burnt-out-chasing-7-figs-at-23-d428c7 Published: 2025-11-06 Search title: Default Mode Network: Why Rest Improves Creativity I burnt out chasing 7 figs at 23 (whilst everyone clapped lmao) LinkedIn made me feel like a FAILURE for taking Sundays off. 'I posting 5 times a week!' 'He just launched his 4th startup!' 'They're already at £2M ARR!' the constant chase for 'success' was REAL working literal 80 hr weeks thinking happiness was waiting at the next rev goal 💀 spoiler alert: it wasn't NOW I don't speak about my Biochemistry degree much on here (but yes, I'm a qualified Biochemist 🧬) I got digging, and strap in because I'm gonna speak in nerd for a bit: DMN = Default Mode Network (in your brain) DMN = NEEDED for our creativity, long-term planning, self-reflection, idea generation = essentially, we RELY on our DMN as entrepreneurs and the punchline... THE DMN IS ONLY ACTIVE WHEN YOU'RE NOT BUSY = SCIENTIFICALLY, YOU ARE A BETTER ENTREPRENEUR IF YOU REST MORE (sorry for shouting, but I'm screaming it at my laptop rn hehe) Most people reading this are GASPING for a breakthrough in their business right now but that's because you're chasing other people's success no wonder we're all perfectionist mindset prisoners: - constant feed of what we 'should' be doing - less and less people showing real life - 532 new 'productivity apps' being launched every day (or maybe you're in escapist mode: binge watching Selling Sunset, retail therapy, always brainstorming instead of doing) a few months ago I switched to full rest mode no socials on my phone working 2-5 hours a day practiced the art of being bored my DMN = more active than ever before and guys I've had more breakthroughs in the last few months than I had of 5 years in business Post inspired by a video from Anne-Laure Le Cunff, PhD - will link it below x --- ## £50k on productivity tools last year URL: https://danielletheobald.co.uk/blog/50k-on-productivity-tools-last-year-317241 Published: 2025-11-05 Search title: Documents by Readdle for Client File Management £50k on productivity tools last year (and I still couldn't find my own client contract) Old client wants to renew. ‘Just send over that contract we used before?’ My Google Drive? Giving digital crime scene. I'm scaling brands to 7 figures but DMing clients: ‘Hey bestie, could you... send me the contract? 🙃’ THE MORTIFICATION. She sent it back. We both pretended it didn't happen. Rock bottom as a 'professional' 🤡 Enter Documents by Readdle. Literal life hack I wish I knew sooner… I can see all my Google Drive folders INSIDE the Documents app on my Mac No switching tabs, no endless searching, it’s just there when I need it. Omg and also? I can even keep private stuff locked with Face ID so it actually feels safe. When I outsource? Share the Google Drive folders. No sensitive docs leaked. Done. I manage: - 1000s of PNG files - Hours of video content   - Excel calendars from hell All in ONE app. That embarrassing contract? Now lives in: Documents > Legal > [Client Name] Found in 3 seconds. Signed at 30,000 feet. Accessed from a Canggu cafe. Last week: ‘Can you send that Pinterest audit from 8 months ago? We lost it’ Found it. Updated it. Sent it. While waiting for my massage 💅 (she doesn't need to know) Quick challenge: Search 'contract' in your Google Drive. How many 'final_FINAL_actualfinal_v2' versions? Mine was 47. FORTY. SEVEN!!!! Now it's zero Your file chaos isn't quirky. It's costing you credibility. Documents is literally FREE but get a 7 day premium trial and discount here: https://lnkd.in/e-syPjVV Perfect timing to stop being the person who asks clients for their own paperwork. (yes I'm still traumatised. yes she is still a client. no I never made that mistake again) --- ## I analysed 50,000 Pinterest pins URL: https://danielletheobald.co.uk/blog/i-analysed-50-000-pinterest-pins-6b51ab Published: 2025-11-04 Search title: Pinterest Q4 Strategy: What Works From 50,000 Pins I analysed 50,000 Pinterest pins here's whats actually working for Q4 👇 Everyone's still posting pretty mood boards while the smart brands are absolutely BANKING with ugly content I'm not even joking. The data doesn't lie: 📌 faceless product shots → 3.2x more clicks than lifestyle photos 📌 text overlay pins → Converting 5x harder than clean visuals 📌 DIY/Tutorial video pins → Dead (RIP to the 2019 strategy) 📌 shoppable collections → PRINTING money guys you DON'T need a $2k+ photoshoot to success on Pinterest your phone with good lighting will do more than you need The actual playbook that's working: 1. product-first pins (no models, no props) 2. short + long-tail keywords as pin title 3. link to blogs THAT THEN link to product pages 4. posting consistently every day (save this for later) my new client just hit £47k from Pinterest last month using ONLY this strategy no expensive photoshoot no direct promo literally just hyperlinking to MOF (and before you @ me, yes I still love a pretty feed but the data is the data babes) If you're ready to go give it a go but aren't ready o pay for management - I got u x https://lnkd.in/eT4nknaf --- ## I'm giving away FREE Pinterest management to ONE brand URL: https://danielletheobald.co.uk/blog/i-m-giving-away-free-pinterest-management-to-one-brand-641de0 Published: 2025-10-31 Search title: Free Pinterest Management Offer for One 7-Figure Brand I'm giving away FREE Pinterest management to ONE brand (yes, actually free bestie 💅) Here's the tea: I'm filming a YouTube series showing EXACTLY how I scale brands on Pinterest. Like, the actual backend. The real sh*t nobody shows you So I need a guinea pig brand that's: → Already making 7 figs (established, not startup vibes) → Has content ready to go (photos, videos, the works) → Cool with me filming everything for content You get: ✨ 2 months FREE Pinterest management ✨ My exact system that tripled clicks in 25 days ✨ Exposure across all my channels (75k+ audience) I've already reached out to Rheal, Bloom Nutrition, and Eucalyptus because they're PERFECT for this But I want optionssss Tag that 7-fig brand owner who: - Keeps saying Pinterest is 'on their list' - Has GORGs product content gathering dust - Would love FREE management + exposure First brand that slides in my DMs and fits the vibe gets it (and no, this isn't a sneaky sales pitch I promise!!) Ready? Tag them below --- ## Pinterest just TRIPLED a 7-fig brand's clicks URL: https://danielletheobald.co.uk/blog/pinterest-just-tripled-a-7-fig-brand-s-clicks-c77c87 Published: 2025-10-29 Search title: Pinterest Strategy for Ecommerce: 5-Step Playbook Pinterest just TRIPLED a 7-fig brand's clicks (in 25 days flat) bestie I'm not even joking 😭 Week 1: They added me to their systems Week 2: We posted 30 pins (took 2 hours) Week 3: Landing page visits TRIPLED Week 4: Add-to-baskets went absolutely feral Christmas campaigns already banking. 2026 strategy locked in. Meanwhile you're fighting for £50 CPMs on Meta 💀 But here's what makes me #unhinged: I don't gatekeep ANYTHING. Your team literally gets: → Free training (yes, FREE) → Shadow my screen in real-time → Steal my exact system → Never need me again (idk why other agencies hide this sh*t) The stupid simple playbook: 1. Rich pins ON 2. 10-15 keyword boards 3. 2 pins per board daily 4. Product tags everywhereeeee 5. UTMs (or it didn't happen) That's it. That's the tweet. Christmas sales are RIGHT THERE babes While you're debating if Pinterest is 'worth it'... Smart brands are already banking. Your move 💅 (only 3 spots open for the rest of 2025) --- ## no time to 'do Pinterest'? URL: https://danielletheobald.co.uk/blog/no-time-to-do-pinterest-eea43d Published: 2025-10-28 Search title: Minimalist Pinterest Strategy: 7 Steps for Busy Founders no time to 'do Pinterest'? use my minimalist system: 1. research 5 keywords 2. batch 20 pins 3. use Tailwind to auto-post 4. review analytics weekly 5. refresh top 3 pins monthly 6. link all pins to a funnel 7. let SEO compound save this system, then execute x --- ## I manage 7 email accounts in 12 minutes flat URL: https://danielletheobald.co.uk/blog/i-manage-7-email-accounts-in-12-minutes-flat-3c4772 Published: 2025-10-27 Search title: How to Manage 7 Email Accounts in 12 Minutes With Spark I manage 7 email accounts in 12 minutes flat (without a VA) The chaos: - 4 business gmails  - 2 fractional CMO emails - 1 Personal Gmail = 347 unread emails The solution: Spark's Smart Inbox It auto-sorts EVERYTHING into 3 Views: 📧 People = Money makers 🔔 Notifications = Check later 📰 Newsletters = Archive immediately My daily process: 1.  Open Spark (1 second) All 7 accounts. One view. 2. Clear Notifications (10 seconds) Client stats → scan → archive → done 3. Inbox Cleaner (5 seconds) Select all → archive the spam that my bestie Spark has filtered out (we don’t want those cold emails, pls n thanks) 4. Attack People folder (11 mins) Clients first → prospects second → everyone else last (because Priority Senders always puts client emails first) 5. Close laptop Inbox zero achieved 🎯 The math that matters: 3 hours → 12 minutes = 168 minutes saved daily My hourly rate: £150 Daily savings: £420 Monthly savings: £8,400 From ONE feature. While everyone's hiring VAs for email management... I'm banking £8.4k/month doing it myself in 12 minutes. Your move: → Get Spark (free trial) → Connect all accounts   → Let Smart Inbox sort → Follow my system → Keep the £8.4k Spark is literally FREE… Your time isn't. https://bit.ly/Danixspark --- ## 5 things to do if your Reels keep flopping URL: https://danielletheobald.co.uk/blog/5-things-to-do-if-your-reels-keep-flopping-2bbc64 Published: 2025-10-24 Search title: Why Reels Views Don't Equal Sales: Fix Your Funnel First 5 things to do if your Reels keep flopping (this alone gained me 2 MILLION views) HA! GOTCHA 🎣 Can’t believe you fell for my hook bait again But on a real… BESTIE!!!!!! Stop equating views to sales 1. take a look at your funnel 2. see where people are leaking out 3. identify areas you can increase LTV 4. THEN focus on top of funnel Babes your ‘views’ aren’t the problem your funnel is Fix it, and stop listening to gurus telling you how to ‘go viral’ (I know it’s you, because you opened this post and read this far) get off LinkedIn rn and go fix your systems bc I promise you, 2m impressions won’t solve anything for you --- ## Aldi just dropped a jacket potato coat URL: https://danielletheobald.co.uk/blog/aldi-just-dropped-a-jacket-potato-coat-feee4b Published: 2025-10-21 Search title: Aldi jacket potato coat Aldi just dropped a jacket potato coat JACKET POTATO COAT!! --- ## Want $20k/month from Pinterest? URL: https://danielletheobald.co.uk/blog/want-20k-month-from-pinterest-a65314 Published: 2025-10-20 Search title: Pinterest Marketing: 7 Steps to Drive Sales Want $20k/month from Pinterest? Easy - here’s ur 7 steps: 1. Daily flood with 3-5 pins 2. Focus on high ranking keywords 3. Pin to boards that CONVERT 4. Tag products (= no dead ends) 5. Test new ideas every week 6. Track analytics relentlessly 7. Boost reach with rich pins Pinterest is a GOLDMINE If you do this for 90 days and don’t make $20k/month by the end, send me a DM and I’ll coach you for free x --- ## how to grow an audience from 0 followers: URL: https://danielletheobald.co.uk/blog/how-to-grow-an-audience-from-0-followers-790b14 Published: 2025-10-17 Search title: How to Grow an Audience From 0 Followers how to grow an audience from 0 followers: (most people quit too soon) Here’s the truth: ✅ It’s not about 90 days, it’s about years I started my LinkedIn in 2021. Four years and 100’s of posts later, I’m now recognised as an industry leader on LinkedIn. ✅ Focus on process, not outcomes Winners commit to microhabits (eg posting daily), not just goals. I have a friend friend posted daily for six months - one video took off, and now she earns $75k/month from content. ✅ Play the long game Think in decades, not days. Detach from followers or revenue and commit to what you CAN control: consistency, learning, and creating value The results will follow x --- ## This is why I love being a Marketing Manager URL: https://danielletheobald.co.uk/blog/this-is-why-i-love-being-a-marketing-manager-92e947 Published: 2025-10-16 Search title: Why I Love Being a Marketing Manager This is why I love being a Marketing Manager --- ## PiNtErEsT iS jUsT fOr HoMeWaRe BrAnDs URL: https://danielletheobald.co.uk/blog/pinterest-is-just-for-homeware-brands-6d6d8e Published: 2025-10-15 Search title: How to Start Pinterest Marketing for Wellness Brands PiNtErEsT iS jUsT fOr HoMeWaRe BrAnDs ok babe x (that's what closed-minded people say, and we ignore them) if you're reading this and you want to give Pinterest a go: 1. Set up + optimise your account (check out my recent posts for a step by step) 2. Write an 800 character list for each of your boards (50:50 mix of short-tail and long-tail) 3. Post 2 pins/board immediately, with the pin description as above keywords 4. Let them propagate and ✨marinate✨ for a week 5. Turn on my notification bell for your next assignment 🫡 Guys the truth is Pinterest is simple af people just cba to learn a new algorithm but ironically... it's those people that won't grow an organic community they just make a few posts a week, repurpose across platforms and call it marketing (if ur doing this, believe me when I say you may as well spend your time elsewhere) I onboarded 3 new Pinterest clients this month: Client 1: Laundry eCom brand Client 2: Women's mental health app Client 3: Healthy coffee powder All are set up and #marinating at the moment + I know they'll succeed (because if they don't, they get their money back) don't be fooled by the noise - give Pinterest a go and see where it takes you!! (+ my DMs are always open if you need some guidance) --- ## I sent a bot to 3 meetings last week instead of attending URL: https://danielletheobald.co.uk/blog/i-sent-a-bot-to-3-meetings-last-week-instead-of-attending-1ce63b Published: 2025-10-10 Search title: Using an AI Meeting Bot to Cut Meeting Hours I sent a bot to 3 meetings last week instead of attending My team had no idea (soz guys!) They got the summaries in Slack 10 mins later and carried on like normal. Meanwhile I saved 3 hours and actually got sh*t done. This is either genius or I'm a terrible boss 🤷🏻‍♀️ But here's what's wild: My client asked about pricing we discussed 6 months ago. Usually I'd be digging through 73829 email threads for an hour. Searched ‘pricing structure’ → found it in seconds. Not minutes. SECONDSSS! The psychology shift happened fast: Week 1: Felt reaaal guilty sending a bot Week 2: Sent it to ‘optional’ meetings Week 3: Realised most meetings ARE optional Week 4: Living my best life The compound effect from the last 30 days: Before: 15 hrs/week in meetings Now: 6 hrs/week in ACTUAL important meetings Difference: 9 hrs to scale client accounts That's 468 hours per year. Or 58 working days. Just from being strategic about meetings. But the REAL it girl moment? Every meeting is now searchable. Every decision documented. Every action item crystal clear. New team member joins? Here's 6 months of context. Client questions something? Here's exactly what we agreed. Team confusion? Search → find → done. We're building institutional memory without trying. (bye bye outdated SOP docs) While everyone's playing meeting tennis, we're building a searchable second brain for the entire business. The funniest part? My team PREFERS the bot summaries to my rambling notes (I’m not even surprised) They're structured. Consistent. Actually useful. (yes I use Noota for this - their Slack integration is chef's kiss and no they didn't pay me to say that) Your competition is drowning in meetings they'll forget by Friday. You could be building a knowledge machine that compounds forever. ps - if you're still attending every meeting ‘just in case’... bestie we need to talk 💅 you have 2 weeks free trial + 20% off with my link: https://lnkd.in/eEYx3c_U --- ## 90 days, 1.4m impressions URL: https://danielletheobald.co.uk/blog/90-days-1-4m-impressions-6864b3 Published: 2025-10-07 Search title: How to Grow a New Pinterest Account in 90 Days 90 days, 1.4m impressions on a brand new Pinterest account I get SO many DMs every day asking ‘how??’ So I’ll just paste what I tell everyone: 1. Make sure your account is OPTIMISED. The keywords need to be everywhere, profile, boards, descriptions 2. Create 5-10 boards in your niche (that your TA is searching for) 3. Post 2 pins/day that are optimised 4. That’s literally it 🥲🤣🤣 Sure there’s ways you can grow to 7 figure reach and increase CTR etc etc If you want the full breakdown you can get my guide here: https://lnkd.in/eT4nknaf But honestly to just get started and gain momentum you DON’T NEED IT!! Follow the steps above See if you’re actually consistent THEN focus on scaling. Buy a guide. Invest. Or, if you don’t have time I have 1 more space in October for Pinterest Management But I don’t wanna sell to you PLEASE just try it for yourself It’ll take 1 day/month, max (for a basic strategy and posting schedule like above) Brands on Pinterest are taking over You don’t wanna miss out x --- ## At 6 I was in a refuge, my clothes from charity bags URL: https://danielletheobald.co.uk/blog/at-6-i-was-in-a-refuge-my-clothes-from-charity-bags-88a9fa Published: 2025-10-06 Search title: Burnout after a 7-figure year: why copying others fails At 6 I was in a refuge, my clothes from charity bags By 24 my business had made over $1m See I knew that hook would work You want to copy me, right? thing is - at 24 I also had the worst burnout of my life I'm talking full on meltdown, burnt my agency to the ground and was honestly being toxic to all of my closest friends and family I want to highlight 2 things on this fabulous Monday: 1. You should never open posts like this hoping to 'copy' someone. If they give you a formula of how to get from a to z 'just like them', run 🏃‍♀️ 2. Please take some time this week to get off of social media and figure out what MATTERS to you: because what I'm the most proud of?? Not the 7-fig business year I had last year but that by 25 I can say I'm well on my way to true freedom I fill my mornings with homemade food and playing with the dogs maybe I meet a friend for brunch go to my coworking space, hash out some passion work Home, read, chill, sleep TW: MY LIFE DOESN'T REVOLVE AROUND WORK (dw I'm ready for all the hustle culture stans to come at me dw) Your life doesn't have to either If you want it to, honestly I'm backing you every step of the way queen But please stop letting society pressure you into thinking being 'rich' is successful Because then you'll be like me, a 'millionaire' with no idea of her passions, burnout going crazy, neglecting relationships and not truly living and you don't even wanna know what my health got like I guess the moral of my story is: live for you and if you don't know what that truly means for you, take some time this week to figure it out even if it's just the first baby step x (+ my DMs are ALWAYS open if you need 🫶) --- ## Duolingo killed their owl mascot and made 144 MILLION people watch URL: https://danielletheobald.co.uk/blog/duolingo-killed-their-owl-mascot-and-made-144-million-people-wat-4b58e7 Published: 2025-10-03 Search title: Duolingo Duo Death Campaign: Brand Marketing Lessons Duolingo killed their owl mascot and made 144 MILLION people watch They literally posted videos of Duo getting hit by a Tesla Cybertruck WITH SLOW-MO REPLAYS I cannot make this up 😭 The internet LOST IT: - Fake obituaries - Funeral procession videos - Grief counseling hotlines - 'Duo probably died waiting for you to do your lesson' Then Dua Lipa tweeted 'Til death duo part' 144 MILLION VIEWS (yes that's a real sentence I just typed) But here's the GENIUS part: They held their mascot hostage. 'Bring Back Duo Challenge' - earn 50 BILLION XP to resurrect him Suddenly everyone's doing their Spanish lessons like their life depends on it The marketing psychology?! 10/10 They turned a language app into a Netflix drama Created urgency through fake death Made learning feel like a rescue mission While your brand is scared to change your FONT COLOR... Duolingo murdered their mascot for engagement And it WORKED This is what happens when you commit to being unhinged: → Years of weird TikToks earned them permission → Consistent chaos became their brand → People EXPECTED them to do something mental You're still asking 'is this on brand?' Duolingo's asking 'is this weird enough?' Sometimes the best marketing strategy is having no chill whatsoever 💅 --- ## Greggs just opened a PUB and I'm FERAL URL: https://danielletheobald.co.uk/blog/greggs-just-opened-a-pub-and-i-m-feral-19cfca Published: 2025-10-01 Search title: Greggs Pub Pop-Up: Guerrilla Marketing Breakdown Greggs just opened a PUB and I'm FERAL If I was anywhere near Newcastle rn I'd be RUNNING they're calling it The Golden Flake Tavern. pink Jammie Pale Ale on tap. classic sausage roll on the menu. This is peak guerrilla marketing and here's why: They didn't announce it months in advance. They didn't run focus groups. They just... opened a pub. In Fenwick. For 5 months only. Guys I'm actually so here for it 😭 The FOMO is IMMEDIATE Think about what they've created: → Urgency (limited time) → Exclusivity (one location) → Shareability (who ISN'T posting about this?) → Brand chaos (a bakery serving beer???) This is how you hijack culture. Not with a press release. With a bloody Greggs sausage roll. Greggs IS Britain core. Steak bakes and meal deals. Working class icons. And they just made it BETTER. While your brand is scared to try anything new... Greggs opened a pub bc... why the hell not?? Your competition is still making mood boards. Greggs is making HISTORY. ps - booking my train to Newcastle as we speak. Who's coming? First round of sosig rolls is on me 💅 --- ## Pinterest users are SEARCHING to buy URL: https://danielletheobald.co.uk/blog/pinterest-users-are-searching-to-buy-f08b4e Published: 2025-09-29 Search title: Pinterest vs TikTok: Why Pinterest Drives Buyer Intent Pinterest users are SEARCHING to buy (89% of them have their wallets out already) Meanwhile you're fighting for 2% reach on TikTok 💀 My client just messaged me LOSING IT bc Pinterest sent her 454 clicks last month from pins we posted in FEBRUARY (that's £3k in revenue from 6-month-old content bestie) You know what your TikTok post from February is doing? Nothing. It's dead. Buried under 73829 other posts. But Pinterest? Pinterest users aren't scrolling mindlessly at 11pm They're SEARCHING ‘personal brand ideas’ with a £10k budget They're HUNTING ‘aesthetic coffee machine’ ready to drop £2k They're PLANNING ‘Bali trip outfits’ with their credit card out The psychology is COMPLETELY different: TikTok: ‘entertain me while I avoid sleep’ Pinterest: ‘help me buy the thing I already decided I want’ It’s actually rly rly simple: Social media = interruption marketing Pinterest = intention marketing One fights for attention. One captures existing demand. While you're creating another TikTok begging people to care... Pinterest users are literally typing ‘WHERE CAN I BUY THIS’ Stop chasing people who don't want to be sold to. Start showing up where people are ASKING to buy. Today I start with 2 new brands on Pinterest: 👖 Clothes Doctor 🍊 Clementine App I’m taking on 2 more clients this month - DM me if you want these results to be yours x --- ## 54k of you watched me announce XOXO's pivot with zero plan URL: https://danielletheobald.co.uk/blog/54k-of-you-watched-me-announce-xoxo-s-pivot-with-zero-plan-3ebf4b Published: 2025-09-19 Search title: Pivoting a Product Brand Without a Plan 54k of you watched me announce XOXO's pivot with zero plan Now I'm gonna tell you what I haven't admitted yet I have a business. w inventory. w potential. And absolutely NO IDEA what it's becoming. My brain at 3am looks like: Monday: 'Christian conversation cards to explore faith' Tuesday: 'Intimacy sex packs for couples' Wednesday: 'Charity in Bali - 50% profits to local families' Thursday: 'More dating events bc that sold 200 tickets' Friday: 'What if we did ALL of them?' This is the first time in my business journey where something's ACTIVE but #planless Usually I'm the strategy girl. The Pinterest queen with data. The one who scales brands to 7 figs with SYSTEMS. But XOXO? XOXO is teaching me something terrifying: Sometimes the plan IS not having a plan. My biochem brain is SCREAMING. It wants spreadsheets. Projections. Market research. But maybe... just maybe... The magic happens when you stop forcing the answer. When you let 1000s of conversation cards sit in your room while you test WILDLY different ideas. Christian packs to sex packs is UNHINGED as a product range 😭 But what if that's exactly the point? What if XOXO becomes whatever people NEED it to become? Not what makes sense on paper. Not what VCs would fund. Not what my business coach would approve. Just... what feels right in the moment. I'm either building the messiest brand pivot ever or accidentally creating something revolutionary by NOT planning it. (ps if you have strong feelings about christian vs sex packs please drop them below bc I literally need a sign from God at this point 💀) --- ## Milka removed a piece of chocolate and MADE €1.3M URL: https://danielletheobald.co.uk/blog/milka-removed-a-piece-of-chocolate-and-made-1-3m-4dd57b Published: 2025-09-17 Search title: Milka Last Square Campaign: Scarcity Marketing Case Study Milka removed a piece of chocolate and MADE €1.3M Everyone's obsessed with adding MORE to their products Meanwhile Milka literally took something away In 2013, they removed one square from 13 MILLION chocolate bars. Just... missing. Gone. But here's the GENIUS part: They didn't just create scarcity. They engineered a choice. You could claim your missing square online and either: → keep it for yourself (bc who shares the last piece?) → send it to someone with a personal message Over 500,000 people chose to GIVE AWAY their last square. The campaign psychology is chef's kiss: They physically altered their ENTIRE production line to make you experience their brand value of 'tenderness' Not a tagline. Not an ad. An actual missing piece of chocolate that forced a decision. Results? 📊 33% sales increase during campaign 📊 65 million people reached 📊 3M+ YouTube views 📊 500 articles in 158 countries While everyone's adding 'NEW IMPROVED FORMULA' stickers... Milka proved that sometimes the most powerful marketing is what you DON'T give them. Your competitors are still trying to be everything to everyone. What if you became known for what you deliberately leave out? (ps this may just be my fav earned media x guerrilla marketing camapign crossover EVER) --- ## Everyone's following the same Insta URL: https://danielletheobald.co.uk/blog/everyone-s-following-the-same-insta-6ebe00 Published: 2025-09-15 Search title: Instagram strategy testing instead of copying blueprints Everyone's following the same Insta ‘blueprint’ I got 7.8k views in ONE WEEK just testing random sh*t You're copying what worked for someone else. Following their posting schedule. Using their hashtag strategy. Mimicking their aesthetic. And wondering why it's not working for YOU. Meanwhile I threw strategy out the window and just... tested. Posted at 3am? Terrible idea. Zero hashtags? Somehow worked. Blurry photo? Highest engagement. No blueprint. Just data. Because here's what nobody wants to admit: There IS no one-size-fits-all in organic marketing. What works for fashion won't work for B2B. What works for millennials won't work for Gen Z. What works TODAY won't work next month. The only strategy that works? TESTING. Not what some guru says. Not what worked in 2023. Not what your competitor does. What YOUR data tells you. My biochem brain gets it - this is literally just running experiments. Change one variable. Measure results. Iterate. While everyone's buying another course on ‘the Instagram formula’... I'm treating my account like a lab. And the results speak for themselves. Stop following blueprints. Start running experiments. Your audience is TELLING you what they want. You just have to test enough to hear them. (and yes, this post is also a test. Let's see if you prove me right 💅) --- ## No co-founder. No plan. 54k witnesses. URL: https://danielletheobald.co.uk/blog/no-co-founder-no-plan-54k-witnesses-3a86b0 Published: 2025-09-12 Search title: Rebuilding a Brand After a Co-Founder Leaves No co-founder. No plan. 54k witnesses. Let's see what happens My XOXO co-founder just left to chase a new opportunity. No drama. No bad vibes. Just ‘hey, this came up and I need to focus on it.’ Respect. Now I'm sitting here with 1000’s of conversation cards and a blank canvas. Everyone's asking ‘what's your 6-month plan?’ Bestie, I don't even know what I'm having for lunch 😭 Most brands would panic. Write a business plan. Hire consultants. (tbh, I usually would as well) But I’m gonna do something different. I'm building XOXO right here. With you watching. Every failed idea. Every pivot. Every 3am panic. Every breakthrough. You've watched me scale clients to 7 figures with Pinterest. Now watch me figure out WTF to do with my own brand. The biochemist in me wants data and strategy. The Bali version of me wants to trust God. We're going with option 2. Maybe XOXO becomes events (that dating show proved people are DESPERATE for real connection). Maybe journals. Maybe something I haven't thought of yet. (probably that last one lmao) But it was always about creating space for humans to be human. No forcing. No rigid plans. Just following where the connection leads. 54k of you are about to witness either: - The messiest brand pivot ever - Something actually beautiful Probably both. Ready to watch me build without a safety net? (and if you have ideas for what XOXO should become, drop them below. I'm literally crowdsourcing my future 💅) --- ## Pinterest made my OLD client over $1k last month URL: https://danielletheobald.co.uk/blog/pinterest-made-my-old-client-over-1k-last-month-66680b Published: 2025-09-10 Search title: How Long Pinterest Pins Drive Traffic: Case Study Pinterest made my OLD client over $1k last month (we haven't posted in 6 months) They just texted me freaking out. 454 clicks to her Shopify store from pins we posted HALF A YEAR AGO 5% conversion rate $45 AOV My girl math makes that over $1k in revenue 💅 From content that's literally collecting dust. Meanwhile she's been grinding on Instagram daily. Posting stories. Reels. Carousels. Fighting the algorithm for literal 200 views. This is what I keep trying to tell people about Pinterest: It's not social media. It's a search engine in a cute outfit. Your pins don't die after 24 hours. They get STRONGER. Like compound interest but for content. Those 454 clicks? They came from pins about summer skincare routines. … posted in FEBRUARY. … still sending traffic in SEPTEMBER. While everyone's exhausting themselves creating fresh content daily... My client's 6-month-old pins are quietly printing money. No trending audios. No algorithm games. No posting anxiety. Just strategic keywords doing their job while she sleeps. (why I'm obsessed with Pinterest for businesses) Plant once. Harvest forever. (and before you ask - yes, I'm taking on 2 new Pinterest clients this month. But only if you're ready to play the long game 📌) --- ## Crocs went from £300M to £3.5B doing what 99% of brands are too scared to try URL: https://danielletheobald.co.uk/blog/crocs-went-from-300m-to-3-5b-doing-what-99-of-brands-are-too-sca-e503a6 Published: 2025-09-08 Search title: Crocs Brand Strategy: Turning Flaws Into Selling Points Crocs went from £300M to £3.5B doing what 99% of brands are too scared to try They just launched a $69 phone case. With holes in it. (no, this isn’t a Monday morn joke) Your first reaction reveals EVERYTHING: If you cringed → you don't get it If you laughed → you REALLY don't get it If you're googling it right now → you're learning This is the trajectory I’m seeing: 2021: Balenciaga collab ($1,800 platform Crocs) 2022: Salehe Bembury drops (reselling for 5x retail) 2023: Lazy Oaf partnership (sold out in hours) 2025: Phone cases with SLBS They're not making products anymore. They're engineering CULTURAL MOMENTS Ugly product + ironic flex = billion dollar empire Those holes everyone mocked? Now they're Jibbitz customisation points. That ‘comfort over style’ reputation? Now it's the ultimate status symbol. Every collab AMPLIFIES the joke: → Balenciaga made ugly luxurious → Bembury made comfort collectible → SLBS just made your PHONE wearable While you're still hiding your flaws... Crocs is charging $69 for plastic with holes. And people are literally QUEUING for it Sometimes, your brand's imperfections aren't bugs - they're features You just need the balls to own them. (and yes, I want to order one. White with glitter Jibbitz to match my crocs. Judge me 💅) --- ## My mum NEVER ran a business URL: https://danielletheobald.co.uk/blog/my-mum-never-ran-a-business-afc33d Published: 2025-09-05 Search title: Knowing Your Worth When a Big Client Walks Away My mum NEVER ran a business but she built my empire I lost everything in 2024. Her voice in my head: 'if it has passed you by, it was never meant for you. don't hold on.' She never understood Pinterest or funnels, but she understood me. And she made damn sure I understood my worth. When I got rejected from every placement job. Stressing about how I'd find one short notice. 'They don't deserve you. Something better is coming.' When my first business partner screwed me over. Left me with nothing but debt. 'You built it once. You'll build it bigger.' She was right every time. I watched my biggest client walk away last year £70k recurring revenue. Goneeee My ego screamed to chase them But I heard her voice: 'Know your worth' So I let them go. LITERALLY 3 weeks later? A wellness brand slid into my DMs. Same budget. Better alignment. Actually respected my boundaries. The old client came crawling back 7 months later. Begging. Offering more money. Too late bestie - I was booked solid 💅 My mum never ran a business. But she taught me everything about business: Never beg for your worth. Never shrink to fit their budget. Never accept disrespect as normal. She'd remind me of this whenever things got tough: 'Remember who you are' Four words that built an empire. Everyone needs a mum like my mum Someone who sees your worth before you do Who believes in you when you can't Who teaches you that walking away is POWER Every time I doubt myself, I hear her: 'You're exactly where you need to be' And somehow, she's always right. (but don't tell her that) love you forever, Sue Yardley. thanks for making me bulletproof 🩷 --- ## Glossier's $1.8B Science Experiment URL: https://danielletheobald.co.uk/blog/glossier-s-1-8b-science-experiment-b01878 Published: 2025-09-03 Search title: Glossier Marketing Strategy: Why Authenticity Won Glossier's $1.8B Science Experiment (and why your brand strategy is backwards) They built a billion-dollar empire by doing EVERYTHING wrong No celebrity faces. No perfect models. No airbrushing. Just real skin with real texture on real humans. My biochem brain is fascinated 🧬 While L'Oréal was pushing 'flawless coverage'... Glossier said 'skin first, makeup second' Revolutionary? Nah. Scientific. They understood what every biochemist knows: Your skin is an ecosystem, not a canvas. The $1.8B formula was simple: → Show pores (gasp) → Celebrate imperfections → Make products that enhance, not hide → Let customers be the campaign Their top-performing content? iPhone photos from customers Zero retouching Just humans looking… human Meanwhile your brand's still hiring models who've never used your product 🙄 Glossier didn't disrupt beauty. They just respected biology. Your skin breathes. Sweats. Changes hourly. Why are you still selling the lie of 24-hour perfection? The science experiment worked: $1.8B valuation 90% customer retention Zero traditional advertising All because they bet on authenticity over artificial bs Your competition is still photoshopping away humanity. While smart brands are building empires on REAL people Which experiment are you running? (spoiler: only one makes billions) --- ## 1.22 MILLION impressions in 90 days from Pinterest URL: https://danielletheobald.co.uk/blog/1-22-million-impressions-in-90-days-from-pinterest-81e4f3 Published: 2025-09-01 Search title: Pinterest SEO Results: 1.22M Impressions in 90 Days 1.22 MILLION impressions in 90 days from Pinterest (with zero ad spend) While you're burning cash on Meta ads for 50k reach... I just pulled 1.22M impressions + 113k engagements in 90 days. For free. My biochem brain sees it clearly 💅 Meta Ads = pay to play Pinterest = SEO compounds forever The actual stats are INSANE: 📌 1.22M impressions 📌 113k engagements 📌 660 outbound clicks 📌 90 days 📌 £0 spent That's 13,555 impressions per day without touching it. You post once. It works forever. Traffic multiplies while you sleep. Meanwhile your TikTok peaked at hour 3 and now it's dead 💀 The compound math hits different: Day 1-30: 200k impressions Day 31-60: 400k impressions Day 61-90: 620k impressions See the acceleration? compound interest bestieeee Each pin stacks on the last. Each board amplifies the next. Each keyword compounds your reach. My clients competition is still treating Pinterest like a moodboard While she’s engineering a traffic machine that prints 1M+ impressions quarterly Pinterest SEO isn't sexy don’t get me wrong But 1.22M free impressions in 90 days is Especially when they're paying £10k for the same reach 💅 (yes these are my actual screenshots and yes doors have re-opened for Pinterest management) --- ## 91% of brands would NEVER do what Lacoste just did. URL: https://danielletheobald.co.uk/blog/91-of-brands-would-never-do-what-lacoste-just-did-437010 Published: 2025-08-29 Search title: Lacoste GOAT Campaign: A Community-Led Marketing Lesson 91% of brands would NEVER do what Lacoste just did. + that's why they're stuck at 2% engagement. Lacoste just killed their 91-year-old crocodile 🐊 For a goat 🐐 (yessir, you read that right) Not for a rebrand. Not for Gen Z. Not for a viral moment. But to honour 8 YEARS of fans calling Djokovic the GOAT While you're paying influencers to fake excitement... Lacoste found a goldmine in their old tweets: → Replied to fans from 2019 → Gifted them limited edition pieces → Put THEM in the campaign Zero paid celebs. 100% community. The agency (BETC) literally said: ‘The fans who believed in him since day one deserve this’ IMAGINE if brands actually listened like this. Your audience has been writing your next campaign for YEARS In tweets you ignore. In DMs you don't read. In comments you scroll past. Lacoste didn't create content. They created CONNECTION. With a £95 polo that'll sell out in days. --- ## 99% of brands will IGNORE this Instagram update URL: https://danielletheobald.co.uk/blog/99-of-brands-will-ignore-this-instagram-update-ab6654 Published: 2025-08-25 Search title: Instagram Reels Retention Rate: The New Viral Benchmark 99% of brands will IGNORE this Instagram update + lose MILLIONS in reach Instagram just showed you the exact formula for viral reels 🥹 If 50% of viewers are still watching at the 60% mark = viral. Less than that? Your content is dead. I've been tracking this on clients TikTok for literal YEARS lmao (+ have released YouTube videos on this metric) Now Instagram's giving you the data. My client's 2.2M impression reel? Hit 63% retention at the halfway point. The flops? 35% or less But here's what nobody's connecting: Week 1: Post reel → check retention → 42% at halfway Week 2: Fix the boring middle bit Week 3: Repost → 67% retention → viral It's literally just math bestie. You’re litch GUARANTEED to get a viral video if you pay attention to the data (Also: edit in Instagram's 'Edits' app. They're pushing their own tools. Classic Meta move 💅) Your competition is still posting and praying. You're engineering virality with actual data. And I'm just here for the popcorn 🍿 --- ## If Insta + LinkedIn deleted your account tomorrow… URL: https://danielletheobald.co.uk/blog/if-insta-linkedin-deleted-your-account-tomorrow-8aaaaf Published: 2025-08-22 Search title: Own Your Audience: Why Email Beats Social Followers If Insta + LinkedIn deleted your account tomorrow… would your business survive the week? Because here's the truth nobody wants to hear: 📱 Your followers aren't yours 💻 Your email list is The algorithm owns your reach The platform owns your data + when they flip the switch, you lose your audience overnight. This is the tax every brand is paying without knowing it: you're building SOMEONE ELSE’S asset instead of your own Instagram reach dropped 28% Email? Still delivering to 97% of inboxes The fix? Get your audience OFF social and into YOUR world bestie (that means email 👏 SMS 👏 automated nurture 👏 real relationships) The middle of the funnel is where the moolah lives Most brands skip it… and bleed revenue every single day. I watched a client go from 4 to 7 figures focusing here. Zero ads (iykyk) This is exactly why smart brands use Constant Contact: ✅ Schedule all your social + ads in one place ✅ Turn followers into contacts you own ✅ Automate the middle of your funnel so you're not leaving sales on the table This isn't about killing social - it's about controlling your pipeline. Cos if you don't own your traffic, you don't own your business. Your competition is still chasing vanity metrics. While you're building an asset that compounds. 🚀 Start owning your audience → Get 30 days free with Constant Contact https://lnkd.in/dH2qckwx [ad, but a 10/10 software that changed my life] --- ## The Ordinary killed beauty marketing forever URL: https://danielletheobald.co.uk/blog/the-ordinary-killed-beauty-marketing-forever-083189 Published: 2025-08-21 Search title: Ingredient Transparency in Beauty Brand Marketing The Ordinary killed beauty marketing forever (in the best way possible) 👇 No models. No promises. Just ‘Niacinamide 10% + Zinc 1%’ in massive letters. While celebs are pushing a £300 ‘miracle serum’... The Ordinary's selling the same actives for £5. With the formula right on the billboard 😏 My biochem brain is SCREAMING yes They literally wrote: ‘Water is a chemical. If we went chemical-free, we couldn't even sell empty bottles.’ Immediate trust. Your customers aren't idiots. They're scientists with smartphones. They can Google every ingredient in 3 seconds. So why are you still hiding behind: • Mystery formulas • Celebrity faces • ‘Proprietary blends’ • Made-up science words The Ordinary gets it. Real ingredients. Real science. Real prices. Everything else? Just expensive lies in pretty packaging. This is what happens when you respect your audience's intelligence. They respect you back. With their wallets. (yes I own their entire range and no I'm not sorry) --- ## 2.2M Insta impressions with just 32k followers? URL: https://danielletheobald.co.uk/blog/2-2m-insta-impressions-with-just-32k-followers-b357c3 Published: 2025-08-19 Search title: Pinterest to Instagram Funnel Strategy for Wellness Brands 2.2M Insta impressions with just 32k followers? My client just broke the algorithm. (no babes, it wasn't luck) Here's what SMMs are capitalising on: ✅ It's not about the algorithm, it's about the ecosystem This client has 32k followers. Got 2.2M impressions last month. Not from viral reels. From a proper funnel. ✅ Pinterest feeds Instagram (NOT the other way around) Pinterest = top of funnel discovery Instagram = middle funnel nurture Email/LM = bottom funnel conversion Most brands do it backwards. ✅ One platform amplifies the other Week 1: Pin goes live → 50k impressions Week 2: Pinterest traffic hits IG → 2kish new followers Week 3: IG content gets pushed to warmer audience → reach explodes Week 4: 2.2M impressions The compound effect is real. Stop treating each platform like an island. Start building bridges between them. Your Pinterest should feed your Instagram. Your Instagram should feed your email. Your email should feed your revenue. Its literally just math, but your competition doesn't know that bestie 💅 What's your current funnel strategy? --- ## My best business ideas NEVER come from grinding URL: https://danielletheobald.co.uk/blog/my-best-business-ideas-never-come-from-grinding-3d1c4e Published: 2025-08-15 Search title: Why Rest Fuels Better Business Ideas Than Hustle My best business ideas NEVER come from grinding They come from: Riding my motorbike to get snacks at 9pm Reading my bible in the morn Demolishing chorizo tacos with extra lime (iykyk) Last week I solved a 6-figure problem. Not at my desk. Not in a strategy session. Not after my 47th coffee. But while watching the Bali sunset with 3 stray beach dogs Coconut in the hand Brain finally quiet Phone on dnd BOOM. The solution. So obvious I laughed out loud. Here's what hustle culture doesn't tell you: Your brain isn't a machine. It's a garden. + gardens need....? SEASONS! Plant (work). Water (rest). Wait (trust). Harvest (breakthrough). Skip the watering? Everything dies. I used to feel guilty for not grinding 24/7. Now? My calendar has blocks for 'whatever the f I wanna do' My mornings start with devotions, not emails My best work happens over tacos The Pinterest strategy that took a client to 7 figures? Came to me mid-Netflix (I'm not even joking) The dating show idea that sold 200 tickets? A joking comment when messing around with my housemates The agency pivot that saved my sanity? Revealed itself between bites of chorizo (no - it wasn't wedged in the taco) Your next million-dollar idea isn't hiding in your laptop. It's waiting for you to get quiet enough to hear it. So close the laptop. Take the ride. Read the book. Eat the tacos. The work will be there tomorrow. But the breakthrough? That only comes in the pause. Trust the process. Especially the parts that don't look like work. Those are usually the most important. P.S. If you see me cruising around Canggu on my pink bike, I'm not procrastinating... I'm problem-solving at 40mph 🏍️ --- ## I bombed my dream job interview at GSK URL: https://danielletheobald.co.uk/blog/i-bombed-my-dream-job-interview-at-gsk-5c03e8 Published: 2025-08-12 Search title: Career Change From Science to Marketing After Rejection I bombed my dream job interview at GSK The role? Drug scientist. The dream? White coat. Lab. Changing lives. The reality? Complete disaster. I walked out knowing I'd failed. Devastated doesn't even cover it. 4 years of biochemistry. Countless all-nighters. £60k in student debt. All for this moment. And I'd blown it. With graduation looming and no job lined up, panic set in. The ONLY placement left was a digital marketing role at my Students' Union. Marketing? Me? I took it because rent doesn't pay itself. Day 1: What's a CTA? Day 7: Wait, people PAY for social media? Day 30: Holy sh*t I love this. That 'failure' at GSK? Best thing that ever happened to me. Because here's what nobody tells you about rejection: Sometimes life is redirecting you to where you actually belong. I thought I was meant to be in a lab. Turns out I was meant to be in Bali. Running a business that scales brands to 7 figures. Working with science-led wellness companies. Using my biochem brain for data analysis that actually drives revenue. Not stuck in a sterile room pipetting samples for 40 years. That GSK rejection taught me something my mum always said: 'If it's meant for you, it won't pass you by.' Your biggest loss might just be the universe setting you up for your biggest win Trust the redirection. Even when it feels like everything's falling apart. ESPECIALLY then. P.S. To the interviewer who rejected me - thank you. You saved me from a life that wasn't mine to live 🤍 --- ## I used to think Pinterest was for wedding planning and recipes URL: https://danielletheobald.co.uk/blog/i-used-to-think-pinterest-was-for-wedding-planning-and-recipes-cb05f2 Published: 2025-08-11 Search title: Pinterest Marketing Strategy for Wellness Brands I used to think Pinterest was for wedding planning and recipes Now it drives 6 figs in revenue for my clients - with ZERO ad spend. While you're burning cash on Meta ads that convert at 0.2%... I'm helping brands turn Pinterest into their highest-converting channel 🤑 The truth nobody tells you? Pinterest isn't social media. It's a search engine wearing a pretty dress. Your audience isn't scrolling mindlessly. They're searching with intent. Credit card in hand. One of my clients went from 4 to 7 figures in 12 months. No influencers. No viral moments. No dancing. Just strategic pinning that compounds while she sleeps. Here's what most people get wrong: They treat Pinterest like Instagram's boring cousin. Post and ghost. Random boards. Zero strategy. But Pinterest rewards the long game: → SEO-optimized boards (not aesthetic vibes) → Keyword-rich descriptions (not clever captions) → Consistent pinning (not viral moments) The kicker? Your pins work forever. That pin you post today? Still driving traffic in 2027. While your IG reel dies in 48 hours. I've cracked the Pinterest code. 300 pins/month. 223,000+ views on a single pin. 13,000+ weekly clicks without spending a penny. And I'm teaching it all. Because I'm tired of watching founders chase vanity metrics on platforms that don't convert. Pinterest is sitting there. Waiting. Ready to print money. You just need to speak its language. 👀 Big announcement coming soon For founders ready to own their traffic instead of renting it. Comment 'PINTEREST' if you want early access 👇 --- ## Insta finally caught up to Twitter URL: https://danielletheobald.co.uk/blog/insta-finally-caught-up-to-twitter-ce5cc7 Published: 2025-08-08 Search title: Instagram Repost Feature: What It Means for Brands Insta finally caught up to Twitter (only took them 15 years) They just dropped a native repost feature. And while everyone's losing their minds over it... I'm sitting here thinking about what this ACTUALLY means for brands. Here's what's really happening: Instagram just admitted their algorithm is broken. Think about it. Why add a repost button NOW? Because organic reach is dead. Because creators are EXHAUSTED. Because brands are bleeding money on ads that don't convert. The repost feature isn't innovation. It's desperation. But here's where it gets interesting for smart marketers: → UGC just became 10x more powerful → Community management is now a growth strategy → Your customers are about to become your marketing team While everyone's reposting memes... I'm already seeing brands use this to: Amplify customer testimonials Create social proof loops Build engagement pods that actually work The brands that win? Won't be the ones with the prettiest feed. They'll be the ones who understand that reposts = free distribution. Instagram just handed you a growth hack. Most of you will use it to share cat videos. The smart ones will build empires. Which one are you? --- ## I yawn at 99% of businesses on here URL: https://danielletheobald.co.uk/blog/i-yawn-at-99-of-businesses-on-here-49348f Published: 2025-08-07 Search title: Guerrilla Marketing for Brands: Live Event Lessons I yawn at 99% of businesses on here (yes, because ur boring) Whilst you’re running around making Canva graphics 🏃‍♀️ GROWING brands are taking action and re-inventing the wheel Hosting guerrilla campaigns INTERACTING with their audience Trialing and testing, unafraid to make mistakes 🙋🏻‍♀️ This week I launched a live dating show with my co-founders All part of a bigger movement to reintroduce genuine human interaction instead of likes and digital comments We f**k*d up - bad 🥲 The show DID NOT go to plan The audio didn’t record The venues dodgy mics meant the audience only heard 60% of what was said 🙃 Not to mention that the day before EVERY SINGLE contestant dropped out and we had to literal scramble to find new ones But we laughed about it We interacted with the audience And you know what? Everyone stayed about 1 hour after the event and asked where to get tickets for the next one (We promised we’d sort all audio issues) Sure we sold 200 tickets 🎟️ Sure we have venues in Bali begging us to move the show to their place 🤑 Sure we got cool footage 📸 But you know what I love most? We saw real people laughing New friends being made and one new ‘couple’ exchanging numbers! We made that happen, all through a bit of guerrilla marketing + that’s why people follow my brand(s) That’s why people hire me to take over their marketing campaigns or hire me as a CMO to oversee strategy Real. Human. Connection. Sales where both sides benefit Not a ‘WE SOLVE X INSECURITY WITH OUR PRODUCT’ on a Meta Ad Real impact - my favourite movement 🩷🩷 --- ## I just realised I've been bleeding $$$ every month URL: https://danielletheobald.co.uk/blog/i-just-realised-i-ve-been-bleeding-every-month-c11eee Published: 2025-08-05 Search title: US business account without an LLC for non-US founders I just realised I've been bleeding $$$ every month (in hidden tax - and no one talks about it) Half my clients pay in USD. But I don’t live in the US. Which means… Stripe fees. Processing delays. Currency conversion. Every. Single. Time. I. Receive. Payments. (pls don’t even get me started on PayPal’s 5%) 50% of my clients are based in the US or Dubai. Most pay in USD. Which meant I was losing literal thousands each month - just moving money 🥲 Enter… Slash This 23 y/o founder raised $60M to destroy PayPal and Wise for international businesses. Slash just launched the ability to open a full US business account without a US LLC, EIN, or tax drama - in 10 minutes. I’m talking: → Instant USD account without an LLC → Up to 4.5% cash rewards on your balance And yes, it works with Stripe, PayPal, Shopify - the whole lot. If you’re like me charging clients in USD and still dealing with conversion stress + payout delays… Fix it. [paid ad] --- ## I launched a live dating show in Bali URL: https://danielletheobald.co.uk/blog/i-launched-a-live-dating-show-in-bali-6425fe Published: 2025-08-05 Search title: Guerrilla Marketing in Action: A Live Dating Show in Bali I launched a live dating show in Bali First show is tonight 📸 And we’re SOLD OUT!! (200 people signed up) 😅 It’s part of a guerrilla movement for XOXO If you know Bali, you know dating is worse than love island - fake, meaningless and overall toxic So we’re bringing the human back into dating Am I nervous to go on stage? Yes I’ll be co-hosting with the boyf Jo-Rémi S. ✌️ Wish us luck!! (ps Guerrilla marketing is my favourite) --- ## Sat down to work this morn URL: https://danielletheobald.co.uk/blog/sat-down-to-work-this-morn-316ab2 Published: 2025-08-04 Search title: Low-Cost Marketing Ideas That Beat Expensive Ads Sat down to work this morn Laptop. Sparkling water. Typical vibes. But what I saw on the table? Marketing that would make half of Soho weep. A mini sign: ‘Be right back’ 30 min massage next door 100k IDR (£4.60) They’ll hold your seat + your stuff Same café. Same crowd. All remote workers. The spa next door knows exactly who they’re speaking to: Digital nomads, mid-work slump, open to persuasion. (aka: me and all of you reading this) They don’t need funnels or Facebook Ads. They just need a laminated sign and a soft sell. Meanwhile… your brand’s burning £10k on retargeting ads that don’t even convert 🫠 Not because you’re bad at marketing. Because you stopped thinking. Do better. Your next breakthrough doesn’t need a media buyer. It needs a whiteboard, 10 minutes, and someone who actually cares. If a spa in Bali can hack attention for £4.60… so can you. --- ## Instagram is where people scroll. URL: https://danielletheobald.co.uk/blog/instagram-is-where-people-scroll-489eb3 Published: 2025-08-01 Search title: Pinterest vs Instagram for Wellness Brand Sales Instagram is where people scroll. Pinterest is where people search. Which one sounds more profitable? (Spoiler alert: it’s not the one you fight for your life posting on) Pinterest isn’t for influencers. 
It’s for decision-makers. It’s not a #vibe #moodboard #aesthetic 
 It’s a sales channel. While everyone’s trying to ‘go viral’on reels…
 I’m quietly helping brands turn keywords into customers 🤑 Search > scroll And the brands that get this?
 They’re exploding behind the scenes Something big is coming
 Pinterest is step one 👀 Stay tuned --- ## If your biz stops working the second you do… URL: https://danielletheobald.co.uk/blog/if-your-biz-stops-working-the-second-you-do-89b41d Published: 2025-07-31 Search title: How to Build a Business That Runs Without You If your biz stops working the second you do… Babes you don’t have a business You have a to-do list with a Stripe account. That was me. Fully booked. Content flying. Growth… kinda. But behind the scenes? It was held together with caffeine, clever captions, and too many client calls. So I stripped it back. → No more retainers under 10k/month → No more content chaos → Rebuilt everything around traffic systems that compound - even when I log off Now? I sell strategy, not hours. I’ve halved my workload. And one platform I used to ignore is quietly becoming my highest-converting channel. (I’ll show you soon teeheee) If you’re done with funnels that break under pressure and want to build something that runs even when you’re offline… First release drops via email. Sign up in the comments - or hit the link in my bio besties! --- ## ‘I posted 10 Idea Pins and got zero clicks.’ URL: https://danielletheobald.co.uk/blog/i-posted-10-idea-pins-and-got-zero-clicks-1bdc2f Published: 2025-07-30 Search title: Idea Pins vs Standard Pins: Why Idea Pins Get No Clicks ‘I posted 10 Idea Pins and got zero clicks.’ Yeah. That’s the point. Idea Pins aren’t made for traffic!!!!
 They’re made for visibility And if you're not using them, you're missing the fastest way to get your brand in front of cold, high-intent eyes. Here’s the game: Standard Pins = SEO + traffic
Idea Pins = attention + authority Pinterest pushes Idea Pins like TikToks:
→ Home feed
→ Trends tab
→ Creator hub
→ Non-stop eyeballs But only if you’re doing them right: 1. Teach ONE thing 2. Use voiceover (trust magnet) 3. Show your face, product or proof 4. Call to action: follow or search your profile 5. Ideally post 2-3/week Brutal truth?
 Most people skip Idea Pins because they expect clicks.
 But Idea Pins are the warm-up.
 The brand builder.
 The ‘I see you everywhere’ moment before the sale. Fix your expectations.
Fix your funnel. Comment ‘IDEA’ for 5 plug-and-play Idea Pin prompts :) --- ## I plan a month of LI content in 60 mins URL: https://danielletheobald.co.uk/blog/i-plan-a-month-of-li-content-in-60-mins-9cc49f Published: 2025-07-28 Search title: How to Plan a Month of LinkedIn Content in 60 Minutes I plan a month of LI content in 60 mins (so yes - the ‘I don’t have time’ excuse? not cute anymore) Here’s my exact process using Taplio: Step 1: Log in to Taplio Step 2: Open the ‘Inspiration’ tab Step 3: Filter by keyword (I use ‘marketing’) Add 'publish date' of last 15 days Set 'minimum likes' to 300 Hit 'apply' Boom. A feed of viral LinkedIn posts in your niche. What’s working. What’s trending. What to steal 👀 I pull 15-30 content ideas in less than an hour - then I just: → Add my angle → Fold in my industry expertise → And season it with a little ✨spice✨ (if the Chris Eubank meme just went through your head, I love u) That’s it. No overthinking. No burnout. No staring at a blank doc. Save this process if you’re done winging it. https://lnkd.in/e7rwQyXp (affiliate, but I’d shout about it either way) --- ## 12,653 clicks. One pin. Zero ad spend. URL: https://danielletheobald.co.uk/blog/12-653-clicks-one-pin-zero-ad-spend-2f800e Published: 2025-07-25 Search title: Pinterest for Organic Traffic Growth Without Ad Spend 12,653 clicks. One pin. Zero ad spend. I helped a founder triple her organic revenue in under 12 months. No trends. No influencers. No bs. Just Pinterest - the most underrated growth engine on the internet Everyone’s playing the short game 🥱 Burning cash on Meta Chasing vanity metrics on Instagram But Pinterest? She’s not a social guys She’s a search engine that doesn’t sleep You post today → You rank forever. Simple. Want to start today? → Create 10 keyword-optimised boards → Post 1 Pin a day (repurpose what’s already on your IG or blog) → Wait 90 days. Watch it compound. Pinterest = Google + Insta love child If your content strategy dies in 48 hours… You don’t need a new hook - you need a new platform. 👀 Got a Pinterest offer dropping soon For brands/founders who are done with chasing reach, and ready to build actual momentum. Link in bio to get early access via my newsletter 💌 She’s been a LOOOONG time in the making and omg I’m so excited!!!!!!! --- ## 223,000+ views. 13,000+ clicks. One pin. No ads. URL: https://danielletheobald.co.uk/blog/223-000-views-13-000-clicks-one-pin-no-ads-ed4914 Published: 2025-07-24 Search title: Pinterest Traffic Without Ads: Why Consistency Wins 223,000+ views. 13,000+ clicks. One pin. No ads. In 30 days. (just me, a sparkling water, and a notebook) aaand btw, on this account we post 300 pins/month, so you can imagine the results 😏 Pinterest doesn’t reward virality. It rewards consistency, keywords, and knowing your niche Which means: you don’t need to dance, chase trends, or show your face. You just need a strategy that STACKS My pins run quietly in the background, pulling traffic every single day - while I’m offline. Pinterest is criminally underrated. Especially for founders who are tired of feeding the content machine just to stay relevant. In next week’s newsletter, I’m breaking it all down 🫡 The keywords, the pin design, the sauce (It’s free and it’s juicy) --- # Contact - Website contact form: https://danielletheobald.co.uk/ ("Let's work together") - LinkedIn: https://www.linkedin.com/in/danielletheobald/ - Pinterest: https://uk.pinterest.com/danielletheobaldd/ - Instagram: https://www.instagram.com/danielle.theobald/